What goals do you want to achieve in 2021? What is your plan to get there?
The year is almost over and it’s a perfect time to sit down and write out your master plan for 2021. But, before you get started, there are some important questions you should be asking yourself.
We’re talking about the three pillars to consider when setting your plan, questions you have to ask yourself in order to see growth, a few things you may actually need to stop doing to help your business grow, and how being honest with yourself will lend the best results.
- Three pillars to consider when setting your plan
- Questions you have to ask yourself in order for growth to happen
- You should be paying yourself in 2021 if you’re not already
- Ask yourself what you need to change next year
- Things to stop doing to help your business grow
- Being honest with yourself will lend the best results
I hope you walked away with a ton of value from this episode. I did this training as part of my mastermind retreat day and everyone raved about it, so I decided I wanted to share it with my podcast listeners as well!
This may seem like a lot of prompts and questions, but I know that if you just sit down and take the time to do this, your 2021 planning is going to be amazing. Reach out to me on Instagram @brandimowles if you want the checklist and head to http://betatobiggie.com if you are ready to add more revenue to your business next year!
Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team
Brandi Mowles: It is Turkey week, y'all, and this is by far my favorite holiday is Thanksgiving while everyone is getting Christmas decorations up. I am like, I'm going to cook a full freakin meal and be super excited about it. I love Thanksgiving. It's pretty much the only time of the year that I actually enjoy cooking and I cook everything from scratch. So happy Turkey week, y'all. But on this episode, everyone's already talking about Christmas and the New Year and what's to come.
Brandi Mowles: But what I want you to do is before you create your twenty twenty one plan, I need you to listen to this episode because there's some things I'm going to share with you that you may want to consider before creating that twenty twenty one plan, because if twenty twenty has shown us anything, it's that plans sometimes go out the window. So let's jump on in.
Welcome to the Serve Scale Soar podcast, the podcast dedicated to helping service-based entrepreneurs scale their online business to five figure months so they can soar into six figure years. Your host Brandi is a wife, mom and in less than one year created a six-figure business and now she is spilling all her secrets. So you can too.
Brandi Mowles: Before we jump into this episode of the Serve Scale Soar podcast, I want to spotlight one of our listeners, Brooke Kraven gives us five stars and says Brandi, host of the Serve Scale Soar podcast, highlights all aspects of entrepreneurship, business and more in this can't miss podcast, the host and guest experts offer insight, advice and information that's helpful to anyone that listens. Thank you for your five-star review, and if you would love to be spotlighted as one of our listeners, then make sure you leave us an honest review and we would love to spotlight you. And so thank you. I love that you said that we highlight all aspects of entrepreneurship and business because that's what I really want to show you. The income reports we show you behind the scenes. We give you tactical. We share stories of others, service providers that are right where you are, maybe one step ahead. And today we're going to drop a little bit of mindset, but in a tactical way. So I'm so excited to jump into this episode because I'm going to talk about the things you should consider before creating your twenty twenty one plan.
Brandi Mowles: I know so many of us are so ready for twenty twenty to be over. But before we say adios and hello New Year, there's some things that I want you to consider before setting your calendar and your goals for twenty twenty one. And I did this training for part of my master mind day and it was so good and everyone raved. I was like, I have to share this on the podcast. So I'm excited to chat with you about the three pillars that you need to consider and the questions that go into each of those before you sit down to take your twenty twenty one plan. So this may be an episode that you go on and listen to the whole thing now, but then you come back and you actually take notes and maybe do some journaling as we go through this. So the first pillar that we're going to talk about is money. Yes, we're diving right into the money and there's some questions that you really need to ask yourself when thinking about your business.
Brandi Mowles: And the first question I always like to ask is, how much does my family need? So if I were to put a number on how much does my family need for my business every single month to pay the bills to make sure we have food on the table, to make sure we have a roof over our head, what is that number? I think this is a really important number in too many entrepreneurs are not paying themself a salary or taking consistent money each month from their business. And by consistent, I don't mean one month taking five thousand in the next month taking a thousand. But how much money can you guarantee that your family's going to get from your business? And if you're not making a ton of revenue yet, I always say start with what your family needs. So when I started my business, that number was twelve hundred dollars a month. I knew my family needed twelve hundred dollars a month, so I took twelve hundred dollars every single month for six months. Even when I was making six thousand dollars a month, I was still taking twelve hundred dollars a month because I wanted to make sure that my business stayed stable before taking more money. So I paid myself every single month. And I know there's probably some of you who are not paying yourself. And I definitely want to encourage you to make sure that that is a priority for twenty twenty one is you pay yourself in your business that will start to make you feel like it's a big girl business. One of our mastermind students, Emily, that's exactly what she said. She felt like her business was no longer a baby business when she started paying herself. So I highly encourage you to make that a goal for twenty twenty one. Then the next question we're going to ask is how much are your expenses currently in your business? If these are numbers that you can't quickly put together? I would put a note that, hey, maybe tracking my finances should be a priority come twenty twenty one. Then how much does your business make now?
Brandi Mowles: So how much money is your business bringing in consistently every single month, and how much do you want your business to bring in every single month? And where does your revenue come from? So some of you are probably sitting on here and you're you have one source of revenue and that is from your one on one services. And that's totally OK. One thing that I think twenty Twenty has taught us, though, is we should try to diversify our revenue as much as possible.
Brandi Mowles: So for me, we have several streams of revenue from one on one services to affiliate income to a course, a membership, a high ticket program. And also I we're trying to diversify our income from offline. Maybe you have a 401k, maybe you have rental properties. How many sources of income does your business have and where are they coming from? I think these are really important questions to write down and note before going in and making your twenty twenty goals. Because the one. Thing I know is you can set a revenue goal, but if you don't know how to break that revenue go down, you don't know where you currently are. You don't know what your expenses are. You don't know what your family needs. It's harder to make these goals. And they feel a lot more like just spitting numbers down on a piece of paper without actually knowing where those numbers are coming from. So the money is the first step in writing down these questions. It also will help you identify if there are some areas that you should focus on, like if you can't answer these, then maybe in twenty twenty one you want to put more focus on managing your money, because when you know your numbers, you know the money, you know how to answer these questions. You can grow your business so much quicker. We had an episode with Amber Duggar where we talked a lot about this will link up. So that is your money talk questions. So I'll run through them one more time. Really quick. How much does your family need?
Brandi Mowles: How much are your expenses currently? How much does your business make now? How much do you want your business to make? Where does your revenue come from? So those are the questions you'll want to write down and answer the next thing before going into twenty twenty one and making your plan is your lifestyle. What type of lifestyle do you want? And here's some things that I would journal about. How much do you want to work? That's a really important question.
Brandi Mowles: Coming into twenty twenty. I knew my husband and I were going to go to Italy. I thought we were going to go to Italy in May. And so I wanted to get my work schedule down where I would feel comfortable leaving for ten days. And so I decided to only work four day workweeks and work very intentional during those four days and have all Saturdays, have all Sundays and have all Fridays. That has been amazing for me this year. It's probably been the biggest gift that I gave myself and my family. So how much do you want to be working? Do you want to work? Twenty hours. We do own work 40 hours. We do not want to work on Wednesdays. Like where do you want to fall into how much you're working then? What type of lifestyle do you want in? Some people get hung up in judging the lifestyle that they may or may not want and I'm one hundred percent guilty of this. I used to be like, why would anyone spend thousands of dollars on a Louis Vuitton purse? And I was putting my own money insecurities on other people and judging. Now I want you to live the lifestyle you want to live. If that means buying Louis Vuitton didn't do it, that's awesome. And that can be something you work towards. And for me, it's having travel where we're not stressed about, like, can we stay at this nice hotel? Can we upgrade our flights? Can we, you know, go at the drop of a dime to go travel somewhere where before we used to only stay at Super eight. So for me, it's not so much about the day to day, but the adventures we can go on. So that's the type of lifestyle I want. What type of lifestyle do you want to live? And then how much money do you need each month to support that lifestyle? So this is coming really into like, what do you want out of your life? What do you want the day two days to look like? What do you want your family to be able to do?
Brandi Mowles: What do you want to do? I love the episode with Holly where she said that she's a backpacker through Europe and she was able now to get mojitos instead of like peppers. And so I want you to think, what would your lifestyle look like and how much time do you actually want to be working and how much money do you need to be making to support that lifestyle?
Brandi Mowles: So we talked about the money. Now we've talked about our lifestyle. Now let's talk about business. So in your business right now, what would you need to change in your business and able to hit those revenue and lifestyle goals that we just discussed?
Brandi Mowles: So maybe you need to change the fact that you only have one revenue stream. Maybe you need to change the pricing of your services. Maybe you're not charging premium enough. Maybe you need to set boundaries with clients. Wouldn't would need to change in your business to hit those goals. And what would you need to stop doing in your business?
Brandi Mowles: So this one's a really interesting one because I think about things that I need to stop doing in my business that will help the business grow. And one of those was working on Fridays and Saturdays and Sundays and always being in working mode instead of also taking time where I'm resting and getting more rest. So I needed to stop working Friday, Saturday and Sunday and have more time for rest. So maybe you need to stop worrying about posting on social media every single day. Maybe you need to stop micromanaging everything. Maybe you need to stop taking on any client that comes your way and wants to pay you. So what are the things in your business that you need to stop doing in order to hit your revenue on lifestyle goals?
Brandi Mowles: And then what do you mean to start? Going in your business, so maybe you're not consistent with your processes, maybe you don't have any systems, maybe you need to start looking at your money management, like knowing your numbers. Maybe you need to start a new service. Maybe you need to start a new revenue stream. So what do you need to start doing in your business? Maybe you need to just start consistently sticking to deadlines. That's a big one for people or consistently planning out your weeks or start using ClickUp or Asana or some type of project manager.
Brandi Mowles: So you don't always feel like you're all over the place. What do we need to start doing in our business to reach our lifestyle and money goals? And one thing I'll tell you, going back to what you need to stop doing, one of the things I stopped doing in it was actually before 2020. It was the end of twenty. Nineteen is I stopped taking my laptop to bed with me. So when I leave my office, my laptop stays in my office. I don't take it with me if I'm going to like look up like travel and stuff like that. I do it for my iPad because I don't have any business stuff on there and I don't know any of my passwords. And so that's one thing that's really helped me. So if I take my iPad and I even try not to take my iPad, because then I find myself watching like YouTube videos, but that could be something I need to stop doing, was taking my laptop to bed. So now then, what do you need to start doing in your business to hit your lifestyle and revenue goals?
Brandi Mowles: And then what do you need? What is this like something that you need that will help you hit these? Maybe you need a bookkeeper, maybe you need an accountant. Maybe you need to take a course to elevate your services. Maybe you need to learn how to create a course membership, affiliate, market marketing, maybe you need.
Brandi Mowles: So that would all be information. Maybe you need a maid so you have more time back to focus on other things. Maybe you need support from a spouse. What do you need to be able to hit your revenue and lifestyle goals and what do you need to believe? This is a big one. What do you need to believe in order to hit these? So for me, I really needed to believe that I can work four days a week and still hit million. That was something I had to believe.
Brandi Mowles: I needed to believe that even though a lot of people are like, you're going to go from three fifty to a million and one year, I needed to believe that that was possible. I needed to believe that I could delegate out task and I didn't have to be the one that was doing it. I needed to believe that if we didn't hit million, that y'all wouldn't stop listening to the podcast.
Brandi Mowles: So maybe you need to believe that if you raise your prices, people will hire you, that if you've got a maid, it doesn't mean that you're a bad wife or mom. What do you need to believe in order to hit your revenue and lifestyle goals? Maybe you just need to believe that it's possible for you.
Brandi Mowles: So I really want you to think about these questions and for the business, I'll go through them again. It's what do you need a change in your business? What would you need to stop doing? What would you need to start doing? What do you need and what do you need to believe?
Brandi Mowles: So when we talk about planning out our twenty twenty one, I think it's more important before we start planning out our twenty twenty one that we answer these questions and we get really honest with ourselves, with these questions. And we do some reflection, a few bonus questions that I would ask yourself is why do you want to hit the goals you want to hit?
Brandi Mowles: Why is that important to you? What do you love about your business right now? And what don't you love about your business right now in a dream world, if you could do anything with your business, what would it be?
Brandi Mowles: I think that when we can go through and answer all these questions, it will make twenty, twenty one goal planning not only easier and it may not actually be easier. It may be tougher because we have to ask ourselves these questions to really figure out what we want out of our business, what we want out of our life, what we want out of our self, what beliefs we need to change. These are harder questions than putting revenue numbers and dates on a calendar and planning out twenty, twenty one, because unless we can get clarity around these questions, you're literally just throwing up some things on a calendar and saying, like, yay, I did my twenty twenty one.
Brandi Mowles: I have goals now without actually taking a step back and knowing like what does that mean for my life. What does that mean for my business. What things do I need to work on to start believing? And what things do I need in order to achieve these goals? Because we all come up with goals come January 1st and then by January 30th, they're gone or at the end of quarter one, we don't hit those goals. And we're like, well, there just went another year when it doesn't have to be that way. When we look at these questions and really take time to reflect and journal on these, I think you'll see the bigger picture. And I think you'll be able to really create a twenty, twenty one plan that leaves you excited and empowered to take on the year. No matter what happens, no matter if we have another 20, 20 or is an amazing year or something else happens that we weren't expecting, you're empowered to take your vision for your life and your business and run with it and create a business based on these questions. And I think that's what's really important is we don't take enough time to reflect. We're so busy. Just go, go, go. And focusing on the numbers and more and more and more instead of OK, but if a million dollar business only brings in five percent profit, is that enough to live the lifestyle you want?
Brandi Mowles: Is it enough to have the impact you want for us? I know the lifestyle I want. I know the impact that I want to have requires higher profit margins. I know the numbers that my family needs. I know the numbers that give me room to donate to the causes I want, but also take off Friday, Saturdays and Sundays and be able to play with my daughter on those days and go on vacations with my husband and my daughter and create memories. So what do you want your lifestyle to look like that your business can help you create? Because it's way more fun creating a life that a business supports, then sacrificing your lifestyle to create a business.
Brandi Mowles: And so I want you to go feel empowered to do these prompts to ask these hard questions of yourself. To be brutally honest, no one's going to see these but you. And then you can go grab the calendar, grab the clickup, whatever you do to plan out your twenty twenty one and get to planning. But with these questions in mind. So I'm going to go through them one more time.
Brandi Mowles: Super quick money talk is how much does your family need, how much are your expenses currently, how much does your business make now? How much do you want your business to make and where does your revenue come from? Your lifestyle questions are how much do you want to work? What lifestyle do you want? How much money do you need to support that lifestyle in your business? Questions are what would you need to change in your business? What would you need to stop doing? What would you need to start doing?
Brandi Mowles: And what do you need? And what do you need to believe now, here's the thing I know I just gave you a ton of prompts, a ton of questions. If you DM me over on Instagram @brandimowles and say, hey, I would love the checklist, then I'll actually send you a link. No Optum required and you can grab that checklist in the journaling prompts so you can start answering these questions. So definitely DM me to get that. But what I know is that if you take the time to do this, you're twenty, twenty one planning is going to be so much better. So here's what I have for you. We have a brand new training coming out and it's all about creating a second revenue stream to your business by adding a course or membership. It's brand new training. It's very exclusive. You actually have to apply to get the training. So if you're interested in adding more revenue to your business, adding a second revenue stream for twenty twenty one, head over to Betatobiggie.com and we'll link that up above and register for my exclusive free training. Its application only in the trainings on December 9th. So you have to apply in order to get access to the training and it is live. There will be a live Q&A and so go on to betatobiggie.com and find out more about creating a second revenue stream for your business in twenty twenty one so you can create the lifestyle that you've always wanted. So this has been so amazing. Make sure to DM me, make sure to go over to BetatoBiggie.com and until next week all go out, serve your clients, scale your business and soar into that six-figure year you deserve.
Thanks again for tuning in to the Serve Scale Soar podcast with your host, Brandi, if you loved our podcast. Please be sure to leave a comment or review and be sure to tune in next time.
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Brandi Mowles is the host of the Serve Scale Soar podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.