Today on the podcast, I am joined by eleven Facebook ad managers who are sharing their tips and strategies for starting and growing their ad management businesses. 

We’re going to hear from people in all different stages of business, so whether you’re thinking about becoming an ad manager or you already have your own online business, these tips are gold. 


Have you been needing a push to get started as a Facebook ads manager?! This episode is definitely one you are going to want to tune in for! 

 I Value Bombs:


  • Get out of your head and take action 
  • Don’t try to do it all on your own 
  • Don’t let imposter syndrome take over 
  • Invest in yourself to continue learning new things 
  • Find a good quality course with community and support 
  • Just jump in and do it 
  • You don’t have to be the only one doing what you’re doing, or be the best at what you’re doing, you just have to be the one who actually did it
  • Get clear on what you want to do and who you want to serve
  • Don’t be afraid to fail, because you can only fail forward
  • Just get started and don’t get stuck in the learning trap
  • Don’t give huge discounts or work for free just because you’re new

I love getting to work with so many amazing students, and I also love sharing them with you. I think one of the biggest takeaways from this episode is that you’ve just gotta get out and do it. Stop talking about it. Stop planning for it. Start making it happen.  Take messy, massive action and I promise you will see huge things in your business! I can’t wait to watch it happen for you too. 


If this episode speaks to you, I want to invite you to my free three-part training that’s taking place right now. You will learn the three steps to consistently land high-quality Facebook and Instagram ad clients. You can register at  After you register for the training, be sure to jump into the Facebook group. I am excited to see you inside! 


Resources Mentioned: 


Sarah Hilton’s Website

Follow Sarah on Facebook 


Emily Bergsagel’s Website

Follow @emilyebergsagel on Instagram


Tricia Prues’ Website

Follow Tricia Prues on Facebook


Deborah Oruma’s Website

Follow @debassists on Instagram   


Jenn Martin’s Website

Follow @DelightfulintheDetails on Instagram


Jenelle Link’s Website

Follow Jenelle on Facebook


Lauren Moretti’s Website

Follow on Instagram


Sydney Lucas’ Website 

Follow @mrssydneylucas on Instagram


Lauren Egeland’s Website

Follow @laurenegelandsocialsolutions on Instagram


Keegan Jennings’ Website

Follow @collabhousedigital on Instagram


Ronni Hill’s Website

Follow @ronnihillsocial on Instagram


Additional Resources:


Subscribe to the Podcast

Follow Brandi on Instagram 

Follow Brandi on Facebook

Read Full Transcript

SSS Episode 60 11 Tips for Starting as a Facebook Ad Manager_mixdown.mp3

Brandi Mowles: Hey, one of my favorite things to do is showcase our students. This episode is going to be pure gold. Are you ready to hear from 11 Facebook ad managers who are sharing their tips and strategies for starting or growing their ad management business? We're going to hear from ex-MLMers, moms, RViers, book lovers and more. And what I know is these tips, no matter if you're thinking about becoming an ad manager or if you just have your online business or gold. So no matter what. Make sure to tune into this episode because it's packed with helpful tips and tricks for growing your ad management or any service based business tips.

Welcome to the Serve Scale Soar podcast, the podcast dedicated to helping service-based entrepreneurs scale their online business to five figure months so they can soar into six figure years, your host, Brandi, is a wife, mom and in less than one year created a six figure business. And now she is spilling all her secrets. So you can too.

Brandi Mowles: Before we jump into this week's episode, I would like to invite you to my free three part online live training series that's going on right now. It's the three steps to consistently land high quality Facebook and Instagram at clients. During this free three part training, you'll learn how to land clients even if you've never ran an ad before without working for free. We're going to go over how to price your services and stop questioning what you should charge, how to quickly grow your Facebook and Instagram ad business, how to market yourself as an expert so you can attract your ideal client, and how your Facebook ad business is set up to fail. And I'm going to share with you how exactly you can fix it. So make sure to go on and get redshirted, confident. Ad Manager Dotcom. I only teach this training once every six months and we are having so much fun in the pop up group. So head to confident ad manager Dotcom to get registered and I'll see inside the Facebook group. Hey, all this week on Serve Scale Soar podcast, I am so excited because it is not going to be me sharing my tips and tricks with you. But I've invited 11 ad managers on to share what their tips and tricks are for starting their own ad management business or growing their ad management business. And so today we're going to hear from ex-MLMers, moms, RViers, book lovers, outdoor adventurists and more who are working with real estate agents, local businesses, course creators, therapists, health and wellness pros, all of the above and more. And some of the most amazing tips that they have shared today will help you no matter what business you have. But it's definitely geared towards outside managers. So without further ado, I'll let them take it from here.

Deborah Oruma : Hey. Hey, my name is Deborah Urma you can call me Deb. I'm a wife, a mom of three, two boys who are so lovely in my idea of fun is coming up on the couch while reading a book. I know about my son with someone. So I've been in business is two thousand and eighteen. I actually started out as a general virtual assistant. I work with agencies and small businesses in the first four to two years later. Right now I'm a Facebook app and systems strategist. I help coaches and cost creators who want to launch or Serve Evergreen courses. My one piece of advice is this. Get out of your head like get out of your own head and follow. Right. The thing is, you never know how far you can go when all you do is second guess yourself. And I also want to say about failing doesn't equal failure, OK?

Deborah Oruma : I'd rather take someone who took action and field, OK, than someone who sits down all day and have this perfect plan, this perfect idea that they never take action on. So there are so many times, so many folks who want to pull us back. But you just have to, like Brandi will always see, take messy actions. And that's just the best advice I can give anyone.

Emily: Hey, my name is Emily. I'm a funnel builder and strategists from the greater Seattle area. And I've been in my business now for eighteen months, although I didn't start running ads until just recently. And one fun fact about me is that before I had my online business, I actually did in-person cosmetics sales for seven years in my lab. And so I have lots of experience with selling and my biggest advice for someone just getting started is to not try to do it all on your own. I know it's there's so much free content out there on the Internet. And so you might be thinking, gosh, if I want to offer this new service, I can just figure it out on my own. But I can tell you that I would not have landed a client as fast as I did through all of this if it hadn't been for Brandi's communities.

Jenelle Link : Hi, my name is Jenelle Link and I am a mom and a wife, and I love doing anything that requires me to be outside. I started my own virtual system business about a year and a half ago. I wanted to uplevel for my services, so I took Brandi's conversions for clients course and started running Facebook ads for clients that are trying to start out their business. One piece of advice I have for someone wanting to become an ad manager is to not let imposter syndrome take over. Just get out there and practice what you've learned. It's the only way to grow.

Jenn Martin: I'm Jenn Martin with delightful in the details. I'm a wife, a mom of three teenage. And I'm on Facebook and Instagram ad strategist, I specialize in serving health, wellness and personal development experts who are launching courses or memberships. I'm a Christian woman in business and I love serving others with my gifts and helping them to grow their businesses in order to impact more people around the world. And I'm seeing consistent growth in my business to finally break that five month goal, and I'm on track to easily reach those five-figure months. My advice is invest in yourself to continue learning new things. I took the leap and invested in conversions for clients to gain the knowledge I needed to be well trained in this specialized service. I love learning. With Facebook ads, it's common knowledge that change happens pretty quickly, whether it's how the ads are performing, Facebook advertising policies or even the Facebook platform itself. Part of continuing to learn happens within community, and we have that within the Facebook group. It has been incredibly valuable to network with other ad managers in varying degrees that their business to continue learning from them, bounce ideas off each other and get help. If I find myself stuck or unsure of something that's happening within business manager, running Facebook ads for my clients is truly so rewarding. I'm so glad I took the step to invest in myself and my business.

Keegan Jennings : Hi, my name is Keegan. I'm a mama, wife, sushi lover, podcast junkie,and marketing nerd. I started my business in November of 2013, but I really wrap things up in May of 2020 after joining conversions for clients and now a Facebook ads manager for eCom businesses and local brick and mortar businesses. My one piece of advice for someone wanting to start or grow their own app management business is to find a good quality course with community and support. With conversions for clients, I was able to find all three and it really contributed to my success. So again, I would say find a good quality course with community and support and you'll be on your way.

Lauren Egeland : Hey there. I'm Lauren Eggland. I am a wife and mama to two sweet boys. I have a two and a half year old and 11 month old. So life is very full and busy for me right now. I live in rural Iowa. I'm talking like rural, middle of nowhere, Iowa. Just fun fact. You can do this business from anywhere, literally. I learned Facebook and Instagram ads back in May and I launched my business probably officially going into the end of July. And I had my first paying clients until July, until August. And currently I am on track for my first 3k month in October. Again, I'm still working a full time job, my nine to five. And so this is all done in my nights and weekends, which are still pretty full anyways because of my two little ones. So it's been a great experience.

Lauren Egeland : My biggest advice for anyone that's just starting out is to just jump in and do it. I was so afraid to start. I was so afraid of getting doing something that might not be good at or wasting people's money. And this is has been such an amazing journey. And I've just been absolutely amazed on how many people actually need the service and how people are just so excited to work with someone that just knows a little bit more than they are. So I guess my biggest recommendation is just do it. That's what I was afraid of. So good luck.

Lauren Moretti : Hi, everyone. My name is Lauren Moretti. I'm a mom of two, a partner to one and a total homebody. I'm a Facebook and Instagram ads manager and strategist for coaches with a course or membership who are running an evergreen funnel. My advice is for all my fellow perfectionists out there who are waiting for the perfect moment or perfect offer or waiting to be good enough. The advice actually comes from my college art professor. On a visit to our world-class art museum, we saw a piece of art that was literally crammed scribbles on canvas, and many of us had the same reaction, which is, of course, I could have done that, to which I professor said, But you didn't. And that always stuck with me. It's such a good reminder that you don't have to be the only one doing what you're doing. You don't have to be the best at what you're doing. You just have to be the one who actually did it.

Ronni Hill : Hey there. I'm Ronni Hill. And I'm big into personality assessments. I just started learning about my human design chart and how it affects my decision-making process. I'm the founder of myself, the company, and my passion lies in helping create a female entrepreneurs who are passionate about their work and making a positive impact in the world get seen by their ideal clients. I started my business two years ago, and if you're following your dream of starting a growing your assets management business, I want to say don't be afraid to get clear on what you want to do and who you want to serve. Find what lights your fire and go after it wholeheartedly, because if you're afraid to say no to all the things, you just might get stuck doing all the things and not doing what you truly desire, not working with your ideal clients and not really experiencing just how you can grow and scale your business in life.

Sarah Hilton: Hi, I'm Sarah Hilton. My wife, a mom of three, and I live in the Charlotte area in my spare time, I like to drink a lot of coffee. I watch a lot of Dateline. I'm a Facebook as judges and I serve mostly realtors because I am one myself. And I help them really figure out how the audience work and find a way to generate their own leads instead of relying on somebody else. My one piece of advice for you as you start this business is don't be afraid to fail because you can only fail forward. The truth is, in this business or any business, you're going to succeed more than you will fail. But in every failure, there's always a lesson. So speaking to myself, because I know that's always my struggle, but also to anyone starting their business and Facebook ads is never be afraid to fail. Just use those failures to pave the path forward in your business.

Sydney Lucas : Hey there. My name is Sydney Lucas. I'm a wife, a dog mom. And we live in Mississippi where my husband attends vet school. And I am the owner of Sydney Lucas Marketing. I am a social media and Facebook ad strategist. I help local businesses get noticed online and really connect with their ideal clients through social media. So I love helping local businesses turn their online presence into a brand that they are proud of. I'm one piece of advice I would have for any new business owner or really just anyone trying to get started in the online space is just that just to get started and try to not get caught in the learning trap? Obviously, we know it's great to learn. It's great to better your skills. It's great to figure out what you're doing in this whole online business world. But if there's no implementation that follows that learning, you really won't go anywhere. You'll just have a bunch of emails cluttering up your inbox, a bunch of PDF downloads that you've never looked at, and just more confusion as far as who to follow and what advice to really put into place. So I would really say implement, implement, implement as much as you can and figure out what works and what doesn't work. Thank you all so much. So much.

Tricia Prues : Hey everyone. My name is Tricia Prues. I am a wife and mom. And within the next year or so, my family is planning to travel the state in an RV and roads for our kiddos. I started my business about three years ago as an editor and content writer and now I am a Facebook ad strategist for local businesses. If I had to give one piece of advice for someone wanting to start or grow their ad management business, and this is more for someone who's new to ad management is don't give huge discounts or work for free just because you're new, it often doesn't turn out well. And I learned this the hard way. And even if you're new, you know more than you think and you can learn quickly. And really, you want the clients that are willing to pay you well and aren't just looking for a cheap ad manager. So believe in your abilities and step out confidently.

Brandi Mowles: Your how good was that? Some of my favorite tips were don't be afraid to fail. Don't do it on your own. Don't work for free and get out of your head. Each and every single one of these ad managers gave amazing tips for starting and growing their ad management business. And I couldn't agree more with them. And I hope today you took out some amazing tips that are going to help you move forward in your business. And if you would love to learn more about being an ad manager, I have a free training going on right now. Go to to register. This is a four-part video training where I'm going to show you how to confidently and consistently land high quality clients, even if you don't have any experience. And even during times of uncertainty. I only teach this once every six months or so, you are not going to want to miss out head to and get registered today. And we'll see you on the free Facebook group. But until then, go out, serve your clients, scale your business and soar into that six-figure year you deserve.

Thanks again for tuning in to the Serve Scale Soar podcast with your host, Brandi, if you loved our podcast. Please be sure to leave a comment or review and be sure to tune in next time.

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Meet Brandi

Brandi Mowles is the host of the Serve Scale Soar podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business.   Now she is spilling all her secrets so you can too.

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