Are you ready to do some spring cleaning?
I am not talking about spring cleaning your home. I am actually going over five different ways that you can do this with your business in this episode!
I think it is SO important to pause to compare where you are this year versus last year, and now is a great time to do that.
From automating systems to updating pricing and more, I am giving you some steps and tools that you can use to spring clean your business this year.
- Why you need to think about raising your prices
- When it’s a good time to get testimonials
- How you can audit and automate your systems
- An overview of items to update
- Why you should be reviewing your goals and making a plan
- How to review your finances effectively
I am doing these things in my business right now, and I encourage you to do this right alongside me!
I would love to hear your thoughts on this episode. Do you have any questions? Do you recommend any other steps? Let me know over on Instagram!
Episode 27: Raising Your Prices for Massive Growth
Episode 78: Transform Your Money Mindset with Amber Dugger
Free Training: How to Scale to Consistent 10k Months Without Hiring a Team
Brandi Mowles: It's time to spring clean your business, and in this episode, I'm going to go over the five ways to look at your business in order to spring cleaning. So let's jump on in.
Speaker2: Welcome to the Serve Scale Soar podcast, the podcast dedicated to helping service-based entrepreneurs scale their online business to five figure months so they can soar into six figure years. Your host, Brandi, is a wife, mom and in less than one year created a six figure business and now she is spilling all her secrets. So you can too.
Brandi Mowles: Serve Scale Soar family, I am so excited to be chatting with you all today about spring cleaning your business, we are in the spring of 2021. Oh my goodness. And so I want to go over the five steps that I look at when I spring clean my business. And I would encourage you to look over these five steps in your business and do a quick little analysis of where you are so far for 2021.
Brandi Mowles: OK, so let's jump on in. Well, first off, why is it so important to spring clean our business? I feel like every quarter we should be looking and seeing where we are so far for the year, but also compare where we were last year. There's a lot of power in comparing our last year numbers to where we are now, our goals, our business. It's always good to reflect on where we've been and where we're going.
Speaker3: And so let's jump on in to number one. And this is pricing and your packages. So first question, when's the last time you raised your prices? That would be the first thing I looked at is when's the last time you raised your prices? Is it time to raise them now? And we'll link up an episode. I have all about pricing your services. So is have you raised them? Have you had clients that given you testimonials, social proof, anything like that since the last time you raised them? If so, then it's time to raise your prices.
Brandi Mowles: Also, the other thing about this is if you haven't collected testimonials, now's not a great time to go and ask all those clients who haven't given you a testimonial yet to ask for one. They hey, we just finished up quarter one, we're into quarter two and I'm actually collecting testimonials and see how I can serve you better. Would you mind filling out this form and just send them something Honeybook, Dubsado, whatever you're using inside Serve Scale Soar we give them a template.
Brandi Mowles: Also, if you've purchased delighted with Dubsado, we have templates for that that you can also use. And so as for those testimonials, those are really powerful. And soon as you get those testimonials, it's much easier to raise your prices. And then I want you to look over your packages. Is everything in your packages, what you really want to be doing right now, or is there anything you can get rid of? Is there a new skill you want to learn? Are your packages really in tune with your happiness level? So I remember Spring of twenty nineteen is when I ditched funnels. I was building funnels and doing Facebook ads and remember that my happiness level was just not where I wanted it to be. And I finished up my very last funnel, May 2019 that I ever did for a client. And so that package did no longer align with my happiness levels. So as you're raising your prices, can you also review your packages and are they really in alignment with what you want to be doing? And if not, now's a great time to change them. OK, so now that we've looked at our pricing, we're going to raise our prices, we're going to collect testimonial and we're going to review our packages to make sure that they're in alignment.
Brandi Mowles: The next thing that we need to look at when spring cleaning our business is our systems. And then also I want you to take note of what seems to be on your plate every single day, every single week, every single month. What systems are working for you, what systems are broke? Is there anything in there that you could remove it off your plate, try to automate? Let's look at our systems and see what we can do.
Brandi Mowles: Also, another great thing with systems is as you're updating your prices, you're updating your packages. You also need to go in and update your templates. So update your proposal templates, update your invoice templates. We want to make sure that as we review these things, we're also updating them in our systems to match. So when's the last time you went through and did a system audit to find out what needs to be updated? I just did one of these recently for my business and I realize that some of the emails were really outdated.
Brandi Mowles: Like, they needed to be really improved. I also noticed that some thank you pages needed to be updated. So and some of the systems we no longer use and we were able to get rid of, so do a systems audit, find out what you can remove, what you can improve, and then also what you can get off your plate when you do an audit. But another thing that you can do with the systems audit is if you do a time study audit. I know everyone cringes when you hear this, but we do them quarter. I do them quarterly. We do them every six months in the business where we ask people to track their time, including me. And I track every hour and it's actually every thirty minutes of my day to see what can we get rid of, what can we improve, what can we delegate, what can we trim, what can be automated. And when we have a really big picture of where our time's going, it's much easier to do that. So right now with your systems, it's a great time to also do a time audit. So we've talked about looking at our pricing, looking at our package that we talked about systems. We're going to see what we can get off our plate. What we can automate, what we can improve, what we can get rid of through those systems update to make sure we're doing our systems audit.
Brandi Mowles: OK, then number three is we're going to look at our marketing. What is your marketing look like? Do you have a wait list? Could you get some more clients?What is your discovery call conversion rate? These are all things we want to look at because our marketing is so important. Is there anything that you want to try? Is there a podcast you'd like to get on? Like what? Our marketing efforts to find clients or with our courses, like what can we do better in our marketing or improve to get more visible or more clients? And so this is an area I would start out as a service provider to track my discovery calls. How many discovery calls am I having? How many clients can I add onto my plate right now?
Brandi Mowles: Facebook groups like If You're in Facebook groups, is one particular Facebook group getting more attention than the other? Is it resulting in clients? Can you shift to a different group? So we're looking at all of our marketing efforts and seeing what's working, what's not working and what can we improve or what can we stop doing. So if you're posting every day on Instagram and you haven't got one client on Instagram, maybe let's focus on a different platform. Maybe let's change up our strategy. Let's focus maybe on Facebook groups responding to Dropbox. Let's join a local networking group. Let's get on some podcasts. What are other things that we can do with our marketing efforts to get the results that we want? But if you keep doing the same thing and you're not getting results, I think that's what they call insanity. And so we need to take note and really look at our marketing efforts in order to know what we can do to improve our efforts.
Brandi Mowles: Ok, so we've talked about your pricing. We talked about systems, we've talked about our marketing. We're really going to look at our discovery calls, conversion rate. We're going to look at what's not working, what is working, and lean into more of what's working. And then number four is our goals.
Brandi Mowles: We all set goals January 1st. How are they going? Are you right on schedule? Are you behind? Are you like, holy cow, what was my goal like? Did I have a goal for this year? We need to reevaluate our goals. Do we need to set new goals? Do we need to backtrack and figure out reverse engineer how to get to our goals? And one thing I also want you to look at is where you were last year, because I'll tell you, numbers don't have emotions. They're just numbers. And one thing that I found out is I was like in a spiral for a second because I was like, we're so far behind. Like, oh, my gosh, we're not going to hit over a million again, like, what is going on? And then I went to my numbers. I was like, Brandi, you were crazy.
Brandi Mowles: And so I went back to my numbers and I looked at what we did for quarter one last year compared to quarter one this year. And we were well over what we did last year at this point. And I was like, oh, we're totally fine. Like, stop the spiral. We just needed to step back and do the real evaluation. And that's looking at numbers. So what are your goals? Have you actually been working towards these goals or did you forget about them on January 5th? Let's review them. And how can we get back on track or how can we set new goals and then reverse engineered them and do something different so we won't forget about them in five days? Like, can we put create a plan of action for the next 90 days to get this goal achieved?
Brandi Mowles: Can we break the goal into smaller parts? So we're creating wins along the way? We really want to look at our goals and see or maybe we've already crushed our goals and you're like, oh dang, I need to make new ones because I've already done this. Or maybe your goals have completely changed because your life has changed. Whatever it is, we need to review our goals and see where we are. It's not to put emotions towards our goals. It's not to shame ourselves, to be like, oh my gosh, I'm nowhere near. This goal is to create micro wins that help us achieve our goals. So when we can reverse engineer this, we're more likely to accomplish the goal.
Brandi Mowles: So can you break that big goal into ninety days segments and create micro wins along the way? Ok, so we're going to review our pricing. We're going to get testimonials. We're doing a systems audit, a time on it. We're going to see where our marketing efforts can be improved. We are going to look at our goals. We're not going to shame ourselves. We're just going to move forward and create micro wins.
Brandi Mowles: And then the fifth, this is the most important one, in my opinion. But you got to look at the financials. Where are you financially in your business? Are you cash flow positive? Are you cash flow negative? Are you are you paying yourself? Are there any expenses that you don't need in your business? And here's what I see people do so often is they look at their expenses. They're like, oh, my gosh, I'm not where I need to be. And so they start canceling things. And I would encourage you not to do that. I would encourage you to say, OK, I'm paying for these. Can I go in and can this be beneficial like I have? I done my part to really, like, put it all in.
Brandi Mowles: And here's the other thing, y'all. I see this way too often, and I see it especially with service providers, and it hurts my heart and we've created this kind of this culture in the online space. that's not right. So we look at our expenses and we're on a payment plan for a program and we're like, Ok, I'm not using that program. I'm logged in. So you cancel your payment. But the thing is, you agreed to that. You agreed to make that payment. You had the content. You chose not to go through the content or you chose not to use it, or maybe you did use it all. And now you're like, why haven't logged in? But you're still on a six, 12-month payment plan And then you just cancel. And I want to tell you, that's stealing. That is big time stealing.
Brandi Mowles: And you may think it's a digital product, so who cares? But what you don't realize is that someone else has projected that they have a team. They've put together that information for you and you're stealing every time you do that. That is not the right thing. And we work out of integrity. The number one core value of my business is integrity. And there have been programs that I'm just like, oh, man, I haven't even logged into that thing or anything. But the last thing that I would ever do is go cancel a payment, because the moment I click the terms and conditions, I agreed to follow through on those payments. And whenever you don't follow through on those payments and you haven't like and here's the one thing. We just love communication.
Brandi Mowles: And we're so lucky that the amazing community, we don't have a lot of this. We don't have a lot of people default. But it does happen sometimes. But I've been talking to a lot of people in their programs and it's happening a lot more. And I just want you to know that that's not reviewing our finances and doing the right thing, because if you did that same thing with your student loans, they would be calling you every single day and you would default on that student loan. And that's exactly what you're doing. And from what I've been told from more and more people is in the online space, more and more people are using collection agencies. So when you agree to those terms and conditions, this is going to become something that gets more serious. So just that I want this has been something on my heart. We I mean, we're so fortunate because we have an amazing community like you, but and we have a group of people who they work out of integrity. And so this doesn't come up often. But I just want you to know, when I talk about financials and cutting costs, that's not cutting payment plans that you have agreed to fulfill. These course creators don't have to give you a payment plan. They can make it where you have to pay in full or you can't have the program. And I feel like if people continue to do this, that's what's going to happen. Which makes me sad because then these amazing programs aren't going to be accessible to as many people.
Brandi Mowles: So when we're looking at financials, what I'm talking about is, are you like on a month to month thing and you've never used it, you're not going to use it. So let's say you're on Canva, you're on Canva, and you used to do graphic designs, but you're not anymore. Like, do you need Canva? When's the last time you logged in? Maybe we get rid of Canva, but maybe there's this, like, membership that you join and you hadn't logged in for three months. But, you know, if you did, it could be beneficial to your business. Maybe you get in there, log in and see how you can use the resources in there to get you closer to your goals.
Brandi Mowles: That would be one. Maybe it's looking at your finances and saying, like, I need someone to take over these, like I need a bookkeeper to help me with these. Then we make an investment. Or I would look at my finances and be like, how much am I paying myself per month? Have I been paying myself that consistently for six months? Three months? OK, maybe now it's time to pay myself more. I always love that. We're always looking at like, how can I pay myself more? Are there places? Is it time? But we don't really do that except for once every six months. So because we want consistency in the business before we raise our pay. But I do get paid every single month.
Brandi Mowles: And then I also want to look at what are some expenses that I may have coming up. Are there any programs I want to enroll in coming up? Can I start setting money aside now for that? So when it comes, I can just pay them full. So if there's like a two thousand dollar program that's coming up and it's six months away and you want to have enough money to pay for it, then each month you're putting back three hundred and thirty three dollars, three hundred and thirty five. And so you're like, OK, so what does that look like in the business handle that now or do I need to get another client, do I need to do another launch, whatever it may be, to be able to put three hundred and thirty five dollars back every single month? So when this comes around I can just pay cash for it. And so if you're struggling with finances, money, mindset, you have a great episode with Amber Duggar. We actually have two episodes with Amber. I highly recommend you listen to those. We will actually put those in the show notes so you can go check those out.
Brandi Mowles: But you all looking at your numbers is so, so important. Looking at where you are now with your PnL's, your profit and loss, where you want to be by the end of the year, and also taking really good inventory of what are you paying for each month and what's coming up that you want to save for.
Brandi Mowles: So that is the five things we want to spring clean our business with. We want to check our prices. We want to collect the testimonials. We want to do a systems in a time on it. We want to check our marketing efforts to make sure that our efforts are in the right place. We want to review those goals that we set on January 1st and set new goals and reverse engineer. So we're getting micro wins and then we want to review our financials because if don't know what your numbers are. You can't change them. You can't fix them. You can't have them grow. Your financial numbers are everything. Get comfortable looking at them.
Brandi Mowles: OK, so that was my five steps to spring cleaning your business. I hope you love this episode as much as I love chatting about this and I would love to hear from you message me @BrandiMowles. I'm always the one in my DM's. I love hearing your feedback on the podcast episode. And if you all want to know more about really getting intentional with your service-based business, head to ServeScaleSoar.com/free and check out my free training How to scale to consisted ten thousand months without a team. OK, my friends. Until next week. Go out and serve your clients, scale your business and soar into the six-figure year you deserve.
Speaker2: Thanks again for tuning in to the Serve Scale Soar podcast with your host Brandi. If you love our podcast, please be sure to leave a comment or review and be sure to tune in next time.
Subscribe & Review on Apple Podcasts
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes! I already have so many amazing guests and topics lined up, I would hate for you to miss a single one! Click here to subscribe on Apple Podcasts
Could I ask a big favor? If you are loving the podcast, I would LOVE it if you would leave me a review on Apple Podcasts. I read each and every review. Plus, you get to pay it forward because it will allow other service providers like you to find the podcast! Wondering how to leave a review? Click here to review, then select “Ratings and Reviews” and “Write a Review”. So easy and so appreciated!
Brandi Mowles is the host of the Serve Scale Soar podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.