Today’s episode will be an interesting one! If you have been tuning in to the show for a while, you have been hearing my monthly income reports and my big goal for a million-dollar year. We had a lot of amazing things happen this month and spent our time and energy gearing up for a big launch I was doing in May (which you will get to hear about in a few weeks on the podcast so stay tuned!)
April was a fun month where I spent some time playing with some new offers and checked some things off my bucket list! I ended up generating $63,837 in April. This was a month filled with relationship building and playing around with some stuff in our business so I am excited to share a behind the scenes look!
- The importance of relationships over revenue
- Geeking out behind the scenes of an $8 million launch
- Finding my bigger purpose
- One of my big bucket list moments going LIVE with Amy Porterfield
- Running ads to an affiliate launch which was totally new to me!
- A new fun “play” project I got to launch this month
- The profit margins of my tiny offer
- Overbooking myself in April and what I learned from it
- Looking at a breakdown of my revenue and expenses
During this month, I learned a lot of lessons. One of the things that I loved this month was adding in a “play” project. I first heard about this from Pat Flynn, so I was excited to incorporate this into my business as well. I wasn’t sure what to expect, but it actually turned out to be very successful. My tiny offer generated revenue on it’s own and led to several new members coming into the membership which I was excited about.
That wraps up today’s episode, but make sure you subscribe to the podcast if you don’t already, because you are NOT going to want to miss May’s income report! It was an insane month and I still haven’t fully recovered 🙂
If you are interested in joining the Serve Scale Soar membership I encourage you to check out my free training How to Scale to Consistent 10K Months Without Hiring a Team.
Delighted with Dubsado: Automate Your Onboarding System So That You Can Reclaim Your Time and Scale Your Service-Based Business
Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team
Brandi : It's another income report, and this month is super interesting because a lot of amazing stuff happened.
Brandi : It was a month of gearing up for what I can not wait to share with you with the May income report. But April was gearing up for that. April was also about playing with some new offers and checking some things off my bucket list.
Brandi : So I'm super excited for you to hear all about this month's income report where I generated sixty three thousand eight hundred and thirty seven dollars in revenue. But this is so much more than what revenue generated. It's what happened the following month from this month and that one you are definitely going to want to tune into. But this one's more about relationship building, playing around in our business, seeing what works. And I'm so excited to share with you all of that in this week's episode of the Serve Scale Soar podcast. So let's jump on in.
Brandi : Hello, my Serve Scale Soar family. Oh, my gosh, y'all. I am so excited because it's another income report. I love sharing this with you. I love that the feedback that we're getting from these episodes. And it's just so fun for me to share journey to our million dollar a year with you, all the ups, the downs, the behind the scenes. And honestly, I don't know if anyone else is being this transparent. And so I'm excited that I get to maybe give you a better glimpse into the online space and what actually goes on behind the scenes instead of an Instagram highlight reel. With that being said, I want to spotlight one of our reviewers, and that is J. L. Eight. Two, six. So J. K l eight to six. They wrote five stars. Smart focus and logical. I love that Brandi cuts down to the meat of how you can actually build a successful business without playing the online entrepreneur game. No one wants to post a million times a week even if they love social media. It's exhausting. So glad I found this podcast and hoping to join the Serve Scale Soar membership soon. Well, I'm so excited that you tuned in. I'm so excited that you are loving it and that I'm giving you permission not to have to post a million times a week on social media. And so I am just so grateful for all of our listeners. All of those who leave a review if you haven't. We would so appreciate a review. Keeps this podcast going. And just I love spotlighting you, so thank you for that review.
Brandi : And hopefully we'll see you inside the membership soon. OK. So let's jump on in to April. So this is April 2020 income report. And like I said in the opening, we did generate sixty three thousand eight hundred and thirty seven. And some of you are doing the math and being like Brandi. You haven't really grown that much. It's February, March or April. And you know what? You're totally right. But I know what this means is we've been in the process of gearing up for May. And I can get like I'm so excited for you to listen to May. But here's the thing. I was supposed to be in Italy in May. And instead, we are we launch conversions for clients. But some things happen with the calendar. And I had also committed to Stu McLaren, which you heard on the podcast link that up that I was going to promote Tribe as an affiliate. I'm super passionate about tribe. I don't promote a lot of products or courses. I love promoting products that I love and use myself like Kajabi convert kit Dub's hotto click up those kinds of things. But I don't promote a lot of courses, and that's because I don't think you need a lot of courses to be successful. Also, I don't think there's a lot of courses out there designed for service providers. The reason I promoted Tribe is because of how much it impacted my life and because I think creating a membership has been probably one of the most impactful parts of my business, not just from a revenue standpoint, but finding out who I am as a business owner, who I am as a person, how I can have a bigger impact and change more lives.
Brandi : And so I told Stu that I would help promote Tribe. And we did. And it was so much fun. And that was our April focus is promoting Tribe. And so with that, I got to see behind the scenes of over an eight million dollar launch, which was really cool for someone who geeks out about marketing. And I work with course creators that are launching, seeing what Stu does was just so incredible and how it is about the people. It's about the relationships. And you all know I'm all about relationships over revenue. I really think that's always that the four focus of our business and it should be. And when we're focused on building relationships either with our clients or students or just anyone we interact with, that's when we can really see a difference in our business. So I told Stu I was like, use my story however you need it if it's gonna help you use it. And I did not do tribe affiliate as a way to have an extra income source or anything like that, because honestly, my audience are service providers, a jaw. It doesn't mean that you can't go into the membership route, but not all of you want to. And that's OK. You don't have to go to a membership or course to scale your business. Remember, we did over two hundred thousand with my Facebook ads last year alone.
Brandi : So I didn't know how it would pan out or anything like that. And honestly, I wasn't doing it for the revenue. It was really just support Stu because Stu has impacted my life so, so much to a tribe in my family's life. And many of you all's life's because without finding tribe, who knows if I would have Serve Scale Soar or conversions for clients or the mastermind and because of getting started with that membership, it created this amazing ecosystem, an amazing place for all of you to win. This podcast came from the membership. So I was so grateful. So I was like, let's just do this. Stu like I'll promote it, use my story how you want. And so what happened was this really cool thing. I got to be on his live on his Facebook live, which helped me connect with some other people, which was fun. I had Stu on the podcast, which was super fun. I loved it. We got so much amazing feedback. But then a bucket list moment happen. I won a bucket list moment I didn't really know was a bucket list, but I got invited to be on a live cast with Stu and from there I was able to share my bigger purpose, which I should be sharing a lot more, but I don't for some reason.
Brandi : Well, that's probably a mindset thing. But my bigger purpose. I didn't come into the business with this purpose. It just like happen. And it's been such a amazing way. I'm so glad it happened. But anyways, so my bigger purpose is that I found that bringing Austin home has impacted our family more than I could ever imagine. When Riley wakes up in the morning and she says, my dad, my dad and we both get to go in there and we get to be with her during the day, and if she's having a bad day, we can both be with her or her and her dad are creating such an amazing relationship. Off they go to the beach. Together they go park. And that warms my heart that they have this amazing bond and we have family hugs in the morning. And these things are so special to me. And so I didn't know that my bigger purpose was creating a business that allows people to be at home with their kids, whether it's coming home from their nine to five, if it's bringing their husbands home as well, if it's letting them come home, whatever that looks like, because I've seen the impact of having parents home, but not only just having parents home, but having parents home that love what they do and they're passionate and they're not working. And nine to five that they hate or a paycheck to paycheck. And to see the members of Serve Scale Soar and conversions for clients experience that, I was like, man, this is my bigger purpose. How do I get this out? Well, when Stu invited me to live cast, I got to share my bigger purpose with a bigger audience and impact more lives and show them that is possible to have an online business and a home business where you get to love what you do.
Brandi : And how does that impact your child. Riley's going go grow up in a home where her parents are just filled with gratitude and joy. And yes, we have bad days as well. But she gets to see what that looks like and there's so much power in that. And so I got to share that. And then a really cool moment happened when Amy Porterfield team asked if I would come on and do a Facebook, live with her and share my story about how my membership fed into convergence for clients. My course. And then I got to share my bigger purpose there, too, with a big, big audience. And I had so many of y'all reach out to me and say that that was your goals. That was your dreams to have your husband home or for you to be at home and your kids to be happy. And that was a big moment, like, oh, talk about bucket list moment, not only for the fact that I was super nervous and got on the line with Amy, but the fact that I got to share that with such a bigger audience. And I think the more and more people that hear that, they know that it's possible, the more that they can make that their reality. So that was the big bucket list moments is just really building those relationships. And it was not about the revenue. It was about the relationships and helping Stu with his launch because he had helped me so much.
Brandi : And so that was one of the big things that happened in April that was super fun.
Brandi : The you'll hear the full numbers in the May of how much that actually brought in for that affiliate launch, but it was just super fun. I love seeing behind the scenes. I love that I got to build those stronger relationships. And I have the amazing group of people who are creating their memberships, and I get to be part of that.
Brandi : So I'm excited for that. So that was one of the big things that happen.
Brandi : I also got to play around with running ads to an affiliate, which is a totally different ballgame. So I got to get in there and really see what it was like to be part of being part of a big launch that had big affiliates working with an affiliate manager, how that worked and how that navigated. So that was exciting for me because I love seeing behind the scenes stuff like that.
Brandi : So I love that. Then we had a little bit of play. So I heard Pat Flynn say that he has.
Brandi : 20 percent play in his business where 80 percent, he's focusing on the things that actually move the needle forward. And then he sets aside 20 percent for play. And so this is for us passionate entrepreneurs who love to do a bunch of things, multi passionate. And that's where, like his switch pod and stuff like that, we're formed. And so he spends Fridays working on this 20 percent play and for us, that 20 percent play. And April was everyone's running these small offers, the thirty seven dollar twenty seven on our offer. And I was like, what can I give to my audience that maybe they're not ready to join Serve Scale Soar, maybe they're not ready to join? You know, what can I help them do at a cheaper offer? And let's see what this looks like. So I launched Delighted with Dubsado, which is all your canned emails. It's Candy. There's training in there on how to create a onboarding experience that wows. There's a dubsado startup. God, there's just a bunch of fun stuff in there for thirty seven dollars. And then you can add on your Canva template so you can actually get this up really quick and easy. And we played around with that to see what would happen just for fun.
Brandi : That was my like 20 percent of fun. And that small offer actually brought in when we pull it up.
Brandi : I have it right here. It brought in. Of course, I don't have it on here.
Brandi : Ok, so that small offer, delighted with Dubsado, brought in almost eight thousand, it was seven thousand eight hundred and eighty dollars that that brought in. That is so crazy for something that we just threw up there to see what would happen. Now, we did run ads to it. So our word or how much we ran in ads total. But it was super profitable. But what's so cool is there's also a chance for you to get into Serve Scale Soar. The doors are closed right now to Serve Scale Soar. But this gave you the option to get in there.
Brandi : And we had, I think, two or three people join from there. But then we have our free training that we do. That gives you an option for five days to join Serve Scale Soar. In case you're just finding me or anything. And that brought in we added, I think, 20 members to Serve Scale Soar last month or in April.
Brandi : And they it was 90 percent of them. So I think it was 18. So my numbers may be awful, but they're 18 of them came from delighted with dubsado, which was really, really cool. So I got to play around with that. It's fun. It's a really good offer. It's like a no brainer. And we'll link that up in case you just want to check it out in the show notes. But that was fun. I got to play with that. And I will say that people are putting these up left and right and they just think they're going to make all this money off of a twenty seven dollar offer, because that's what people are telling you, like, oh, this is the million dollar offer. But it doesn't make sense for most businesses. It only makes sense when you have a really good Ascencion ladder. So what is an essential matter? That's like how we have Serve Scale Soar wearing inversions for clients in the soaring inner circle mastermind. There's different price levels for people to come in and work with me. And so I have something. It's not just a thirty seven dollar offer, then it's followed up by these 17 dollar offer, the bomb. So that's like sixty four dollars. Then if they buy the Serve Scale Soar membership, it's one ninety seven for three months. So there's a ladder that they're getting at. And then if they decide that they want to, you know, join conversions for clients when it opens back up in November, they may do that.
Brandi : So it doesn't make sense for a lot of people to have these offers, even though people are saying this is your ticket to six figures and it's we have to run a lot of ads to it. So about 50 percent profit margin. So just because it brought in almost eight thousand, we probably spent about three thousand on ads. So it's not as profitable as some other things that you could do. And I don't think this is advice for everyone. Honestly, we just put this up because I wanted to try it out. This was my 20 percent play and it worked out. And so do I think that you should go create a small offer? Is it going to be something that's going to, like, bring home like all the money in the world? I don't know. It may. But unless you have a really good Ascencion letter, you're probably just going to end up there breaking even or just making a little bit of money on the telephone. And the other thing about this is I know how to run Facebook ads. That's what I do. So I kind of know how to make this work. And the other thing is people are losing a lot of money because they don't know how to make this type offer work with Facebook ads.
Brandi : So this is a reminder that when we see the shiny objects, when we see, like, people saying that they made a million dollars off one of these offers or ten thousand in 30 days or whatever, it doesn't mean we're seeing the full picture. What did that look like on the back end? How much did you spend on ads? How much profit are you bringing in? What, like we have to ask all these other questions before just assuming like, let's stop providing services and jump in to this small offer. And so that's why I want to be super transparent. This type of offer does not work for everyone. If you're someone who has that Ascencion ladder, you're someone who has a marketing brain like you already know all the moving pieces, because this thing took a lot of my time, like too much of my time. I built the sales page, the funnel, the funnel is pretty intense. So the assets, it was not like a quick thing. It was 20 percent play and it probably turned into like 30, 40 percent play, which was too much of my time. So I do think it's a great value. I love that I'm able to serve people who aren't ready to join the membership yet. They can still get system set in place. So I'm so grateful that we have that. Is it a focus? No. Is it running? Yes. So over the next few months, we'll hear more about how that pans out.
Brandi : OK, so what else happened in April? April was a month of really getting things ready for what comes in May. And we were launching conversions for clients in May. This was a brand new launch. So we opened up conversions for clients in January for Beta, a boat out the course with my beta members. They were incredible and they really helped shape it helped me like make sure that you were getting all the results. But what we had to do in April is create a whole launch. And also in April, we were launching Tribe. So my plate was so full. And I will tell you that April was not my most favorite month, the beginning of May, not my most favorite, because I overbooked myself. I didn't leave the white space. And there was many nights of crying. As many nights of wondering if I was a bad mom because I wasn't is present during those times, as I normally. And there was just a lot of self doubt in. Is this like did. Like, how do I manage this? Was this too much? Why did I let this happen? All that kind of stuff crept in. And I it's always a learning experience when I hear stuff like this happens. It's a learning experience. So now I'll talk a little bit more about it and May on that income report.
Brandi : But now I know like where how to plan out my time better, how to say no to things. We just said no to another person who wanted us to promote their launch. And we said no because we have to focus on what's right for us. I need to make sure I'm not overextending so I can still show up for my family the way I want to. And so I knew it was a short term thing, but that does not make it any easier. We have times where maybe we have to work a little bit more than we will the next month. And I still have those doubts, like, am I a good mom? I not a good mom and my good wife and my not giving enough time. And so just know if you deal with those emotions, those thoughts. It doesn't mean you're a bad mom. It doesn't mean you're a bad wife. It doesn't mean you're a bad person. It's just acknowledging them. I journaled a lot, figured out a lot along the way. How can we prevent this from happening, happening again? And I had fun with it, though, too. So I had to find what I was grateful for, that I was able to show up for more people, that I was able to, you know, put my daughter to bed every night still.
Brandi : And just figuring out what can we be grateful for in these moments? How can we change things so they don't happen this way again? And just being OK with how we are handling it, because I love the commercial. I forgot who has it, but it's the one where she's holding the baby and there's a phone and everything. And they said the way you parent is just perfect. And I think that that is such a good commercial because we all parent differently. We all have our families different in the way you're doing. It is perfect. And so I want each and every single one of you to know that, that if you deal with these like mom guilt and everything, it's OK. But also, let's take a minute to recognize, are you doing what's perfect for your family, for your situation at that time? Do I think in April I was doing what was perfect for my family? No, but I learned a lot, so it won't happen again.
Brandi : And I think that that's I'm thankful for that. I think every time we go through Valley that it's a learning lesson. And I learned a lot through this process. So April was really about building up momentum for May and what May was going to look like with conversions for clients and the tribe affiliate launch. Both of those happened to me. Do not recommend and we will talk more about that in next month's income report. But so let's dove into the numbers, because that's a little bit of bounce behind the scenes. So cash in. We always talk about that. How much cash actually came in through the business? It was forty nine thousand four hundred and seventy dollars then. Well, do revenue generated was the sixty three thousand eight hundred and thirty seven. And then my expenses, I broke down in a few different ways. So expenses for because everyone talks about these definitely so expenses were eleven thousand nine hundred and ninety three. But I did have a hefty tax bill to pay the federal government. And so I paid the federal government ten thousand and five hundred dollars for the quarter. So that was paid. And then my owner drawls that we did something different in April. I'm now a W2 employee because I'm considered an LLC, but we followed an S corp, so I have to be on payroll. So what that looks like is that we take six thousand. That runs through payroll. We use gusto. And then there's five hundred dollars that we have to pay in taxes through that. Now that's like employer taxes. That's different than. So the six thousand they're pulling out. It's about a thousand dollars. Plus, I have to pay five hundred dollars like in this employee tax, so that comes out and then I take an owner drawl because that won't be taxed as the same way as the six thousand is taxed like the six thousands.
Brandi : Like if you add a nine to five job, you get a W-2, they take all those taxes out. I'm a W2 employee of my company. So it's taking out those. And then I take my own draw, which isn't being taken out taxes, and that's five thousand. So what comes into my bank account is about ten thousand. So saying that it's always been but eleven thousand five hundred is going out. So if you include the taxes that I paid the federal government plus my own or pay and those taxes, we came in at thirty three thousand nine hundred and ninety three and expenses, which is so cool because you hear that and you're like, oh my gosh, that's so much. But it's really not because we brought in forty nine thousand four hundred and seventy. We're still super cash flow positive, which is exciting. I love that. Because if you look at it, you take out the taxes, you take out my own pay, which most people do when they talk about expenses. Eleven thousand nine hundred and ninety three. Now, what did that look like? My affiliate pay outs were three hundred and eighty two dollars. That's people I pay out my membership cost, which we send out mugs and stuff like that. That was ninety three dollars. We talked about taxes already. We talked about payroll. My team, I paid them forty three twenty. So four thousand three hundred and twenty dollars.
Brandi : I spent four thousand dollars on Facebook ads. That was between a lot of stuff that was delighted with Dubsado. That was the launch at the end towards conversions for clients. And that was the tribe launch.
Brandi : So 4000 in Facebook ads. Pinterest spent one hundred dollars in their ads softwares. I spent eight hundred and thirteen a little bit more because we had increased Kajabi to their higher plans. So I think we pay like 400 or something for four jobs per month. Now, education. I only spent six hundred and fifty two dollars in fees that they take out from like Stripe and Pay Pal and all that kind of stuff was one thousand six hundred and thirty three. So that's the breakdown of my expenses. And I'm really happy with my expenses. Super happy with them, especially when you hear may its numbers to show what those Facebook ads brought in. But super, super happy with those were always positive with our cash flow for the most part.
Brandi : I don't think we've had a negative cash flow in a long time. And that's what I want. I want a business that is profitable. I'm not here just to have a business that has high revenue generated but doesn't have positive cash flow, because I'm all about creating a business that has a bigger impact. And the bigger impact not only comes from me being able to spread like how I want families to be able to be home and love what they do, but it also comes from the profit that it brings. And because then I can give back to charities like Village Impact, I can pour into my team and we celebrated it May Mother's Day and this is April's. But I realize that every single person on my team was a mom. And in the US. And that is so important to me. And so because of the profit, I'm able to hire more. We.
Brandi : You'll hear. Oh, in April we brought in a graphic designer. Totally forgot. Chelsea came in. And so we were able to bring in Chelsea to do all of our graphics, all of our workbooks. And for that to be off my tape, off my plate. And she's a mom. And so I love that I am with. Because of the profit that the business brings in. I can bring in more people and help them. And they're all moms in the US. And I think there's so much power in that. And so the more profit, the bigger impact that we can have, because the more options we have to have a bigger impact. So profit is not a bad thing. I'm not someone who wants to run a business and comes out at the end of the year with like ten thousand dollars in my pocket. When we're bringing in this much. Ten thousand dollars in your pocket with Assad hustle is incredible. I'm not saying that, but for. I work full time hours. So 35 to 40 hours a week. So with that, I don't want to only bring in ten thousand dollars a month. I want to bring in a full time income for my family and for my team. And so I'm super happy that we're always cash flow positive for the most part. That's really important to me. And it just helps us plan for the future of the business and to know that this business is really stable.
Brandi : OK. So with Chelsea, I do want to talk about this because I did. This is how some of you may want to. Someone some of you may not. But one thing that we did this time is with a graphic designer. I had I had narrowed it down to two people and I paid them to do a test graphic. We gave them a test project. And I said, here's we'll pay you this much. Here's what I want. Here's our brand guide. Just show me what you have. And I'm so glad I did because they were both amazing graphic designers. But I have been a little unhappy with just like how our graphics look. And I've been doing them how this stuff. And I was going to pay a ton of money to get a new rebrand. But I like our colors. But I just didn't feel like anything in our brand was really me. And Chelsea came in. She delivered. I gave them very little direction because I wanted someone who just got what the bigger vision was that got me. And Chelsea came in and delivered these graphics. And I was like, you are incredible. This is exactly what I had envisioned for our brand, for what I wanted, the static's.
Brandi : And so Chelsea came in and we put her shredded into like the fire because it was in launch mode. She was creating all these graphics. But I think that was the first time I've ever done Tuffs project. And I loved it because it was really easy for me to make a quick decision. They were both amazing graphics. But Chelsea just understood, like, exactly what I wanted in the brand. She got the vibe that fit me. And so there is a lot of power in doing test projects. I did not ask them to work for free. I did pay them. And so I think that's really important to never gonna ask anyone to work for free. So all that is what I have for this week's income report. Are this month's income report. And you are going to want to tune in for May. Because this income report in May, it will be in June. But we May income report and your your mind may be a little blown because I'm still recovering from May.
Brandi : And I'm like, what is this real? So it's gonna be a good one. So I so appreciate all of you tuning in. Thank you so much. Each week when these come out and you share your takeaways and how they're helpful, because I will tell you, it feels uncomfortable getting up here and talking to y'all about this.
Brandi : And it's just like it's like, do I talk about this? Do I not? And I'm so committed to finishing out the rest that you're giving these income reports. And I hope you see value in them. And I'm just so excited to see what is in store for each and every single one of you in your business. And if you want to get to know more service based entrepreneurs inside of Serve Scale Soar head how to scale to consistent. Ten thousand other months without hiring a team. And you can find that at Serve Scale Soar for a slash 10k and you can get a glimpse into my training style. What I offer. And then hopefully we'll see inside the membership until next week. I will chat with you all. Then go out. Serve your clients. Scale your business and soar into that six for your year. You deserve.
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Brandi Mowles is the host of the Serve Scale Soar podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.