- Why you must recognize that you are the CEO of your business
- Linkedin is a gold mind of decision-makers: Presidents, CEOs, Directors
- Why you must respect the platform you are using and how Linkedin is different than the others
- When thinking business, remember, it’s not about the platform you like- it’s about where your clients are
- How to evaluate whether your clients are on Linkedin
- 3 steps you can take today to start attracting high-end clients on Linkedin
- How to make sure your profile is optimized
- Why you should have your picture (not your logo!) on your profile
- Why you shouldn’t stress over recommendations and endorsements
- Why I think connecting on Linkedin is addicting
- How to use keywords to search on Linkedin to find your ideal clients
- Why you should not be spending energy on platforms where your clients are not hanging out
- The importance of focusing on getting 500+ connection and how to do it
- The types of content that perform the best on Linkedin
- Why you should stop driving people away from Linkedin- keep them there!
- Why now is the time to get on Linkedin (if you aren’t on the platform already!)
Alright guys, that wraps up today’s episode of the Serve Scale Soar podcast. I would love for you to think about giving Linkedin a try. Remember to download my free training which will help you get started with step 1: optimizing your profile. After you get your profile set up, it’s time to start connecting with your ideal clients using targeted keywords. The last step is to create content and show up consistently.
Ok, so what did you guys think? It’s not that hard, right?! Head over to Instagram and tag me @brandiandcompany and let me know if you are going to give Linkedin a shot! Not sure if your ideal clients are on Linkedin? DM me and I would be happy to help!
That’s all for today! I will see you back here next week for more actionable tips on scaling your service-based business!
Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team
Speaker 1: 00:00 LinkedIn, the place where your ideal client maybe hanging out and the platform you're probably not using to its fullest. That's right. Today we're chatting all about LinkedIn and the magical clients that you can find on it. It's one of the ways that I was able to take my business from doing 4,000 a month to $8,000 a month with only adding three new clients and working less. So what's the trick? That's what we're chatting about today.
Speaker 2: 00:34 Welcome to the Serve Scale Soar podcast, the podcast dedicated to helping service-based entrepreneurs scale their online business to five figure months so they can soar into six figure years. Your host Brandi is a wife mom and in less than one year, created a six figure business and now she is spilling all her secrets so you can too.
Speaker 1: 01:02 Hey, Serve Scale Soar family. Welcome back to episode eight and today we're talking all about LinkedIn. Are you using it? Are you not using it? By the end of this episode, hopefully you will have the courage to jump on LinkedIn, use the actionable steps that I'm sharing with you and start landing high paying clients with the most underutilized platform. But before we dive in to that, I want to spotlight one of our reviews and read that for you. So this one is coming from Christina Lee and she says, I could listen to Brandi talk all day long. When Brandi opens her mouth, make sure you have a pen and paper ready. She always shares the most simple, proven and actionable information on growing your service based business. There's no fluff. You can scale your business and keep your systems and marketing simple. Brandi shows you exactly how she did it.
Speaker 1: 01:54 She's an open book and truly wants to help every service provider grow the business of their dreams. I'm so grateful to have found Brandi and this amazing show and I am so grateful for you Christina Lee, because you are using the simple proven, actionable information that I'm sharing and putting it into action. And that is what it's important. And thank you so much for leaving the review. And if you love the show, please take the time to leave a review and you may be our listener spotlight of the week. Okay, so let's jump in and chat about LinkedIn. LinkedIn is this scary place to some of us. We're like, do we even belong on LinkedIn? Because there CEO's, there's presidents, there's business owners, and then there's Maine. And this is the first thing that we have to address is you are a CEO, you are a business owner, you are the president of your company.
Speaker 1: 02:51 And so why shouldn't you be on there? Because you deserve to be on there just as much as the CEO of Coca-Cola or the president of your local business. And so I would encourage you first to step back and say, yes, I belong on LinkedIn because I'm the CEO of my business. And that is the first step to success. But let's start off with chatting. What is LinkedIn? Should you even be using LinkedIn? Because I will tell you, LinkedIn's not for everyone. So what is LinkedIn? It's a social media platform that is more professional. It's actually where 500 million members are on LinkedIn. And 40 million of those are decision makers. And so these are gonna be your presidents, the CEO's, the vice presidents, and anyone in a business who is making decisions for the company. And so that's really exciting for you because that means you can get straight to the head honcho without him do all this work around.
Speaker 1: 03:54 But here's the thing, LinkedIn is a social platform, however, it is a professional social platform. So that means we do have to show up as a professional when we're on the platform. So some of the things that I like to stick away from is we're not necessarily gonna use a bunch of emojis. We're not going to use a bunch of shorthand. We do want to double check our grammar. And y'all know, I am not the grammar police, I am not the spell check police, but when I'm posting on LinkedIn, I do try to be more cautious about rereading, rereading, and rereading to make sure that my posts come across professional on that platform. Because just like any platform, we do want to respect the platform and how it's supposed to be used. So that is my first tip is you do need to remember it is a professional platform.
Speaker 1: 04:42 Also, one of the cool things that I was chatting about with someone is a lot of companies are now, and I don't know if this is cool, but a lot of them are blocking social media channels at the workplace, but they're not blocking out LinkedIn because it is a social platform that's made for professionals. So your ideal audience may not be able to get on Facebook or Instagram throughout the day, but they can get on LinkedIn and that's really cool that you can show up and get in front of them when that's the only platform they're capable of getting on. So now that we've talked about kind of like what LinkedIn is, is it for you? Now let's talk about this. I do not believe that you should spend your energy on platforms where your ideal client is not hanging out. So I always tell people Instagram may be your favorite platform and maybe that's where you want to like create this amazing grid, have all your hashtag researches.
Speaker 1: 05:44 But if your ideal client is not hanging out on Instagram, then why are you spending your time and effort there? And so it's not about what platform you like, it's about where your clients and that's where you put your energy into. So for me, yeah my clients are on Instagram, but they're more active on Facebook. When I started out my business and I was doing social media management, I only knew the online space, but I kind of wanted to figure out this LinkedIn thing and I kind of wanted to see if I could get some business with local businesses and see what that was about. And so that's when I turned to LinkedIn and local businesses became my ideal client. And so that is why I was on LinkedIn. Now my ideal client is more online course graders and they're not hanging out as much on LinkedIn.
Speaker 1: 06:40 So that's not where my time and energy is being spent. So take a minute, evaluate like do you think your clients are on LinkedIn? Are they local business owners? And this doesn't mean they have to be local to you, but they do have to be local on a sentence or are they coaches? Coaches are on LinkedIn a lot. Are they photographers, are they service providers in a local capacity? Think about these things and if you're saying, yes, that is mine, I would love to work with a brick and mortar or I would love to work with photographers or I would love to work with coaches. Then get on LinkedIn. Now if you're like my ideal client is Kylie Jenner or an influencer or for me a course creator, I'm not going to spend as much time on LinkedIn because that's not where my people are hanging out, but I will tell you it is all my content calendar to start hanging out on LinkedIn more for the podcast because I'm telling you how to be on LinkedIn.
Speaker 1: 07:39 So more and more service providers are heading over to LinkedIn. So for me it does serve me well to get back to LinkedIn just in a different capacity. So if you're like, yes, okay, LinkedIn is probably for me, then you need to be hanging out there. If you're like, no, I don't think my client is on LinkedIn, still stay and listen, but it may not be the right platform for you. Okay, so I'm going to go over now the three steps that you can take today. These are your three action items that you can take today and start attracting high end clients on LinkedIn. The first one is you have to make sure your profile is optimized. And here's the thing, LinkedIn is people connecting with people. It's not businesses connecting with businesses. So the CEO of Coca Cola is not going to be hanging out on LinkedIn, is Coca-Cola.
Speaker 1: 08:29 He's going to be hanging out with his name and I don't even know who, I don't know why I'm using Coke-Cola or what his name is, and maybe a sheet, I'm going to assume it's a man, but we'll go from there. But your LinkedIn profile needs to be your name, not your business name. That's the first thing, but we're going to optimize the profile. So here's a really cool stat. The first thing you're going to need to do is put a photo just because of the stat. So profiles on LinkedIn with a photo of a person are 21 times more likely to get views and 36 times more likely to receive messages. Then a LinkedIn profile without a photo and now when I say photo, I am not talking about your logo. I am talking about your face, your eyes, you, you are the photo.
Speaker 1: 09:21 Because once again remember it's people connecting with people so you definitely want to optimize your profile and there's so many steps that can go into this. We don't have time to go through it all on this podcast episode, but when you go to Servescalesoar.com forward slash eight the number eight, you don't even have to spell it out. Then we are going to give you access to my free training on how to optimize your profile to attract high paying clients. This is actually the first module of Millington decline accelerator class, which is only available inside the Serve Scale Soar membership. But I'm going to give you the optimization part because it's really important to make sure your profile is optimized. So head servescalesoar.com forward slash eight and we'll also link that up in the show notes. Okay, so the first thing is we've got to get a photo in that profile.
Speaker 1: 10:12 Then you're going to use keywords headlines. We're going to get our bio done, we're going to change our URL, we're going to make sure all of our links are there. And then the big thing that I don't want you to stress over is recommendations and referrals. These are not like that big a deal. There's also endorsements, like it's really not a big deal, and I go over all that in the training, but I just don't want you to get caught up in saying, well, I don't have a college degree or I don't have any references or I don't have any prior work history. That makes sense because none of that really matters. I promise you, you can get clients without having all of that on there. Okay, so now we're optimizing our LinkedIn profile. We've went through the LinkedIn optimization profile training that I'm giving you all for free.
Speaker 1: 11:00 And so then what's the next step? You got this cool profile, then we're going to start connecting. And I will tell you that connecting on LinkedIn is kind of addicting. And one night when I first got into LinkedIn, I was connecting and my husband's like, what are you doing? Cause he saw me like scrolling a bunch really fast and I was like, I'm connecting. He's like, is that like a dating app? Should I be worried? And I was like, well it's LinkedIn, but it's kind of like Tinder. But you're going through and like connecting with all these people, like CEO's and presidents and vice presidents. And then you just wait to see if they connect back with you. And he was like, Oh Lord. So it is so addicting. But the thing is, I've never been on Tinder, so I know you swipe, but it is kind of addicting.
Speaker 1: 11:49 But that's the thing. You have to start connecting, but you're not connecting just to connect. You're connecting with your ideal audience. So if you are working with coaches, you're going to go search coaches. Me, I was looking for CEO's, presidents, owners, founders. So those are the keywords I was looking for. Maybe you want to work with photographers, you type in photographer, so you're gonna want to search your keyword and make very strategic connections. And so some people say you need to message every single connection. Ain't nobody got time for that. I'm just going to be real with you. My first goal when I got on LinkedIn was definitely quantity. I wanted to get to 500 connections because after 500 it just says 500 plus. But I knew that I had a really strong optimized profile and then if I could just can start connecting with people, then messages would just come in.
Speaker 1: 12:41 And the cool thing is it happened. And so I started connecting with those ideal people with the ideal titles that I wanted. Oh, realtors. Realtors are all on LinkedIn. So if you want to work with realtors, type in realtor, real estate agent broker, like things like that. Think about what your ideal client's titles are and you want to start connecting with them. And I say get to 500 as fast as possible, and then we can get a little bit more strategic with our messaging. But do not worry about messaging every single one of these people beforehand. That would be too time consuming and then you wouldn't do it. So let's focus on getting to 500 connections with your ideal people. Okay, so we're connecting, we're connecting, we're connecting 500 we're there. Perfect. Now we're going to start publishing. So what does that mean? We're going to start putting content on LinkedIn.
Speaker 1: 13:33 Now the cool thing about LinkedIn is even though there's 500 million users, there's 40% that are active daily, but only 3 million share content weekly. Like take a minute. There's 500 million members, 40% are active daily and only 3 million share content weekly. So what I want you to think about is that if you're sharing content weekly, that does not mean daily. That means weekly you are like killing it because I don't even know what 3 million, 5 million, like I don't know the percentage, but I feel like it's super low that you would be in a super low percentage of people actually sharing content weekly and that should excite you because that means when you put out content, it's not going to get missed. It's going to get seen because you're like one of the very few people, 3 million of 500 million that are actually putting out content weekly. To me that's like one of the most exciting stats I've ever read when it comes to content.
Speaker 1: 14:42 And so what kind of content should you be putting out? Long form content typically works best on LinkedIn because you have to think, okay, so they're probably, they may not be able to click at that moment to your website. They probably can't click over to YouTube to watch a video. So what can you do long form content? Take the blog posts you just wrote and put it on LinkedIn, but remember you have to format it in a professional way. So you may have to rework some of the wording or maybe you have like a video and you've done it, maybe transcribe it, send it through Timmy, transcribe it and we'll link up. To me it's just a transcribing software. It costs like 10 cents a minute. It's what we use for everything. But with that, get your video transcribed, fix it up, turn it into a long form post.
Speaker 1: 15:38 So an article on LinkedIn and those actually perform the best. So that's really good for you. Also, if you are creating videos, you can create the videos that have like the double bars, those perform really well. I would say that you need subtitles on them though and you can upload those. So think about what are some topics that your ideal client would be looking for. I think it's a good thing to have a mix of what you're an expert in and what they're an expert in. Also sharing other people's content that's relevant. So if you want to work with realtors and let's say that Facebook, we're not going to say it, it actually happens. So Facebook came out with some rules and regulations around Facebook ads and real estate and they are really cracking down. So if you could find an article that's related to that or maybe you create a video if you're a Facebook ad manager, like how that affects them.
Speaker 1: 16:36 And then you put that up there and maybe if you're working with photographers than you do social media management, you can put like an article you find about the 10 trends for social media management and photography or something like that. You know, like you're thinking of things that reflect your services but are also relevant for them so they can see that, Oh, you actually know their industry and you're sharing valuable content that you also do. So you're showing yourself as a thought leader, an expert in those fields. That's really important. So I think sharing other people's sharing long form and also not trying to get them off the platform. Use the platform like you would your website. Like we're not trying to drive people away from our website, we're trying to keep them there. So the same thing goes with LinkedIn. Stop trying to drive people away from LinkedIn, keep them there, so given the information that they need there because then they'll reach out to you when they're ready for you, but you're going to be popping up in their feed however much you're sharing because there's only 3 million people sharing content weekly and the cool thing about the LinkedIn algorithm, so forgiving you can post like once a week and your feeds will still show up a lot.
Speaker 1: 17:59 You know, three I think is a really good median and just keep like a good content calendar going and making sure you are publishing content. I will share with you, this was one of my downfalls is I just didn't share enough content, but I was making sure I was connecting a lot with people and it worked out really great. I got several discovery calls from LinkedIn. I actually was able to grow my business fairly fast because at month two of my business I was making $4,000 a month. I was really exhausted because I was working hourly. That's when I went to LinkedIn and said, do you know what? I'm going to figure this pot form out. I'm going to get to it am 30 days of working with LinkedIn. I took my business from 4,000 a month to 6,000 a month. That was only adding two clients.
Speaker 1: 18:52 And then the very next month I took on another large client and went up to $8,000 a month and I was working less with those three clients than I was with the 10 clients to get to 4,000 so that is one of the best things about LinkedIn. As you can charge more, they already have marketing budgets, it's not as crowded as Facebook groups. And if your ideal client is hanging out on there, you 100% need to get there. And it's becoming more and more popular. So if you're like, okay, I'm going to give this LinkedIn a try, you're going to want to head to servescalesoar.com forward slash eight so you can get the optimization of your profile training. So that is the first step that we went over today. And then you're going to start connecting with your ideal client using those keywords. And then you're going to start publishing content and it's seriously just showing up consistently, consistently working these three steps, continuously updating your profile, connecting and publishing.
Speaker 1: 19:56 That is truly, truly what it is. And LinkedIn is rolling out some amazing new features for service providers. So I'm telling you now is the time to get over there. And so this was so fun. I love chatting about LinkedIn because it was such a big part of me scaling my business and I always want to share with y'all the tips and tricks for scaling your business. So thank you so much for tuning in. If you love this episode, I so appreciate you when you leave a review. If you have any questions, make sure you DM me on Instagram and this week go out, serve your clients, scale your business so you can soar to that six figure year you deserve.
Speaker 2: 20:36 Thanks again for tuning in to the serve scale soar podcast with your host Brandi. If you loved our podcast, please be sure to leave a comment or review and be sure to tune next time.
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Brandi Mowles is the host of the Serve Scale Soar podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.