Have you ever thought about adding additional revenue into your service-based business? You may have thought about starting a membership, but have no idea what it would even look like or how to know WHEN you should start one!
Today is a super special episode because I have the amazing Stu McLaren on the podcast. Stu is what I like to call the membership guru! He is a personal mentor of mine and runs an amazing non-profit organization, Village Impact, that many of you know I am super passionate about. He is a master at telling stories and loves to teach others how they can create a membership that lights them up—while creating sustainable recurring income! Yes, please!
Today we are breaking down what it looks like to add recurring profit to your already thriving service-based business. If you have ever thought about adding another stream of revenue to your business or maybe have even considered phasing out some of your clients or services, this will be an episode you don’t want to miss.
My own membership, Serve Scale Soar, has not only allowed me to impact more people, but it also sets me up as an expert in my niche, which allows me to have higher-end clients.
Many service providers feel they’re not an “expert” or that they don’t have a huge following. Many think it’s way too complicated to start and run a membership. That’s exactly why I have Stu on the show today to answer your toughest questions about starting a membership. Stu has more than 10 years of experience in helping experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8-figure membership sites.
- Fulfilling a need started Stu’s journey to membership coaching
- Why a service provider is in the best position to start a membership
- How to keep your “saw” sharp
- The beauty of being able to pick your ideal client
- Why you don’t need a huge audience to start a membership
- Smaller audiences and why they are actually an advantage
- How to position your membership to your existing clients
- Keeping your membership super simple when you’re not techy
- The perfect time to set up a membership
- How to measure the success of your membership
Stop overthinking and over-engineering your platform. Start small and simple. The most important thing you must do is START. it doesn’t matter what market you’re in, there is a way to be able to incorporate recurring revenue into your business as you help your clients get results with your services.
I want to answer your questions about starting a membership. Tell me about your services. Does it even make sense for you to add recurring profit into your business right now? DM me on Instagram @brandiandcompany and we can brainstorm ways you can add a membership into your service-based business. Because who wouldn’t love additional recurring income?! 🙂
To sign up for Stu’s free training on memberships go to www.servescalesoar.com/tribe
Until next week……
Links Mentioned on Today’s Episode:
To check out Searchie go to www.servescalesoar.com and scroll to the bottom and search for any topic!
Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team
Ok. You also have a special episode today, and we have the Stu McLaren on the podcast. You may not know Stu, but Stu is like the membership, like Guru like that is do you go to. He's a personal mentor of mine. I have went through his program. I have also been in a master mine. And I love Stu for so many different reasons. We're not going to talk about this today, but he is such a family man. They have an amazing non-profit organization, Village Impact, that I'm so passionate about. And he is just a master at telling stories. And so today's episode are breaking it all down for you, what it looks like to add re-occurring profit to your already thriving services. So maybe this is you just want to add another stream of revenue or maybe you want to start phasing out some of your clients, but not completely. I love this because having a membership has helped me impact more people, but also I'm able to have higher end clients and have multiple revenue streams, which I'm so passionate about. And my vision that I have for the company and for what I want to see in the world in our industry is able to be seen by more because of the serve scale Soar our membership. So we are breaking it all down. What does it look like? Is it right for you to add a membership to your revenue stream? So let's go on in and jump in and meet Stu McLaren.
Welcome to the Serve Scale Soar podcast. The podcast dedicated to helping service based entreprenuers scale their online business to 5 6 4 months so they can soar into six figure years. Your host Brandi is a wife mom. And in less than one year created a six figure business. And now she is spilling all her secrets so you can to.
Hello, Serve Scale Soar family.
I am so excited because I have one of my mentors on here today and it's so amazing because Stu actually came into my life exactly one year when this is coming and I had no idea who he was or what he was about. But I knew that he was talking about membership's and I knew that that's something that I kind of wanted to dive into, but didn't know what that looks like, especially with no emails, no social media following. And because of Stu. Now we have this podcast, plus the membership and so much more. So thank you so much for being on here today. And just tell my audience who you are and who you serve.
Well, first of all, let's give you some acknowledgement for what has happened in the last year, which is super exciting. And it's always fun to see how it's evolving for you.
For me, you know, my world is helping business owners add recurring revenue to their business through memberships. And I got into it because I had a service based business, you know, back almost 13 years ago. I had a service based business where I was providing affiliate management for clients. Now, it was a great business, very profitable business. The problem, though, is I was just newly married and my wife and I were wanting to start our young family and I was burning the candle at both ends because I was really busy. So I was up early working with clients because they had promotions and launches that are happening. I was oblate working with clients because everybody had launches of promotions and they were overlapping, which meant I was, you know, burning the candle at both ends. So I came to a point in my business then where I was like, I can't keep doing this if I want to raise a family, like I'm never going to be present for anybody. So that was when I spoke to a mentor of mine who suggested at the time he said, well, it's do. Why don't you teach what it is that you're doing for your clients inside of a membership? And I had never thought of a membership. I didn't even really know much about it. I started exploring it and I was like, OK, yeah, I'm going to do this.
So I went to set up my first membership and it was a mess. It was a gong show. Like the technology wasn't what it is today. I was way over my head and like H.T. Access files and server settings. And I was like, oh, my gosh, is a nightmare. So I was talking to a friend of mine about it and moaning and groaning about it. And he suggested, well, why don't we create our own solution? And I was like, Dude, I am sitting here telling you that I am not technical enough to set this up, let alone create something. And so he said, look, I'm working with a really great developer. And he said, you've got a clear vision of what you want. Let's let's do this. So we did a few months later, we launched what is now known as wishlists member. And a few months after that, we weren't sold as the public. It was October 22nd, 2008. And it took off and it was right product right time. And we ended up serving tens of thousands, like when I sold my shares six years later, we were serving seventy thousand online communities and memberships. And through that, I got to see what people were doing to grow a membership.
Year over year over year. And everybody wasn't doing that. Like everybody wasn't growing year over year. But there was a small group of business owners that were. And so I studied and looked at like, what are they doing differently than everybody else? And it had to come down to a whole bunch of counterintuitive strategies with the way that they structured their content, the way they marketed their membership, the way they retained their members. And so I started paying attention to that. A long story short, people realized that I had unique access to be able to see this kind of stuff. They start hiring me for consulting. And that led to, you know, coaching, which led to workshops, which led to our signature program tribe, where we now help thousands and thousands of people who have established businesses, whether it be a service based business, a product based business knowledge base business, or maybe they just want to lead a community of people who share it, have a shared interest, launch, grow and scale a high profile membership. So it's been an amazing journey of like scratching my own nation, fulfilling a need that I had. And then ultimately there was a lot of other people that had it. And from that learned a lot. And now I get to share it.
I love that. And one thing that I think that my audience doesn't always like put two and two together is most of the big names that we follow started out with service based businesses like you and Amy Porterfield and James Wedmore.
And then from there, they were able to take the information that they learned by doing those services and apply it in either a membership or course. So I know my audience is probably thinking that they don't know enough to either take what they're doing in their services or what they're passionate about and turn it into a membership. So what are your thoughts on that?
Well, look, I think as a service provider, you're in the best possible position. You're getting paid to learn on somebody else's dime. Like, that's how I looked at it, like I was when I was.
Philip Management Service, like I was learning so much about, you know, how successful launches were being deployed, like and I'm behind the scenes of million dollar launches and this was a Brandi I'm kind of aging myself here. But this was like before, you know, video like before even before YouTube was out, like we were doing million dollar plus launches all through old school, like tell a seminar, you know what I mean? And so I remember in that moment, like just feeling so humble and grateful, like I am getting paid to learn and be able to see what works and what doesn't work on somebody else's dime. Like it was the is the greatest thing. And so I think about it like this, like as a service provider, you think of your business as a laboratory where you're able to experiment and see what's working and what's not working. That's tremendously valuable because that saves people time, energy and money. They don't have to go out and and do those experiments and figure that stuff out on their own and it be costly in both in time and money. Instead, they can learn from you who is behind the scenes learning while working with your clients. So, number one, I love that. Number two is what a lot of people don't know, is that I also still provide services like literally two days ago here. I had a client fly in and we did a one day session together and I still do one day consulting days with clients every month. I always reserve one day a month for one on one with clients. And the reason is because it keeps my saw sharp.
You know, I would never just want to not work with clients because the beauty about working with clients is that you have a variety of different situations that you get to again, learn and test and see what's working, what's not working. And so I love that. And so for all the service providers out there, what I would say is like, don't ever let go of your clients. Like, that's the ultimate laboratory. There is so much learning that is happening there and it's on somebody else's dime. And not only it's on somebody else's dime, you're getting paid to learn that stuff like it is the ultimate position to be in. So I think that there's a wealth of learning in terms of like what's working, what's not working. I think that there's a lot of things that you can share with your audience about just best practices because you're doing what they're wanting to do for a whole bunch of people on a whole bunch and a whole bunch of different ways. And there's best practices in terms of processes and systems and and things of that nature that you're learning at a far faster rate than somebody if they were just solely working on on their own. And by the way, this is why we pay to be part of masterminds when we're solo in our business, because we don't have that laboratory. And so we're trying to learn from other people and what they're doing. And as a service provider, you have your own mastermind of an essence with your clients.
And I love that you talked about keeping those clients and doing the VIP days, because I know one thing that's happened since having the membership is you have that reoccurring profit coming in every single month.
You're not scraping to take every single client and you become known as more of an expert at what you do because you just have this membership. So people see you as an expert, which means you get to work with hiring clients. And that's one thing. Now, I only have a handful of clients and they're all seven-figure course creators instead of working with people who are just getting started, which I totally love them too. But it's a different pay level and it's a different experience for you.
Well, Brandi and I'm sure you can validate this, but the beauty about having the recurring revenue is you get to pick the clients now like you're not in a position where you have to take the clients. And I don't know if anybody's ever listening has ever experienced a client, that wouldn't be somebody on the top of your list.
I mean, they drain you, they drain your energy, they drain your time, they drain your resources. And it is like one of the most frustrating experiences. And even more frustrating when you feel like you have to do that because you have to have that money coming in. That's why I love membership, because the membership provides that stability.
And what it does is it gives you and I the ability to pick and choose. And we can say no to people that don't fit our criteria of a perfect client, which creates the space to be able to say yes to the perfect clients that we love working with, which makes what we do so much more fun enjoyable. And it brings that joy back into the business.
Ok. So I love all this. So now we've got over that. But I know the next thing that they're going to say is. But, Brandi, I'm a service provider. I have zero email. Is my social media following a super small. So how am I even supposed to have a membership?
So years ago, I would've said that you're right. You probably got to build your audience. But now it's not true. It's just not true. Like we see this all the time in our tribe community. You don't need tens of thousands or thousands, literally just a few hundred people. Like, for example. Wendy Button. So Wendy Batton doesn't have a massive audience. She had an audience of I think was like three hundred fifty four people. Not tens of thousands. Not even thousands. Three hundred and fifty four people. And these were paint store retailers. So she was working one on one with these paint store retailers to help them grow their retail business. So she had this tiny audience of three hundred fifty four people. Well, long story short, she launched her membership serving this market. And to that three hundred fifty four people, she end up welcoming fifty two members, generating twenty eight hundred dollars a month in recurring revenue in month number one. Now, she's since grown that to over 100 plus people.
But it all started with a tiny islands of 354 or there's Anna sassier. So Anna Sassier is a service provider as well. She helps end fertility practitioners. And again, she was on a one on one basis and she had a tiny audience. Three hundred twenty six people. She launched her membership. Long story short, generated just over five five thousand twenty four dollars in the first 24 hours. And it again has become this membership that provides stability for her. And so what I would say to the person who is saying, you have it, I don't have an audience on her list. All you need is a few hundred people. And the reality of it is, is too, with most service providers. When you're working with clients, typically it's for either a project or for like a season, like a period of time. But more often than not, and you can correct me if I'm wrong on this brandi, but it's there's typically a start and end. Right. At least that's how was you know, for for my clients, I still had a few clients that were on monthly retainer. But for the most part, I was hired for a short period of time with a membership.
You can extend the life of that relationship because like I was just talking to another service provider. His name is Cody and he helps his clients with Facebook ads as an example. And so he would typically get hired for a period of time to run their campaigns for them. And so what he did was he created a membership that extends the life of that relationship, whereby after the project is done, he says to the client, hey, would you like to continuously have insights into what's working with these campaigns and so forth? And all year long. And they said, yeah, of course. And so come join the membership. So he use he position his membership as a back end membership for his clients. So when they were finish the project per say, they would roll right into the membership and they would keep that point of contact. And one of the things that he said was that through the membership, he's ended up getting more valuable clients for his service because it positions his expertise at a higher and higher place. And it's becoming easier and easier for him to find higher and higher quality clients.
Absolutely. And one of the things is we teach how to market and Facebook groups without being slimy. And this is kind of like having a Facebook group that you're marketing in, but you're getting paid to market, isn't there?
And I also think it's a great way for clients who can't afford you or more. D.I. Y'ers, instead of just saying like, sorry, you don't fit my budget. Now, here's something else that you can plug them into, which I think can be really, really powerful as well.
And that's if you've experienced this random bit like that is one of the most frustrating things as a service provider when somebody comes to you and you know that, like you'd love to be able to help them, but like, they just don't have the budget to afford you.
And it sucks to be able to say no to people that, you know, you can serve and help. But this way you can say no. But yes, with no, I can't help on one on one side. But yes, I can still help you over here on the membership. So it definitely, as you said, is the best, the best of both worlds.
Talking about small audiences will link up. Next week's episode will actually have where I'm going over my membership story.
And I had less than 400 people on my email list. And if we added up all the social media channels together, less than a thousand people doesn't take a big audience. I think it just you say, what is it? You just have to get going.
Yeah. You don't have to get it right. You just have to get it going. And the other thing that I would say to Brandi and this is often overlooked.
But I see it because, you know, being behind the scenes and and getting to work with thousands of membership site owners, now a smaller audience is actually an advantage in the beginning. And I know that that's counterintuitive. But hear me on this. Typically, we see time and time again people with smaller audiences will experience much higher conversion rates because there's a more intimate relationship with that audience. They can do things you could do things in your marketing with a smaller audience that just aren't possible at a mass scale. But and because of that, you experience higher conversion rates. And so this is an exciting position to be in, especially in the beginning, because it allows you to create so much momentum, just like what you've done. Like it's amazing to watch what you have, what has happened for you over the last year. And it. As you said, with an audience of less than 400 people.
Absolutely. And so I think that we've now covered like you not feeling like an expert. You also don't have a big audience. But the last question I know they're going to want to know is when is it the right time to actually create a membership course?
Well, that's like asking when is the right time to have kids? Nobody knows. There's never a right time.
You know, I don't know if anybody has kids listening, but oh, my goodness, you'll know you're never fully prepared, you know, to have kids. And it's the same with the membership in the sense that, like, there is no perfect time. Like so, for example, had a conversation earlier in the week where somebody was asking me like, oh, OK. But what platform should I use for the membership? And I could tell in the way that they were asking the question that they had been mulling over this for a long period of time and they had been bouncing back and forth between this platform and that platform. And all this has got those features, all I might need those features. And and they're overthinking the whole platform thing. And they're not doing it. They're not getting going. And as a result of that, they've put it off.
Put it off, put it off, put it off.
And they're not serving anybody. Whereas I contrast it to a tribe or her name's Cheryl. So Cheryl was not technical. She was not somebody that felt comfortable, you know, getting and tinkering around to create the perfect membership side. She wasn't even comfortable using like a out of the box membership platform, like a good job or something like that. And so she's she just ask herself a question. She said, how can I keep this super simple, which is a brilliant question to ask yourself. By the way. And as a result of that, she's like, you know what? I'm just going to deliver the content for the membership via email. I know email. I can do e-mail. So for two years, Brandi, two years. That's how she delivered the content in her membership. People signed up just like they normally would. They landed on a thank you page with instructions on what would happen next. Then the deliverables would be delivered via email every week. And for two years, this is how she did it. And she had over six hundred paying members, keeping it super simple, delivering everything via email. And so I share this with everybody, because at the end of the day, when it comes to getting going, there is never a perfect time.
And chances are you're probably going to overthink it and overengineered it. What's most important is that you get going because a membership is not like a it's not like a book, you know, like it's not like a book where once it goes to publish, you can't change anything, a membership. It's a living, breathing organism. You can change it whenever you want. You can tweak it. You can adapt it. You can switch content out. You can do all kinds of things. And so I want people to realize, like, you have the ultimate flexibility. But what's most important is that you get going because you're going to learn more about how to serve your members at a higher level when you're working with your members. You're going to have stories that you're going to come from that from the results they're getting, which is going to fuel your marketing as you continue to go down the road. And so the most important thing is that you get going versus trying to over plan and over engineer it.
I love that because I always talk about simplicity and action creates clarity. A man, Sisto, everything you just said is like proof to that.
Like, you just have to get going and take that action and just make it what works for you. Simple for me. Job was simple. So we just threw everything in there. Maybe it's an email or maybe it's just a Facebook group, but just getting something out there to your audience.
Yeah. And I think, too, like another great example of this is Nicholas Wilton's.
So Nicholas, he teaches artists fine art, like creating beautiful canvases and he has a course and it's a 12-week week course. And he called me at like week 10 in a bit of a panic because he's like Stu, like I don't know to do. People people are asking like, what's next?
And I know it should be a membership, but I don't have time to create a membership like before the end of the course. Like the course ends in two weeks. And I said, OK. And so we talk through doing a founding member launch. And in that, he hosted a webinar and he cast the vision for what this membership would look like. But he was very upfront with everybody. And he said, look, the membership is not created. If there's enough interest, then we will create it and it'll take a couple of months. But if you join me as a founding member, you'll be locked in at the lowest price possible and you'll be forever grandfathered in at that price for as long as you remain a member. Well, the crazy part is he was upfront and telling them nothing was created yet, but he cast the vision for. People bought into the vision. And of the two hundred twenty roughly people that were in the course, over one hundred and eighty of them signed up, and he generated fifty four hundred dollars a month in month number one, and he hadn't had anything yet. And I share this with people because again, it's another example. He didn't get it right. It wasn't done. It wasn't perfect. He cast the vision for it. He managed expectations. People bought into that. And he was off to the races and had money coming in to be able to afford then to go and create the membership. So. Again, it's just another great example, we don't get it right. You just have to get it going.
And I think that's another thing with your workshop and just listening to your stories, you give so many actionable steps that someone can go and create this with just your workshop.
I heard that story. And so when I launched mine, that's exactly what I told them. There's absolutely nothing in here. But it's coming and I promise it will be. But it's because you gave us the actionable steps where I didn't have to figure this out on my own. It was a plan that was laid out. And I think that's what's so powerful, too, about the program of tribe is that you give us the steps. It's not where we're doing a ton of guesswork. It's just like, follow these steps and you'll have a membership that's successful, which I so appreciate.
Yeah, well, and this is kind of like an inside tip for everybody.
The reality with memberships and I would just say business success in general, is that your success? My success depends on our ability to help our clients get results and to help them make progress. It's not enough just to give them information or give them a product. Now, like what we need to do is we need to help them use that information or use that product and make progress and get results. Because here's the thing. When we do that, people don't ever want to leave a membership. Like I've never in all my decades of helping tens of thousands of membership sites, I've never heard of people canceling because they're making too much progress. Like I've never heard somebody say, OK, I'm out because I'm experiencing too much success like that. That doesn't happen. So as long as you and I double down on helping our people make progress, experience success and thinking through like, how can we make it easier to implement? How can we help them take this concept, this idea, and implement easier and faster? As long as we obsess over helping people make progress, then inevitably people will. And that always comes full circle and helping you generate more business.
I love that. OK. So this was so amazing. But before we end, I want to do some rapid fire with you because my audience loves these questions. Does it have to be the first word that comes to your mind? But just like the first thought. OK, ok. OK. What's your favorite part of your business?
Favorite part of my business is definitely the stories. You know, the stories of our clients progress like no one. I love it because it validates the work that we do.
But to secretly on a personal level, it's a confidence boost, you know. You know, like I don't know if any business owners ever experience those moments of doubt when you're like, oh, my gosh, like, is this the direction I should be going? Is this what I'm doing? Those stories are the things that like you give you the clarity of like, oh, heck, yeah. This is what you should be doing. And. And that's what I live for.
And I love that you said that, because when people asked, like, what I love about still, I'm always like, he's such a good storyteller. Like, if I could just, like, listen him all day and take in that.
And I think that's so magical and it helps us see success and what's possible for us in a different way. So I appreciate your storytelling. Well, thank you for that. OK. So tell me what your favorite software or tool that you couldn't run your business without.
Wow. Well, there's a variety of them, like definitely slack. Our team is in slack. Hundreds and hundreds of messages are back and forth every day and slack. So that's that's one that we use all the time. A new one that I've been using the last six months, which has been a lifesaver, is a tool called Stream Yard. And we use that to broadcast our Facebook lives. And it gives you the ability to do like a live broadcast in multiple locations at the same time. So I could do it on my Facebook page. I could do it in a Facebook group, I could do it on YouTube.
I could do it on LinkedIn all simultaneously. And it's super easy to use. So that's another one that I use on a regular basis. And of course, most recently as a selfish blog. But that's our own tool, which is Sarchie. You know, we built Sarchie to help us internally and to help our customers be able to search inside of all the videos that we create to find the nuggets. The reason why we use it all the time is it's slashed support for us by over 90 percent. So we're normally a question would come into our help desk. Hey, you know, where does to talk about this or hey, do you have any information about that? People go to a page where I've already answered all these questions on video before and they just get brought to the moment in the video where I'm talking about the very thing that they just search for. So that's a little selfish blog, but it is a tool that we use all the time in our business.
We plug it all the time. You probably don't know this, but I'm in the top 10 percent of your Sarchie user. So that's awesome. No.
Everyone, if you want to figure this out, you can go to Serve Scale Soar dot com forward slash podcasts, scroll down to the bottom of the page, search whatever topic you want, and it will pull it up. And that will give you the opportunity to check out Sarchie. And we use it inside the membership as well. That's super cool as a fan of it.
Well, Brandi, you're gonna love it because there's some really cool things coming down the pipeline with that, too, which just gives us the ability, like when we're creating content to to serve our people at a higher and higher level.
So, yeah, lots of fun with searching.
I love it. OK. So I think I already know the answer to this, but what is your favorite conference you've ever been to?
Well, OK. I would side again of tribe live like tribe. Life is my ultimate favorite because we we love to have fun.
Like for me, I'm just a big kid inside. And so we love to have fun. We love to surprise people. And so for me, I love it because I love to mastermind and think about all the all the fun things we're gonna do. But there's a couple other conferences that I've been to last year. I went to one in Brazil, actually, and it was called fire and it was hosted by a company called Hot Smart and Hot. Smart is the largest shopping cart provider in South America. And they just did a fantastic job of really creating an experience as well. And so I really love that because I love experiences not just, you know, great speakers, but I love an experience that, you know, gets wrapped in that. So that was a really fun conference for me as well.
And I love Tribe Live this year. I'm bringing my husband. So we will. Something because it was one of my top favorite conferences. Very nice.
And I was super surprised by how pretty Toronto was. I had no expectations.
And then I show up and it's like we have sailboats and it's a beautiful city for sure and proud of it. That's why I love bringing people to it.
I loved it. OK, so last question. Tell me the best piece of advice you've ever received. Who?
That's a tough one to nail down a one piece. I'm going to give you two, if that's OK. So one we've already talked about, which is a quote that I heard back in 2004 from a gentleman by the name of Mike Lipmann when he said, you don't have to get it right. You just have to get it going. I've never forgotten that. It comes up almost daily in my life. And so that one's a really big one. But another one I heard from my dad when I was 13 years old. And long story short, I had tried to win Athlete of the Year in my high school and I didn't. And I was really bummed out about it. And he came to me and he shared a quote. He said, Stu, like, you can win this, but you've got to believe. And then he shared this quote, and it's from St. Augustine. And the quote said, Faith is to believe in what you do not see. And the reward for that faith is to see what you believe. And so the reason that stuck with me all these years is because I think as business owners, we have a vision of where we want things to go. And we have to have the faith that we will get there. You know, we have to have the faith that we're doing the right things and day in and day out like we're working towards it. And I think a big part of being a business owner is is having that faith in ourselves and what we're doing and our work and how we serve. And the reward for that faith is that we see what we believe, you know. And so that quote has always stuck with me, that faith is to believe in what you do not see. And the reward for that faith is to see what you believe.
That's so good. I love both of those. Sal, thank you so much. But I know you have a really amazing workshop coming up. So can you tell my audience a little bit about that?
Yeah, well, you can see that I get fired up about helping business owners at recurring revenue to their business.
And so once a year, we host a free workshop where we dive deep into this. And part 1 of the workshop, we basically pull back the kimono and show you like all kinds of different types of memberships for different types of businesses, whether it's a product based business, a service based business, a knowledge base business or even just a community based business. We'll show you a variety of different companies, big, small and everything in between that are rolling out memberships. And the reason we do that is because we want you to see the possibility for your business, because I know from working with tens of thousands of business owners for well over a decade now that it doesn't matter what market you're in, there is a way to be able to incorporate recurring revenue into your business. Heck, even Burger King Burger King has their own membership. And so it doesn't matter what type of business, whether you're in the markets of photography or calligraphy or fitness and finance or music, art, health, dog training, business services. It doesn't matter. And so part one is really helping you get clear on what type of membership would be right for your business. Or. This is where we kind of roll up our sleeves and we talk about what do you actually provide in the membership? Because it's counterintuitive to what you think you should provide, because the membership is not just OK, throw a whole bunch of information into a member's area and call it a day. No, that's actually the kiss of death for a membership. You don't want to do that because not only will it overwhelm your people and that's the number one reason people leave, but it will overwhelm you.
And so I'm not here to suggest by any means that we're in the business of memberships to create a content treadmill for ourselves where we're just constantly having to crank out content. No, that doesn't serve your people. It doesn't serve you and it doesn't create a successful membership. So in part two, we talk about what does create a successful membership from a content standpoint and how to structure it. And then in part 3, this is where we zoom up to like the 30000 foot level and we talk about the five areas of a successful membership, starting with the foundation strategy, the content strategy, the marketing strategy, the retention strategy and the growth strategy. We break them all down and we give you the most amazing mind map that breaks each of these sections down. Now, last year we had several people just from that one part of the series launch of membership. I got an Instagram message from a woman this week. Her name is Cynthia, who launched a membership on the back of this free information. She welcome three hundred eighty seven members from that free report that we are sharing and part number three of the series. So this series is jam packed. It's designed to help give you what you need to be able to launch a successful membership. And it's all free. It starts April 23rd, and I hope you come and join us for it.
Absolutely. And we will link that up in the show notes. It is Serve Scale Soar dot com forward slash tribe. And you can go in and register. It is such a good series. I went through it last year.
There's no like extra fluff. It's just the me that you need. And I was such a big fan. So thank you, Sue Ellen. Work in my audience. Go learn more about you.
I'm on social. That's probably the best place to go. You know, find me on Instagram.@,@ Stu McLaren.
Or I can go to Sam on Facebook as well. Those are probably the two best places you'll see me with my kids. You'll see me sharing all kinds of membership tips that you get the best of both worlds.
And my audience will love it because you are such a family man. Your kids are always in your stories. And I so appreciate that.
Now we work with them the other day. I was just going to give you the view. The table back there is like all messy because we the kids have their own membership. It's a it's a book club. So we're getting ready to send all the books out for, you know, for the next subscription for it.
But the kids are involved in the business of writing different ways. But yeah, come find me on social.
Perfect. Thank you so much. All right. Thanks, Brandi, y'all.
That was such a freaking good episode. Stew brought it for us. He answered all the questions that we could possibly have about starting a membership. But here's what I know is that you probably have a few more questions. And what I want you to do is send them to me in IDM. And I want to answer the questions for you. Tell me about your situation. Does it even make sense for you to add re-occurring profit if you're like just like I don't know if I want to create a cause or a membership or something. Send me IDM or better yet, send me a DM and head to Serve Scale Soar dot com forward slash tribe and check out the free workshop. This workshop is so jam packed with information. I am not someone who usually goes through a full like video workshop. There are multiple days in this one. Blew my mind. I went through it and Stu just brings the heat. He brings the information. There's no flights here. You're actually getting tangible information, which I know is one thing I love about this podcast. So you will. Stu. So go to serve scale Soar dot com forward slash tribe register and then send me a DM and let me know. Any questions you have about starting a membership yourself ínto next week? Go out, serve your clients, your business and soar into the six figure year you deserve.
Thanks again for tuning in to the Serve Scale Soar podcast with your host Brandi. If you loved our podcast, please be sure to leave a comment or review and be sure to tune in next time.
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Brandi Mowles is the host of the Serve Scale Soar podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.