How do you define success? Are you holding yourself to your own definition, or are you trying to conform to someone else’s?
Today I’m joined by one of the members within the Serve Scale Soar membership, Priscilla Greene, who is sharing her journey to finding her own definition of success.
Priscilla Greene is a wife, a mom of three, and owner of Freedom to Focus Business Support. She provides executive assistance services to six and seven-figure women business owners.
We’re talking all about confidence and how it plays into your business, why the relationships that we build matter, why being yourself is more important than anything, and the reasons defining success on your own terms and not someone else’s is the biggest gift you can give yourself.
- Sometimes you’re ready before you think you are
- How Priscilla quadrupled her yearly income
- Why confidence doesn’t necessarily grow with income
- How you define success is individual and specific to you
- The importance of being able to say no
- How being yourself will attract the clients you want to work with
- Why discovery calls that don’t end with a win aren’t the end of the world
This was a great conversation and it went in such a different direction than I was expecting. Priscilla has some really great wisdom to share, so I’m grateful that she took the time to share it with us today.
Don’t forget to reach out to Priscilla and tell her your biggest takeaways. I always love having members of my Serve Scale Soar community on the show and I know she’d love to hear from you!
Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team
Brandi Mowles: Serve Scale Soar, this week, I'm chatting with Priscilla Greene, and she is stinking amazing, and this conversation went in a way that I did not think it was going to go. Usually when we have our students on, we talk about their journey, we talk about their income in this conversation went in a completely different direction. And I can not wait for you to tune in. So let's jump on in.
Welcome to the Serve Scale Soar podcast, the podcast dedicated to helping service-based entrepreneurs scale their online business to five figure months so they can soar into six figure years. Your host, Brandi, is a wife, mom and in less than one year created a six figure business and now she is spilling all her secrets. So you can to.
Brandi Mowles: Hey, hey, hey, Serve Scale Soar family, I'm so excited because we have a very special guest, Priscilla today and I'm just so excited because Priscilla is a member of Serve Scale Soar and I just love chatting with her so much. And so go on and introduce yourself and tell us who you are as a person first and then a little bit about your business.
Priscilla Greene: Yeah. Thank you for having me. My name is Priscilla Green. I am a wife, a mom of three and a business owner. I live near Pittsburgh, Pennsylvania, and my business is freedom to focus business support. So I provide executive assistance services to six and seven figure women business owners.
Brandi Mowles: I love that. And so tell us a little bit about how you got, first of all, to backtrack. Let's talk about family for a second. So you you are a mom. So how old are your kids? Because everyone is everyone always says, Brandi, why don't you ask them their kids ages? So I'm asking, how old are your kids?
Priscilla Greene: Yeah. So my daughter is the oldest. She is twenty. And then I have a 19 year old son and a 13 year old son.
Brandi Mowles: Fun. And so this is so relatable because so many people here that, like, I have a two year old and they're like, but we have big kids. And so I love featuring moms at all different stages with kids. And so I love that. OK, so now jumping into business, how long have you been working in the online space?
Priscilla Greene: So I've been working online for just over three years. I started part time kind of starting on the side. It was this side hustle while I was still working full time in a nine to five job.
Brandi Mowles: Ok, so first off, what was your nine to five job before online?
Priscilla Greene: I was a personal assistant to a business man and so it kind of just got me started with what I'm doing online.
Brandi Mowles: I love that. So how did you find out about this whole virtual assistant online world?
Priscilla Greene: Yeah, so being a personal assistant, I was doing all the jobs, scheduling appointments, keeping track of his businesses and doing social media, all sorts of stuff. And it was honestly through Facebook that I started hearing the phrase virtual assistant and I was curious like, what the heck is a virtual assistant? So I started looking into it and saw a lot of post and realized that that's actually what I was doing. I was just doing it in person. And so I decided that it was something that I could do on the side just to make some extra money, honestly, at the time. But I knew that I only wanted to work with women. And so I reached out to a friend that was part of a local networking group, and she was saying that the facilitator was looking for a online assistant. And so she said, Do you want me to let her know that you are doing this? And I wasn't even ready yet. But I was like, sure, why not? So it worked out that that's how we got started.
Brandi Mowles: I love that, because sometimes things just fall in our lap at a time that maybe we feel like we're not ready, but we absolutely are ready for it. We just need them to fall in our lap. And that doesn't always happen. But when it does, why not just say yes, like and go for it? And I love that you did that. OK, so that was three years ago that you started that. So where did your business come since then?
Priscilla Greene: So, yeah, I was just doing it very part time. And I mean, like you said, I wasn't even really ready for it, but it fell into my lap. I had no idea about packages or rates or anything like that. So I just kind of got started. And then I decided that I really wanted to do this, that, you know, for years I had wanted to be a stay at home mom or work from home mom, rather. And so starting to do this, I figured I could very, very realistically build this business and really create this business that allows me to stay home with the kids and make the money that I was looking to make. And I honestly started getting more clients through referrals. I was not posting anything on social media. I wasn't sending out any emails. And so all of my clients came to me by referral and my boss ended up having to reduce my hours. And that was really what catapulted me to say, you know what, this is it. I'm going full time. And I was able to get a few more clients and I was already matching my income. I was making through my job. And so that's when I decided to put in my notice and I gave my boss two months notice. But by the time I was finished, I was ready. I was ready to go full time.
Brandi Mowles: So I love that. And so how long has it been since you went full time?
Priscilla Greene: It was April of twenty, nineteen.
Brandi Mowles: OK, so you're in a year now. And so what has that been like? And that's been your primary source of income. Not having that 9:00 to 5:00.
Priscilla Greene: Yeah, so I'm able to create my workday and my schedule, how I want to and income wise, I am at this point already tripled my yearly income that I was making with my nine to five job. And so I'm on pace to finish the year out, quadrupling my yearly income.
Brandi Mowles: That's incredible. That's so awesome. Especially since we're in such a weird year as we're recording this like I like to call it a weird year. For some people, it's been an amazing year. For other, they haven't been as fortunate. So I just like to call it a weird one. And so during this time, you're having this amazing growth and your business is growing. And so what are some things that have really helped you this year just propel you forward?
Priscilla Greene: Yeah, I feel like I have been doing a lot of learning and just kind of really absorbing what a lot of people in the industry have been doing have been contributing to the online space so that I could learn more about different services, that I could provide different ways to really scale my business and also to increase my package pricing and really match the value of the service that I'm providing to the package price that it is worth.
Brandi Mowles: I love that. And what do you think out of all the learning that you have been doing this past year, has been like the one thing that you can say? This is definitely the one thing that my business needed.
Priscilla Greene: Honestly, it was confidence. You know, I had for a long time just been saying, you know, this is something that I'm doing on the side. This is, you know, this I have this little business. And so it actually hit me. It was probably last year somebody that I had known for a while came up to me and was like, oh, how are you doing? Are you still doing that little side thing? And inside, I wanted to be like, no, this is my business. This is legit. What I'm doing is my business and I'm successful and I'm providing this great service. But I didn't really have the confidence to do that. So I was just like, oh, yeah, yeah, it's going well. My confidence came and then it honestly just really helped me grow. I wasn't shy anymore about saying that this is my business and this is what I do.
Brandi Mowles: What do you think was the thing or the moment that really like you were like, OK, this is where the confidence has come from because that probably didn't come overnight. It's been something. And so where do you think that new confidence came from?
Priscilla Greene: For me, I think it was I started having people reaching out to me. They were noticing what I was doing. And so they were reaching out to me and saying, you know, what are you doing? How can I get started? Can you give me advice? And so I was started, like coming from a place of being an expert in my field and people were coming to me for advice. And that was really a confidence boosting for me, just that they would seek out my advice and my expertize to do what I'm doing.
Brandi Mowles: I love that. And so I know everyone's going to ask, does that mean you're posting on social all the time? Like, how are these people finding out about you?
Priscilla Greene: Yeah, some people are in person. Some people are people that I've known for a while and they kind of just have been hearing about what I'm doing. But I'm actually not super consistent on social media. Every once in a while I do post something. I was trying to set up the whole content calendar and I was had my theme days and everything, but I honestly didn't stick to it. But what I was posting, I feel like what I was posting, even though it wasn't consistent, was valuable and it was showing what I was doing and I was having fun with it. And so I think people saw that and were able to reach out to me after seeing that.
Brandi Mowles: I love that because anyone who is a follower of the podcasts knows that I do not or if you're in any of my program, I did not think planning out a social media calendar is like the best use of our time as service providers. I don't have very rarely post on social media, and so I love you. Do it when it's fun for you and I think that's important. That goes back to doing the things that light us up. And I love that you're doing that and only posting when it feels right to you. So I want to backtrack really quick to this moment where you said someone to ask, are you still doing that little side hustle thing? And I think that these moments are so important because I remember Austin and I were looking at coworking spaces for me to move into an office and the man at the front, he showed us and everything. And we were talking about pricing.
Brandi Mowles: And he was like, we love to help little startups like yours and and license for it. So this is when we went to look. It was. After May, when we had just come off a two hundred fifty thousand dollars a month and I was like, clearly we did not get an office there. But I think that these moments are so important because he made those he made that comment because he said he had checked out my website. And once again, we know that I'm not like you need a great website. Mindset's coming soon and January twenty twenty one. It's been like that for five months now. So it's like, man, those moments are so pivotal because they can just change something so quickly is how others perceive us. But how others perceive that doesn't mean that's actually what's true. And I think that that's the important thing is your business wasn't a little side hustle at that moment, even if that's how she saw it. My business, it was not just a tiny little startup because he saw my website and made those assumptions. So sometimes I think it's so great that when we hear that, we make sure we filter those comments because sometimes we can let those little comments get into our head and be something that it's not. And so I love that you had that similar story and you were able to move past that because there are times when we hear that kind of stuff and it just puts us in a different energy, a different mood. And that's just it's really harmful when other people see us, not the way that we actually are.
Priscilla Greene: And I think actually, you know, the old me before I had the confidence that really would have stuck with me and I probably would have been like, OK, like I'm not legit. And that was actually even at that time, that was before I was hitting my income level that I'm at now. I mean, I was maybe at half where I am now, so, yeah, it could have broken me. But I was already at a point that it didn't.
Brandi Mowles: And I love that because the income level doesn't dictate your success, like your success is dictated by your definition of success. And I talk about this a lot because in comparison to Mac, yeah, mine is a little startup, you know, but in my head, what we have is not a little startup. And if you're making a thousand dollars a month and you feel confident and you are hitting your success and that's what it looks like for you, then it's not some just a thousand dollars. It's your success and own that and love that. You said you had half of what you are then and you still felt that confidence, confidence doesn't grow with your income level. It happens with inside of you. And so if we're waiting for our income to get there in, the confidence will come when you hit that goal, it will still not be there. That number does not define your confidence.
Priscilla Greene: Not at all. And I do remember hitting my first one thousand dollars a month. I mean, I was jumping out of my chair excited. I was so thrilled to reach that thousand dollar mark a month. So, yeah, the income amount doesn't always match the confidence level.
Brandi Mowles: And I think that's why it's really important for us to define our own version of success. So that's going to lead me to my next question. And what is your definition of success for you?
Priscilla Greene: Oh, that's actually good. Yeah, I'm like
Brandi Mowles: I didn't tell you I was going to ask you this.
Priscilla Greene: Yeah. I think success for me is it's not attached to a number. It is really feeling my power, feeling that I am doing something that I love, that I enjoy and I'm serving others.
Priscilla Greene: And that's a huge part of my business. And who I am is serving others and really helping others along the way. Then I feel like I am doing that and I have been doing that. So I feel like I have been successful in my business.
Brandi Mowles: I love that. That is beautiful. And I just love your definition of success so much. And I think it's good when they're not tied to numbers on my success is not tied to a number. It's I said it in a few episodes ago, I believe. And by you, I mean it could be like twenty episodes, but I'm not really sure. But I talked about defining success. Looks like how many moments can I create with my family and how many lives can I help impact so they can create more moments with their family. And so I think it's always better when success isn't defined by a number, but that doesn't mean you can't put a number as part of the way to that success, because, I mean, everyone knows we're talking million. And so that is definitely a number that's there. But that's a goal. That's not my definition of success. And I think that's the important thing to differentiate between those two.
Priscilla Greene: Yeah, I actually definitely feel the same. Success and goals are very different.
Brandi Mowles: Yeah. And a lot of times people say, like also successful when I hit 10K. And the truth is when you hit that 10k, you will not fail. Successful. Successful doesn't come. That feeling will never be a number. It's got to be something deeper than that because that number won't get you up in the morning. It's what's tied to that number that will. That's I love this conversation. This is not typically how things go in the conversation.
Priscilla Greene: I know.
Brandi Mowles: Ok, so tell me about some tell me about the one hurdle that you feel like you've had in your business that you've had to overcome the biggest hurdle.
Priscilla Greene: Honestly, I think I am such a people pleaser. And so a huge hurdle for me has been to be able to say, no, I have been in the place where I am trying to take on everyone and everything and do all the things for everybody all at once. And I've had to take a step back and really realize that I can't do all the things for everybody. And so I've had to say no. And that was really difficult for me. And that's probably not something that people would think is a huge hurdle. But it has been for me, because I'm such a yes person.
Brandi Mowles: No, I think there's other people that are listening right now and they totally know that that is a hurdle. And I think sometimes we jump to assumptions that, like, it's easy to say no or things like that, but we've always been taught to say yes to things. And I do think there is a time where we should be saying yes when it's uncomfortable. There's also a time to say no, and especially when we're talking about boundaries with clients or boundaries with our family and things like that. So I love that you've recognized that and you're working on that because that you and for all of us, people who can say no very quickly and we just don't understand why you can't just say no, I get it. It's difficult. Yeah. And now my husband has a hard time saying no.
Priscilla Greene: I was just going to say, yeah, my husband is always like, why do you say yes to everything? Just tell them no, you can't do everything. And I was like, why not? Well, because it's overwhelming.
Brandi Mowles: I well, in the funny thing is, like I can tell other people know very easily, but it's like me when I'm working on a project, I'm like, oh, I could do that, that and that when that's the stuff I should be saying no to. So I'm like selective in my nose. OK, I love that. So tell me, what has been some of your biggest wins? What have you celebrated?
Priscilla Greene: I have celebrated reaching income goals. I have celebrated attaining certain clients that I honestly never dreamed that I would be able to attain and build relationships with and really create that great working relationship with them.
Brandi Mowles: I love that. And now I know everyone's going to ask, what did you do to get these clients that you didn't think you were going to get to like you never thought you would get?
Priscilla Greene: I was myself. I was not trying to be on those discovery calls. It's nerve wracking for me. I get so nervous and I'm like, OK, I have to make sure I say all the right things and I really need to knock their socks off and really impress them. But it's the discovery calls where I was absolutely just myself and went into it like, OK, if I don't land this, it's OK, it's OK. And I was calm and just genuine and authentic and relaxed. And they were like, we love you.
Brandi Mowles: It's funny how that works. And so there's an energy that you give off when you go into a discovery knowing like if I don't get this client, it's not the end of the world compared to, oh, my gosh, if I don't get this client, it is the end of the world and there's a different energy you put up. And so now I personally want to know, how long are your discovery calls?
Priscilla Greene: Oh, man, my shortest discovery call I, I did do one in twenty minutes. So that one that was the one and only one mine have gone on. Oh my goodness. I am not great at keeping it to a nice short time frame. So they're usually like thirty minutes, thirty sometimes forty minutes. But I feel like I'm like engaging with them. We're having a conversation, we're getting to know each other.
Brandi Mowles: So there is this module in Serve Scale Soar. I've, I've done that module. This is so awesome. Stephanie, the podcast manager who is listening to this right now, she's probably like, I'm right there with you. So like no matter how many times very need to go outside my door, I'm right there with you. Yeah. So I love that. So when you had the twenty minute discovery, did you lie in the client?
Priscilla Greene: I did.
Brandi Mowles: Yeah. See how about this.
Priscilla Greene: Crazy, crazy. All that works.
Brandi Mowles: This is amazing. OK, so we have this was so good. Before we jump into Rapid Fire, do you have any final thoughts or anything you'd like to share.
Priscilla Greene: Well, one, when you're talking to potential clients, be yourself. And I just love other people to really find that confidence and, you know, claim their power and be themselves and really find what lights them up inside.
Brandi Mowles: I love that. I love that. OK, so let's jump into some rapid fire. It's not the first words. It comes to your mind, it's just like the first thing. So what do you love most about your business?
Priscilla Greene: Oh, definitely building relationships with the women that I work with. Some of them, most of them have become friends that I know that I could call and have a conversation with. So I love building relationships.
Brandi Mowles: I love that. I always say relationships over revenue. I love it. OK, so tell me, what is your favorite book you've ever read?
Priscilla Greene: Oh, I'm not a huge reader.
Brandi Mowles: Or listen to or your favorite podcast.
Priscilla Greene: Yeah, well, obviously my favorite podcast is a Serve Scale Soar podcast.
Brandi Mowles: Dang, I didn't tell her to say that.
Priscilla Greene: Yeah, I don't read a lot, but it's usually business-related books. So I have a whole little library that I'm building of business books, but I haven't actually started them yet.
Brandi Mowles: I was about to say you don't have you actually read them? They're writing them. They're there. There's a collection. OK, so I will suggest another book for your collection. Oh, I think you're already looking for it and you can't get it on Amazon. Right. It is for all of our executive assistants that are listening, the world class. I think it's Your World-Class Assistant. I think that's what it's called. Yeah. It's by Michael Hyatt. It's such a good book for executive assistants, I think. And for even those who aren't executive assistants. It opened my eyes to what exactly executive assistant can be. And I think it also doesn't mean that you need to do all the things, but it's a much more robust role than I ever imagined it could be. And so it was very good. And he talks. He's already done all the research, like what your pain points are that your ideal clients are, like, struggling with. So if you're in that role, if you're a integrator executive assistant, any admin type role, I highly recommend that. But so add that one.
Priscilla Greene: When we jump off, I'm going to go look that up.
Brandi Mowles: And he gives you a lot of, like, templates and stuff that would be really useful, like for executive assistants and resource. So yeah.
Priscilla Greene: Adding that to the library.
Brandi Mowles: Yeah. OK, so tell me, what's your favorite tool that you can't run your business without?
Priscilla Greene: Dubsado. And I use it for everything, my workflows, everything.
Brandi Mowles: I love it. And then what is the best piece of business advice you've ever received?
Priscilla Greene: Again, it would be yourself. You know, somebody had told me that I am the face of my business. I am the person behind my business. And part of why people hire me is because of who I am and what I have to offer personally, not just professionally.
Brandi Mowles: I love that. I love that. And then one final question that I never let you know that I'm going to ask, but it feels a little odd. But, you know, it's coming. What is your favorite part of Serve Scale Soar?
Priscilla Greene: It's the community for sure. I mean, really, it is. It is building those friendships and some of the people we have conversations and messenger and some of them, you know, we have really become friends. And when they are posting when people post their wins in the group, I have had I have teared up when other women and guys are posting their wins, like I genuinely feel a connection to the members and really are celebrating with them. So I love those connections that we make in the group.
Brandi Mowles: I love that. I love Wins Wednesday, I read through every single one of them and it made me so happy. Last week I went in there and it was like, I swear I only like two hours after the post had been posted and I looked I was like ninety six comments to someone comment on like last week's and it bumped it up. There was like this was posted two hours ago.
Priscilla Greene: I noticed the same thing, I noticed the same thing. I was like, how long ago was this posted. It's only been two hours. That's a lot of wins. That's a lot of amazingness.
Brandi Mowles: And it's a lot of other people cheering each other on it. I think that's where the magic is and how I love that so much. Well, Priscilla, this has been so amazing. I love chatting with you. This conversation went in a completely different way than they normally go, and I'm so happily pleased by that. So tell my, listeners, can they connect with you and just thank you or just see what you're up to?
Priscilla Greene: Yeah. So I am on Facebook. My business page is Freedom to Focus and my website is FreedomtoFocusbiz.com.
Brandi Mowles: We'll make sure everyone reaches out and says thank you and tells you their biggest takeaway. So thanks so much for being part of the show.
Priscilla Greene: Oh my gosh. Thank you.
Brandi Mowles: Y'all. How good was that? Priscilla talked to all about competence and how that plays into your business. The relationships that we build matter and being yourself is more important than anything in defining success on your own terms and not looking side to side and following other people's journeys is the biggest gift you can give yourself. Come up with your decision of what success looks like and run toward. That because that's truly the only thing that matters, so if you would love to meet Priscilla and other people like her, join me in my free training, how to scout a consistent ten thousand dollars a month and see exactly what Serve Scale Soar is all about. You can head to ServeScaleSoar.com/free and check it out today until next week. You all go out and serve your clients, scale your business and soar to that six-figure year you deserve.
Thanks again for tuning in to the Serve Scale Soar podcast with your host, Brandi. If you loved our podcast, please be sure to leave a comment or review and be sure to tune in next time.
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Brandi Mowles is the host of the Serve Scale Soar podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.