Are you ready to make more money, more impact and elevate your services?
In today’s episode, I am showing you how to use the clients that you already have to elevate your services, still get paid and get amazing testimonials even when you don’t have any experience.
From how to offer your new services to why you shouldn’t be afraid of putting yourself out there, this episode gives you the next steps that you need to take your business to the next level!
- How you can use the clients you already have in order to elevate your services
- An overview of how to pitch yourself and your new services
- Why you should be upfront with your clients that you’re in the learning phase
- The benefit of under-promising and over-delivering
- How to define potential new services
- Why you can’t be afraid of your clients saying no to your offer
Remember, sometimes we just need to put ourselves out there in order to get started.
This is one of the best things you can do for your business because it allows you to take on less clients and have more freedom.
Don’t forget about my FREE 3-Part Online LIVE Training where you’ll learn how you can confidently start and grow your ads business (no experience required) even during times of uncertainty. Visit www.confidentadmanager.com!
Also, I would LOVE it if you would leave me a review on Apple Podcasts this week!
[00:00:00] Are you ready to make more money, more impact and elevate your services by you're like, who the heck is going to hire me for a new service when I have no experience in this field? Well, here's the deal. In today's episode, I'm going to show you how to use the clients that you already have to elevate your services, still get paid and get amazing testimonials without that awkward. This is my first time feel. So if you're like, yes, Brini, please, then let's jump on in.
[00:00:35] Welcome to the Serve Scale Soar podcast, the podcast dedicated to helping service-based entrepreneurs scale their online business to five figure months so they can soar into six figure years, your host, Brandee, is a wife, mom and in less than one year created a six figure business. And now she is spilling all her secrets. So you can to.
[00:01:02] Before we get started on today's episode, we have my free training that only happens only like every seven to one time of year situation going on. And that's the free training, three steps to consistently close high quality Facebook and Instagram ad clients, even if you don't have any experience and even during times of uncertainty. So here's what I know, is that if you are ready to elevate your services and on Facebook and Instagram and clients first, you're going to want to listen to this episode. And then two, you're going to want to head to confident ad manager Dotcom to register for my free live training. It's starting today and going on for the next 10 days. So go in and head to confident and manage your dotcom, get registered and I'll see you on the free training. But now let's jump into this week's episode and we need to spotlight one of our listeners and reviewer. So, Christine, Amam give us five stars and said love this podcast. Every episode is full of value and tactical advice for entrepreneurs who are ready to take their business to the next level. Thank you, Brandi. Thank you, Christina. Mom. And here's what I know is this episode is all about taking your business to the next level by elevating your services to offer premium services and use your clients that you already have to get raving testimonials and still get paid. So if you're raising your hand like, yes, please, then let's jump on in to this episode. So in this episode, I really want to chat about how you can elevate your services without that awkward feeling of, oh, my gosh, I'm going to have to promote myself to all people.
[00:02:41] I don't have experience. What if they ask me how many clients I've worked with, blah, blah, blah, blah, blah, all these things that go on in our head and I've been there. I get it. And I want to tell you a story about how I got started with funnels. You all thought I was going to say ads, but I'm saying funnels. So when I and I actually got into funnels before Facebook ads, which is crazy because this isn't part of the story that I talk about a lot. And so I started working and funnels in October. And so part of being Pinterest, there's also a funnel element. And I was doing promoted pens. So I really got into the funnel side and I was doing a lot of Googling, a lot of you tubing, a lot of reading to figure out how funnels worked, why I had this amazing client and she was a food blogger and I've been doing her Pinterest and some other social media for a few months and we really connected. We have that know, like and trust already built. While she was going to do an e-book launch, this was her first e-book launch for Paty book, and she was really excited. So I knew that she was going to do this and I knew she was putting her feelers out to ask people to build her funnel. And so I asked questions. I said, have you found someone and all of these things? And she had looked and they were charging a lot of money. They were in charge here a lot.
[00:03:54] So I went to her and said, hey, you know, that I've been learning funds or you may not have known, but I'm telling you now, I've never built a funnel for someone's e-book launch, but I've been doing some research. Here's all the amazing funnels that I've found that are doing really well. And I feel like if we use this formula, this layout, we could really do a great job with yours. And so I know you have a copywriter that's going to be doing the copy, but I would love to put my hat in the ring and offer to build your funnel or do all the tech, the design. You just present me with the copy and we'll do this together. This will be my first one on building, but I'm so confident that I can do this and I'm going to give you an amazing deal. And so I went to her and she said, OK, write me up a proposal. I wrote up the proposal for twelve hundred dollars. It was twelve hundred and fifteen hundred dollars. And I presented it to her and she said, yes, let's do this. And y'all it was such a learning lesson like holy bananas one to build this type of funnel, I should have been charging like four thousand, not twelve hundred. But the thing is I got so much learning experience. I also learned things like what you need in your contract, like I will do X amount of edits and how many extra cells down downspouts.
[00:05:14] Like all of that was such a learning lesson for me. But the point is, I got in there and I built the damn thing and got paid to learn a new skill. And I got an amazing testimonial afterwards. But it was easier to do that because I already had a client that had that no leg and trust with me. I gave them an incredible offer and I learned along the way. So here's how you can use and identify how you can use the client you already have in order to elevate your services. The first step is really to identify or, yes, identify any pain points or holes that your clients have in their business. So if you are a Pinterest manager, maybe you see that they could be running promotor pins, maybe if you're a social media. You could see where they could be using Facebook ads and Instagram ads to really expand their reach. Maybe if you're an ad man or some way and you want to move up to OBM, maybe you can identify like here's how we could get you more of the business and me managing a team instead of you. So we want to look for those pain points that they're having or the holes in their business and we want to identify those. Then we want to see where are the gaps that we can fill that we really feel like this is something I would want to learn.
[00:06:33] So with maybe you have someone who is on Instagram all the time. They've talked about they wanted to start a podcast, but they never get around to it. And you're like, I really want to become a podcast manager. Like this is where my heart is. Maybe you go to him and say, like, I know you've been talking about a podcast and I'm actually learning podcast production. And I think this would be a great time for you to launch and I'll help you through the whole launch at a super special rate. And so you're seeing the whole as you're seeing their desires and you're filling in that gap with things that you want to do. And so the third step is what that you have to make the ask. You have to actually ask. You have to put your hat in the ring like you have to get in there and make the big scary ask. And I think this is the part that we all, like, skip over is we want something, but we're too afraid to ask for it. But the worst thing that can happen is they say no and then you're right back where you were, no harm or foul. The best thing that can happen is they're like, absolutely. And here's all my friends. We have to weigh what is the worst and what's the best thing that can happen. And usually the worst thing is we're just back where we started, and that's not the worst thing that there could be.
[00:07:43] So you have to make the ask and then you're going to present them with a discounted price. So you're very upfront with them. I'm learning this. Here's how I'm learning. I think this would be beneficial for you for X, Y and Z reasons. And because I am just getting started and because I want to see your business be successful for this month or the next two months, I'm going to offer it to you at this rate and normally it's going to be at this rate. So in the case of my funnel is it was twelve hundred fifteen hundred. I can't remember now. But then the very next one I did was twenty five hundred and it was way less. Way more. So see how I positioned it is like this is the cheapest it's ever going to be. And then when I offered next time it's going to be this price. But I believe in you. I love your business. We already know and like and trust each other. And I would love to offer you the service first and really show them that you're confident that you can get them results without overpromising. Like, that's the thing. We can't overpromise. We always under promise and over deliver. And so when you identify their pain points, when you can see the gaps that you can feel, you make the ask and you present your offer.
[00:08:54] You're using the client you already have in order to elevate your services and your bridging this gap between the know, like and trust factor. Because that's the hardest part is service providers is usually on a 15 minute discovery call. We have to create this no like a trust factor and cross our fingers and hope that they're not like, well, how many clients have you done this for when you're first getting started? And so with the client, you're coming in super open, honest, and they already know I can trust you. You've been working with them. You've been providing service. They love you. And so it's a win win for both. They're getting a like itch that they've been wanting to scratch, scratch and then are a scratch, you know what I'm saying? And then you're also getting to get paid to learn your new skill and get a testimonial. And so using the client you already have is one of the most effective ways to elevate your services, because it's like the low hanging fruit. And so if you are sitting here, I want you to write down these things, the clients that you love, what are the holes that they have? What are the gaps in their business? And here's the thing. Just because they have a hole, just because they have a gap does not mean you have to be the one that feels that hole or gap.
[00:10:06] It just means you're identifying what they are. And then once you identify their pain points, the holes, the gaps that they already have, you're going to circle the ones that you can feel that are the ones that you want to learn a new skill or that you want to elevate your services. So it may not be learning a new skill. It may be that you're already doing admin stuff, but you want to step into the OBM role. That's not necessarily learning a new skill, but it's positioning yourself as a higher paid contractor and also elevating your services so it doesn't necessarily have to be a new skill. It could be just elevating your services. Then you're going to make the ask and you're going to present them with your offer with a discounted rate. And so that is how you use your clients to elevate your services and stepping outside of your comfort zone, but still staying safe in your comfort zone. And here's what I want. You know, not all your clients are going to take you up on your offer, and that's OK. You actually may not have any clients that take you up on this offer, but the point is that once you do this, you've taken the first step and that's always the hardest and that's presenting your new offer to the world. And so whenever we elevate our services, it is so stunning and scary because we're afraid that they're going to say no.
[00:11:18] And I did this with Facebook ads as well. I was doing so. I did it with funnels and then I did it with Facebook ads. I got two clients at the exact same time. One, we had never worked together before and it was just using marketing minutes. The second one was that my client was I was doing social media for a fact company, so heating and air conditioning. And I knew that they were doing Google ads. And so I presented with an offer and I was like, you know, at this time they were paying me a thousand dollars a month to do social media for them. And then I presented to them, I would love to run ads for your company and I would love to sit down with you and show you what that looks like. And we'll start out at seven hundred and fifty dollars a month. And so when we did that, I sit down, presented it and everything, and he said, let's do a 60 day test run of this. I set up two completely separate contracts. We still had our organic social media and then we had our ads once and I ran his ads for a year and a half. Y'all and so and the price did increase. And so here's what I want to tell you, is that some of your clients will say no. And that's OK. You may have all your clients say yes, and that's amazing.
[00:12:32] But sometimes we just need to put ourselves out there in order to get started when we elevate our services. So even if they say no, that just means that you took the first step and started offering your new services to the world. And sometimes that's just the hardest part. But my friend, elevating your services is one of the best things you can do for your business so you can make more spend less time in the business and take on less clients, which means more freedom. So I would encourage you to elevate your services today, start today, find those holes, find those gaps and see where you can fill them in, make the ask and make the offer with a discount. And so I hope this was incredibly helpful to you. And if you were someone sitting there that has been wanting to learn Facebook and Instagram ads, then head over to confident ad manager dot com and join me for my free training, where I'm going to show you exactly how to land clients without any experience and still get paid without working for free as a Facebook and Instagram ad manager. And so you all head to confident ad manager dot com to register for that free training going on right now. And until next week, y'all go out, serve your client, scale your business and soar into the six figure year you deserve.
[00:13:45] Thanks again for tuning in to the Serve Scale Soar podcast with your host, Brandee, if you loved our podcast. Please be sure to leave a comment or review and be sure to tune in next time.
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Brandi Mowles is the host of the Serve Scale Soar podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.