Have you figured out how to use Clubhouse to land clients yet?
You all know that I am not a social media guru, so Akilah A Thompkins-Robinson is joining me in this episode to talk all about how to use Clubhouse effectively to land clients.
Akilah A Thompkins-Robinson is an SEO strategist, author, speaker, and Tech founder who has worked in IT for 15 years. For the last 5 years, Akilah has been helping online businesses stand out and get found online using SEO and search marketing strategies.
Founder of GirlGetVisible.com and the Girl Get Visible Podcast, Akilah works to help female entrepreneurs learn SEO and utilize visibility to grow their business. Akilah is the author of My SEO Workbook and the creator of My SEO Writer Saas software.
Akilah tours the country speaking about the importance of using your voice to become visible in your business and women embracing tech opportunities. She believes everyone should be someone’s #1 in the search engine.
Akilah is also a loving and devoted Wife, Mother, and member of Zeta Phi Beta Sorority, Inc.
I actually met Akilah on Clubhouse, so trust me when I say that she knows what she is doing on the app!
- What Clubhouse is
- Why Clubhouse is good for service providers
- How to make a big impact on Clubhouse
- What you need to do to add value without being spammy
- Tips on how you should read the room
- The Do’s and Don’ts of reaching out to people
- How to have CTAs and funnels on Clubhouse
Akilah provided an amazing amount of information and value in this episode, so I am so thankful that she joined me and shared her knowledge with us. Be sure to check out all of her resources and connect with her for additional help getting visible on Clubhouse!
Inside of my Serve Scale Soar membership, we have resources like how to craft a Clubhouse bio, how to set up your bio for success, how to create rooms and more. If you want more information on that, go to servescalesoar.com/free to find out what you need to do to join!
Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team
Brandi Mowles: [00:00:00] Today's episode, we are talking all about clubhouse, and before you're like Brandi, whoa, whoa, whoa,whoa, you are not usually the social media girl, I have Akilah on here, and she and I are talking all about how to use clubhouse effectively to land clients. This is the first social media platform that I'm actually, like, really excited to get behind. So let's jump on in.
Speaker3: [00:00:25] Welcome to the Serve Scale Soar podcast, the podcast dedicated to helping service-based entrepreneurs scale their online business to five figure months so they can soar into six figure years, your host, Brandi, is a wife, mom and in less than one year created a six figure business. And now she is spilling all her secrets. So you can to.
Brandi Mowles: [00:00:52] Hello, Serve Scale Soar family. Oh, my goodness, I am so excited because today I have my friend Akilah on here. And what I love about this is I always tell you it's all about relationships over revenue. And I met Akilah on clubhouse, which is so cool because I don't think that we would have connected otherwise. And I wanted her to come in here because she's totally, like, crushing it on clubhouse and chat about how we can use clubhouse for our one to one services and isn't even a platform we should be spending our time on. So, Akilah, before we get started, please tell my audience who you are as a person and then also a little bit about your business.
Akilah A Thompkins- Robinson: [00:01:29] Thanks for having me on. I appreciate it. My name is Akilah Thomkins Robinson. As a person, I am a wife and a mom of a six year old and I'm praying that we come in here today. I am a sorority girl or woman because I'm that age now and I don't watch much TV. I know that's not like really personable, but do you ever, like, start listening to a lot of things? I know all the things that's happening on shows that I've never seen before because I keep up with pop culture. I like spoiler alerts. And so like The Bachelor, I know everything that's happened and I have not seen an episode in years, but I'm listening, watching. So I'm a little bit about me. My business is called Girl Get Visible and what I do is help mainly female entrepreneurs to get out there, get found and get visible using SEO and content marketing. So I have a couple of different sides to my business. One is as in the service providers, I do one on one full SEO, I do audits one time audits. I do VIP day intensives. And then that leads into the other part, which is where I do a lot of training and consulting. And so that's kind of like my done with you, Sydes. I have a membership, I have a bootcamps and weekends that I run to help people start to learn how to do it themselves. I really think especially entrepreneurial businesses where you're the face of your business. It's good to know about the SEO in the content that you're putting out there. And then I have some DIY stuff as well. So I have a couple of different avenues for my business. And I really my whole goal in life is to help people get out there, get down and get visible.
Brandi Mowles: [00:03:07] I love that one. Do not give me any spoiler alert because I'm in total reality TV junkie. And so I am currently watching The Bachelor and so no spoiler alert for me. And then also I love this because I teach him I voted to. Big program is so important for service providers to have more than one stream of income. And I also believe that a service providers, we have one up on everyone else because are in the back and we know how everything's working and then we can translate that into our programs. Like you said, you have DIY and done with you. I love that you have multiple streams of revenue in your business. And now let's get into the marketing of your business, because this whole conversations on clubhouse and so can you tell my audience what the heck is clubhouse anyway?
Akilah A Thompkins- Robinson: [00:03:52] So clubhouse is an audio only social media and they say social media. But I feel like it's more conversational application where literally and it's only available for iOS right now. But I've heard that they have finally hired some Android developers. So it's coming, guys. It's coming. Might actually already be here once this airs, but you can go on there and you can create a room or you can enter a room that's already been created and either listen to a conversation or jump on stages and be part of the conversation. You can, like I said, also create your own rooms where you start the conversation. And I like to compare it to like a really nonstop dinner party ish kind of thing, or a conference where there's not exactly a stage know. It's really like a bunch of panel discussion kinds of things. So it's really been great. Most service providers, because we work with people on our business, I feel like we have the best knowledge and we're able to kind of talk on the fly where we can troubleshoot problems and really discuss different scenarios because we're not just doing it for ourselves. What we're doing it for a variety of people. I mean, literally, that's how I thrive. I can talk. And so I really think it's a good platform to get on there and share your expertize, share what you're doing, and really be able to thrive and show off the things that you can do.
Brandi Mowles: [00:05:12] I love that you referenced it as a dinner party. Like I've never thought about it like that. And that's so smart because it is like you have the host, like the person who sets up the room and then they pretty much curate the party and they bring in the host and moderators and then the other host and moderators get to know each other and then they form relationships. And then all of this happening while you have an audience watching. It's like a bunch of flies on the wall watching the dinner party, but then also get invited up to the stage to have that conversation. And that's such a powerful picture of how clubhouse works. And I love how you said the script for service providers because we know how to talk about it. But also, I think a. It's great because sometimes service providers are so used to being in the back of everyone's business that they don't want to come to the spotlight, but the best thing about the clubhouse is like it's just your voice and it's so real and natural. It's not like a very scripted Polish thing. You just show up is who you are. And for all of our moms listening, the best thing is you can have like a two year old screaming in the background, or you can like being a mom bun, cooking dinner and still be able to participate on clubhouse. And so what do you think is the best part about clubhouse from like an entry level position? Because like Instagram curated feeds like Twitter, you got to have witty things to say. But what do you think's like the really cool thing about clubhouse?
Akilah A Thompkins- Robinson: [00:06:34] I think if you work it right and I say that that way I've been on since November, it feels like forever, but it is grown and changed already so much when I joined, like when I joined a room got to one hundred. That was a big deal. Now rooms are like at thousands regularly. And when I joined it was more. Most people in the room were on the stage or coming like rotating in and out of the stage. Now people are more like just going to sit in the audience. So what I say do it right. I'm saying I'll kind of explain what I mean and kind of the differences of how I've seen some things that I wish were still there are happening more of and what I'm going to tell you guys to do. So I say when you first go on, if you're really going to make the biggest impact is fine. The smaller under one hundred rooms find the rooms that are either in your niche or adjacent to your niche. And this is really important, especially for my folks. When I was out there because I had gotten the rooms and their amazing place to learn, but I swear it turns into CEOs talking to CEOs about CEO. And so needless to say, it is not a client generating room. But when I go into a room like a YouTube room or I go into a room that's talking about Instagram or something where they would use a CEO, but it's not a bunch of other, like service providers talking to each other, I'm able to contribute more to the conversation. So I would really look for those smaller rooms where you can contribute to the conversation, not take over, but contribute to the conversation and really be part of what's going on, like avoid the urge to just listen if you have to, like, set yourself a time like at least two times a day for 30 minutes. I need to be on someone's stage in the conversation, not just asking a question in the conversation. These all the things I tell my clients. So make sure you just up there and being part of it. I think that's the best way to grow. That's the best way to start growing your audience and eventually growing your business on there.
Brandi Mowles: [00:08:35] Ok, so I think this is great and I have a few questions on this. First off, I want to go back real quick and I'm excited about this conversation, but I want to go back because I do want to dig into this whole strategy. So I love going to adjacent rooms, less than one hundred people and then setting a time. I talk about active marketing and we'll link up that podcast episode for y'all, but like being very intentional with your marketing. But then my question is, how do you come up to the stage, add value without it being like you're selling yourself? Here's an example. So I will be honest. I usually only pop in a clubhouse when I'm moderating a room and I've been asked to do so. I've never been in the audience and then raise my hand came up and provided value in a room. But I have been a moderator in rooms where people come up and they pitch themselves and you're like, oh, did that just happen? So can you give us some tips on how to come up to the stage from the speaker box to the stage, add value without it being like spamming?
Akilah A Thompkins- Robinson: [00:09:30] Yeah. So I'm glad you asked that question. Great, great, great question, because I've been in those rooms too. So first thing to start with, read the room. Some rooms are just Q&A rooms where they just want questions, they don't want answers. So some rooms are less open to people coming up and providing their expertize for their value. So never just go into a room and jump up on the stage, always like stand around, listen, ten, fifteen minutes. And honestly, if you're doing your act of marketing time, I said with air quotes that you guys can see, but no to my fingers doing it. But if you're doing your act of marketing time and you go into a room and you see it's just a Q&A room, after first ten, fifteen minutes, go find another room or like I said, start a room. If the room seems like the host or whoever is kind of running the room are the moderators. If you hear them saying things like anyone have anything to add that gives you an indication that they want people to add to the conversation if they're the kind of hosts that are throwing out questions as opposed to just saying, start with a question like you always hear people say, start with my question is that is the leave quietly button trigger for me when they start limiting the way you can talk them out of there. And like I said, get out of there. If this is your active marketing time, if you just want to hang out and learn, will stick around. But if you're really going in there now, I'm going to do some things to really help my business read the room. That's the first thing. Listen to the conversation when you do get up there, I and depending on the room, sometimes I say, you know, I heard what so-and-so just said or I had something that could help to add to someone else who asks the question, because there will always be someone who has a question or two sometimes. I'll start with I've got a question because sometimes I may and I've got a little bit of value. When I first got on, I went to a lot of other people talking about content and social.
Akilah A Thompkins- Robinson: [00:11:14] And one of the kind of advantages of what I do is that I can always chime in and say, I know you're creating all of this content on social, but consider moving it to your site and this can help you. And I can go into my kind of little spiel. I even feel awkward when I jump into, you know, and it's kind of my tagline, get out there, get found invisible. And I go into that. And I very rarely when someone just says, hey, look, there's a moderator, when people are like Brandi, you probably heard me fumble through this. We were like, you know, Keela, introduce yourself. I hate going through the whole pitch. I just want to be like, hey, guys, I help people to get out there. You found invisible. And I want to get to a question. I personally and if you guys don't know your human design, I'm really into that, really into it. But I know it enough to know that I do better with QNX.
Brandi Mowles: [00:12:02] What is your human and design?
Akilah A Thompkins- Robinson: [00:12:04] I'm a manifesting generator. OK, I'm a projector. OK, so you're better when people
Brandi Mowles: [00:12:09] Watch your strategy.
Akilah A Thompkins- Robinson: [00:12:10] Yeah. And they ask you. So I'm better with being triggered first by things I need to be triggered. So call and response to the question asking is really good for me because it's a trigger and it really keeps me from rambling too. So I pretty much get through my name part as quickly as possible so I can get you a question, which is where I know that I thrive. And I would think about that. Like, how much are other people doing their spiels? How long are those? I was in one room a while ago and I won't tell you guys what she said because it's very inappropriate. And it was a Christian room. We'll start with that. It was a Christian ministry room. And I think it actually was said, like you for Christian ministries or something. And someone came to the stage and she no lie, had at least a three minute pitch. And it wasn't that her business was bad. It was just about the female body. And she chose to throw out every word and scenario that I'm sure a few people were uncomfortable with. And I forgot what her question was. And I happened to be a moderator and it was a bunch of guys, too. So I know they felt a little awkward. So I saved everybody. I was like, well, what you just asked is how do you mark it? And let me tell you, first thing to do is understand your audience. And it's kind of without chastising her at all, but it kind of was like read the room a little bit, understand the audience when you can say something that's in line with a question that was just asked or if the moderator mentioned something where you can say, just like you just said, or of someone just asked a question, here's an extra answer for her question, just like you would in a regular party, when you can make whatever you say in line with something that actually happened in the room. People understand that you're there to have a conversation and not just there to talk about yourself, because you've now said, I heard you just say, I know you have a YouTube channel.
Akilah A Thompkins- Robinson: [00:13:56] Let me tell you some of the things that I've seen happening on YouTube. Now I'm going to go on my spiel. But the person who I'm talking to is leaning in because I started with I know you have a channel, which means I paid attention to them. And I know someone's probably thinking, well, how do I do that? And two point two seconds, most people have their Instagram thing or their Twitter, but most have their Instagram linked right there on their page while you're sitting on the stage waiting for them to get to you. That is a great time for you to scroll through and learn a little bit about the people, learn a little bit about who's the person that's doing the most talking, who's the moderator. Again, if somebody asks a question, learn a little bit about. So that way, when it's time for you to talk, you're talking to them, not at them.
Brandi Mowles: [00:14:37] I love that this can be such a great transition, because one of the things that has been so great about clubhouse is how fast it's been growing Instagram accounts. And so an example of this, as I looked at George Akilah, and you're just over eight thousand as we're recording this followers on clubhouse and your Instagram is at thirty five hundred. How long have you been building that Instagram account?
Akilah A Thompkins- Robinson: [00:14:59] I've been building every day. I mean, I'm not even a good Instagram person. I've been building it for years. I just say that years. And the reason why I roll my eyes when you said that, I swear a thousand of those people came since November. They came right from clubhouse. I had to up my Instagram game and start putting up more content.
Brandi Mowles: [00:15:17] They yeah. Yeah, I was that like at the end of the year I guess I got on clubhouse around December ish, maybe January and I hadn't posted since October and I just posted this is March and I just posted yesterday for the first time since October. But my Instagram's grown over a thousand people in a month and I'm only on there twice a week and so on clubhouse. And I'm like, holy cow. But what happens is it's growing, but then the messages start coming. And so I think that this is a really good Segway of not only can we get to know the moderators, but also the. Do's and don'ts of messaging people on Instagram. I think it's the same thing reading the room, but also not sending like Scelzi pitches to People's DMS on Instagram because I've been getting so many of those lately. And it's like, oh, like this is so gross. And so have you seen that happening to you?
Akilah A Thompkins- Robinson: [00:16:08] Absolutely. I've seen a lot of really spamming shady stuff. So I'm glad you said this too, because I'm hoping that no one listening here ever does this stuff. So what I will say is, unless someone says on stage, you know, DMV for such and such, don't deny people that you've never spoken to, don't D.M. people who say, I just saw you in a room and I wanted to know if I could pitch my product, that kind of thing, I've had that happen a lot. People will see me on stage and I welcome people who were like, I saw you and I have a question or something like that. But when people are like, I saw you and it looks like you might need this kind of help, even people like to see that. I have a podcast. It looks like I'll be a good guest for your podcast. I'm like, but you didn't come onstage and say anything. And that already tells me that you're not a person is going to step out there and really put yourself out there. So that's that's one thing. If you've not actually come to the stage, don't pitch them a product or service or to be part of their thing or anything like that unless they invite it. Right. The other thing I would say is another thing I've seen people do is they will look at the audience and start pitching the audience. Or even if you're in a club, which you talk about the difference in rooms and clubs. But clubs are like special specific groups of people in the club saying like, hey, I see we're in the same club or we were in the same room together. You know, I'd love to talk to you about what I do. And I'm like, yeah, I'd love to never talk to you because you're literally it's almost like skimming email addresses and getting email address. That's how I feel about things like getting email addresses that I didn't give you my email. So I would say those two things don't just randomly pick somebody up on stage just because you saw them, don't just randomly pitch other people in the audience a good way to get into their inboxes if they invited.
Akilah A Thompkins- Robinson: [00:17:49] So if they say, hey, I want to talk about or anybody want this or that kind of thing, if you are going to, like, try to talk to someone about your services, maybe approach them with how they can collaborate or, you know, I've got this thing or just follow them. Some people like I try to follow back. I actually am very much more intentional now with my Instagram because I feel more connected to the people that I know are coming from clubhouse. And I've been on a stage and I'll come off and have like 40, 50 people. My assistant who helps on my Instagram, she used to text me like in our clubhouse to get her because she can see all of our numbers, like, boom, you know, going way, way up, which is telling you another reason to get on stages. But I now make sure, like, I follow them back where I look at some pictures, I'm much more intentional about even the people who follow me. So I would start with that, just following them, maybe just being in a room, maybe asking them, hey, I loved what you said on the stage because I love what you said on the stage. I'm following you. Let me know when you're on another stage, kind of start building those kind of relationships if you want to pitch or your picture service to somebody, if you want to kind of I'm going to say, being an ambassador a little bit more passively, although I it's kind of what we're used to doing people to get to the services. And I'm sure we'll ask you in a minute. That's not the optimal way. And that's not actually have gotten any of my clients that I've gotten from clubhouse yet.
Brandi Mowles: [00:19:07] I love that. And I will say that I absolutely adore when people message me and my DMS and say, hey, I just heard this. You say this on clubhouse. This was really impactful. When's your next room? Or do you have like a resource? I can learn more about what you do. Like, that's a good way to connect with someone, because when you're in a clubhouse, you're like, was that smart? Did I just say that? Does anyone resonate with that? And so, like, when people confirm that, that's always like such a wonderful way to surprise someone in their dorm. So I love that you said that, Akilah. And then so, yes, let's chat about how can we use clubhouse to find one on one clients?
Akilah A Thompkins- Robinson: [00:19:45] Yeah. So I got more in the beginning, but I also got very strategic. So I'll talk about both. I got very strategic about how I was guiding clients because in the beginning I would get on a stage, I would talk about doing SEO and talk about things and questions and all kinds of. And I would get a lot of can you help me? Can you schedule appointment with me? Which is what I wanted. But it was a lot. And you can't you guys can I talk with my hands guys so you can't see my hands. But I know that they're going all over the place. I wanted the traffic and the attention, but I didn't really have a good way to target them. So I felt like I literally was blocking off hours and two hours just to respond to DMS because they all needed their own specific response, because I was literally did not have a way that I was really bringing them in. So what I got more strategic about in the first day I was getting them was getting on stage and talking about making sure I'm at my bio was set up very nicely to say this is who I how this is how I help them giving a link. And now I even have a text message to tell them, you know, reach out to me. And I would say things on the stage, like if you have any question. About this for the DMAE road, super casual, and people will definitely deal with the questions or things if you have it. As I've gotten better with this and gotten a little less all over the place, I became much more intentional about once they came into my dorm telling them, don't just do me, but DM me for. So if you want to set up an appointment or if you want to do this, I always have a call to action statement that I'm using of for the week or for whatever the period is. I also created very, very short funnel. So now like I run challenges and most people are like, well, you run challenges to go into a launch, which I do, that I'm running the challenge to go into a launch.
Akilah A Thompkins- Robinson: [00:21:29] But now telling people if you just want to get an idea of what it's like to work with me, get into this challenge. It's a five day challenge. I'm coaching all week and at the end they can decide if they want to go the done for you services or the done with you services, those related to. And I want them to go down. But I now started because people want to talk to me and it was like, I don't have enough time in the day to just to field all of these consultation calls. And there is a problem to have, but it's a problem still. Right. And so I got to meet now. The challenges became like the group consultation call. I've also seen people actually do group consultation calls, like I'm doing kind of a information type meeting on set some days, like three or four different days that you can do if you want to kind of learn about come to this meeting. And it's just people that have questions. And I'm going to do kind of like a private thing. I could feel like really exclusive. Right. But have something very specific. And I call it a very short funnel not to get on my email list. And I'm going to email you for the next to give them something that gives them a time and date that they are going to be able to interact with you. So whether it's a call or that meeting or the challenge, but something it's a time and date because one thing I've learned about people on clubhouse is that they're ready for action. Now, they don't want a list of more emails in their box. They really want their activity on clubhouse spending time. And they now want to go spend their time doing the next thing. That's kind of super productive, which is nice. Right?
Brandi Mowles: [00:22:59] I love that. So everyone can use your discovery, call links. And then if you have your onboarding systems that wow, that we talk about, you have that pre questionnaire that will really qualify if you should even spend your time jumping on the phone with them. But I love this idea. Information sessions. So are you doing this on clubhouse or is this like on a zoom link or something like that
Akilah A Thompkins- Robinson: [00:23:20] On a zoom link? That's my preference. I really feel like once people talk to me, they love me. I like I want to get people like seeing me flail my arms and laugh as quickly as possible because it works. Right? So I like face to face and to see people. So I always say something on Zoome, something off the app. That's the other thing about clubhouse. It's great and it's great right now. If anybody remembers Periscope a couple of years ago, we don't know how long it's going to be great. So very quickly, you definitely want to get people into your email list and get them into something that's off the app as quickly as possible, making those connections, because we don't know how long this is going to be great.
Brandi Mowles: [00:24:01] I know my buddy Zach, he's already working on this.
Akilah A Thompkins- Robinson: [00:24:06] There's already got spaces. So it's like right now, I hate to say fishing in a pond with a lot of fish when I first with the vision. But that's exactly what it is.
Brandi Mowles: [00:24:14] And what's so great about this right now is if y'all are getting on the platform now, you have an opportunity for real growth that if you're on Instagram or stuff, it's so much harder to get that same growth than you can right now. So even like Akilah, you're like instant authority because you have those eight thousand followers. And here's the thing. Y'all know, I'm not a big fan of vanity numbers, but they hold weight. And so that eight thousand establishes you as an authority. And that was a much easier entry zone for you then. I'm assuming that Instagram or Facebook, I'm making assumptions, but I'm assuming
Akilah A Thompkins- Robinson: [00:24:51] You're absolutely right. And that eight thousand was two thousand three. I came in with zero like the guys. And it's in the very beginning when I came on as my numbers started to grow. Not that I don't have a whole lot of followers on any of the others. So you could probably combine them to make what I've got on clubhouse. So I always like to tell me what I like to have these conversations. I feel like we can all do this. I am not someone who brought my ten thousand over here and landed to eight thousand. I literally just got on stage and I'm also not one who was in like the thousand people rooms and just sat there on stage and told people to follow all the moderators. I actually like I said, I don't spend much time on those. So so I got off of those. But literally just by going into rooms, sharing my value, having conversation and use the app more, they send people your way. So probably a thousand or so have been sent my way. I created a club that has helped me because people see that I have two clubs, actually, NCO club and a podcasting club. And so people will see. I own these clubs, so those people come in that way and my Biovail superimportant, you will wake up the followers of your bio is good because people are constantly coming. There's always a new person on that line. So that person, when they first come on the app, the app tries to give them like 20, 30 people to follow. But then if they're listen to any of these welcome rooms, welcome rooms, tell them to go and search for people who have the same interest. So my bio says things like, oh, it's just things like SACE. It says things like I'm an author, like it says all of these things that are things people are going to be putting into the search box. They may not know they're searching for a killer, Tompkins Robinson, but they know they're searching for people who are in to these different things. And so because my bio says that I come up in their search results and they'll follow me, but how you get more rooms to go into is based on who you follow and people know that.
Akilah A Thompkins- Robinson: [00:26:40] So they'll be trying to follow people who are like them or into things that they're into so that they can get more rooms. And so all these little steps have just organically really grown to the eight thousand. And I cherish my eight thousand because I have not been able to do it in any other platform. And for me, I'm not a super social person like I'm on social media, but I use social media really to engage and connect than I do to like run ads and get millions of people coming my way. That's just not my thing. I do. You know, I want people to find me like what I do and stick around. So that's generally how I use my social media. And so this platform is has been really good because it is in place where people find you like what you do
Brandi Mowles: [00:27:21] And stick around. I love that. And I want to come back. When do you have any resources around clubhouse?
Akilah A Thompkins- Robinson: [00:27:27] I do have a clubhouse checklist. So they go to girl get visible dot com clubhouse. They can sign up to download a checklist.
Brandi Mowles: [00:27:36] Perfect will make sure that we include that in the show because I'm like, oh my gosh, there's so many ways we can go and we just don't have time to go in all these ways. So thank you for that. But I do want to come back to the strategic way of using clubhouse, because one of the things I know I have not done strategically up until this point is being strategic about the rooms I'm moderating and getting into. So when you're going in to create your rooms that you hosted yourself and then you carry your moderators, if you bring them on, what are you doing? Like what is your strategy behind that?
Akilah A Thompkins- Robinson: [00:28:07] So the rules that I started and I don't start as many rooms, I'm really if I'm starting a lot of rooms as we want to see you guys now, but the rooms I start are generally ones that I know my audience is going to be attracted to. So I literally use the same kind of topics that I know people want for. So I bring them on over to the clubhouse. So things people always want to know this to kind of about keywords, back links, all those kind of things. So those same things that, you know, that your audience is constantly asking about. They're going to want to know it on clubhouse, too. The other thing I do is I try to create topics that people don't feel like I'm going to lecture them. Some people have luxury type rooms. I am not a luxury type person. And I want people to feel like they're going to come in and either get some help, they're going to come in and be able to offer some value. So I will actually put question marks like today. I plan on doing a room a little bit later today about Cancio work for your business. And it's really an open ended question. I plan I talk to people about their business and tell them, get enough. You know, something super simple like that one that did really well for me a couple of weeks ago was about podcasting and how to make it work. And so, again, I took questions about that. But those are topics that people want to know about. And those are the ones because I know you or not, if they see that in the hallway, I'm always cognizant of what people see and what people click. So they see it in the hallway. I want them to be like, I'm going to come on in here. People do like things with numbers or how I grew my email list, how I got this much money. I don't normally do those because I don't like them, but people like them. So lean into what people like if you're comfortable doing it. I guess I kind of stay out of the big stage rooms except for a couple of the ones that we do together, like as the group.
Akilah A Thompkins- Robinson: [00:29:49] But when I'm doing a room is usually just me, maybe one or two of my members or me. Someone's asked me to moderate a stage with them. So special service providers, people want to know more about your service, find out who has that overlapping audience and do rooms with them. So it's only like a few people. And then you guys are entertaining questions and come with a little bit of content to tell people, but don't lecture. I said this in another chair I did was like I usually have about four or five things I'm going to talk about, but I don't talk about them all at once. I start out with we're here about this and I start with one. Then I let people ask questions and I ask them questions and then I'll do like point number two and then again, questions. So it's more like more interactive than it is just me. Like, I've got five things I'm going to share with you today. Like it is not a webinar. You don't do this.
Brandi Mowles: [00:30:40] I love this. And I'm thinking about like all of our service providers who listen, I'm just thinking topics and how you said, like, do a question like what does an OBM do for your business? That's. Such a great question and people are probably like, oh, I've heard I need one of these, but what are they do? Or is Pinterest right for horse creators like and then you're a Pinterest manager. I love this that it's an education piece because so many times our audience is service providers. They need to be educated before they hire us, like is Facebook ads right. For your launch. And so they need to be educated before they can even hire this. And this is such a great way to educate them both that know, like and trust and then send them over to Instagram to connect with you. So I love this. I love this. And I know I'm going to be way more strategic about the rooms I create. And by saying this is service providers, we typically have smaller audiences. So when you first get started and you're like, oh my gosh, I'm going to do a room and maybe only five people show up, can you speak to that person who's like, is it even worth it? Like, does it get better?
Akilah A Thompkins- Robinson: [00:31:43] So yes, it absolutely gets better. And I always tell people, like when I did my first room, I open the room and no one came. I put on the calendar. I did all the things they said, open the room, and absolutely no one came. And what I did was closed that room like it never happened before. I keep telling people, but, you know, in most people's minds, it never happened. And an hour later, I tried it again. And then it got like 20, 30 people. So I was excited because I now had people coming into the room. So first I'm going to say try it again. Tried a different time. There's really no bad time. But things happen. Like something happened and know one time I decided I wanted to do a room and there was a Jazy party going on that same time. He wasn't on there, but everyone was celebrating him. That's pretty good Friday and I love hip hop. So it was a good Friday night, but it was just a lot going on, like whoever was on the time when Kevin Hart literally broke the app. You know, that. Just sorry. That's all right. So if it doesn't work out, if it doesn't feel like it's enough, people didn't just close the room and do it another time. It does help to have a couple of people. You can tell your audience off the app. Like I said, I didn't build on my audience off the app, but I've got a membership. So my members always am like, hey, we're doing rooms, we do rooms together. Like we just go and support each other. So that's if you've got a community that can support each other, definitely they say, hey, I'm going to do a rule. Anybody else want to come in? More people you can get in, the more hallways it'll be in in, the more it'll attract people. In the beginning, it will be slow. And that's perfectly OK. Because the good thing, as service providers, as I told you guys, I had too many. You only need ten, twenty people if you can convert two or three and you can do that every day of the week, you're probably full of it.
Akilah A Thompkins- Robinson: [00:33:27] I mean, so think about it that way. Think that you don't need to have the thousand people rooms. The thousand people rooms are probably where most of the lurkers are right now anyway. The people who are really it everyone I know who's done really well on the app, even I've had some clients that are doing amazing. They're doing better than me. I'm here. But all of them do smaller, very niche, very curated kind of rooms. One of my clients who's an herbalist, and she does everything about herbalist, herbalism, stuff like that, I think she might get like one hundred one twenty in a room, which is a lot. And she started out at one. Like most of us, she will be one of the only like the main person speaking on the stage. So I'm like, you have one hundred twenty people in one day now in her classes only hold sixty people. So if she got half those people in one day, she's done so much. So think about it that way. Think about you don't really need a bunch of people, but you do need the people who are interested in what you do. So try to go with topics and things that are that. And like I said, if they don't come, it's OK. Just closed down five people come talk to those five people, because if you can get three of them on your list, five people stay in your room and talk to you, they're really interested. I would literally start coaching them right there. But what are we going to do? What questions do you have? How can I help you? You know, let me send you my calendar link right now. I would literally just talk to whoever shows up and start working with them because you can.
Brandi Mowles: [00:34:54] I love that. And I want to share with you all, like full transparency. I'm doing my first room. That's like my room that I'm not co moderating when people who have thousands and thousands of followers to help bring in the room. And it's my first one on Thursday, we've already been over by the time you all hear this, but I even had that panics. Like what if no one shows up but if no one shows up and I have them as two thousand followers on there. So it's so natural to feel that way. And if only five show up, I love on those five and then we'll close the room down in thirty minutes and it'll be great. And so thank you for just giving everyone permission and sharing that story. Akilah, I think that's really going to help people in your right as service providers. We're so lucky we don't need the masses, we just need a few. And so I so appreciate that
Akilah A Thompkins- Robinson: [00:35:38] For people who do grow an audience, I learned this a little bit the hard way around three, four thousand mark for people who want you do grow an audience or if you've already got an audience. And I realized that everybody starting at zero be also cognizant. Of what stages you let people bring you up, one, when you said 20 trigger to my head people, once you come into a room, they'll try to bring you on their stages, especially if it's someone like if it's else in the same service industry, stuff like that. And don't be afraid to decline, because what you don't want to do is exhaust your audience. You don't want them getting pinged with you jumping on stage after stage after stage once you start growing that audience and sometimes the stages that they won't care about, hopefully, because I know they're working on this for a silent feature that doesn't ping people every time, all your people. So you can be more curated about that experience. But sometimes I'll stay in the audience just because I know people want me on stage, because I've got so many followers and not that I mind bringing my people. They see it, they see it, but I don't want all those people getting paid. I might just be in there to show. I might only be in there to stay ten minutes. So if they do come in, I won't even be there. So I'm also, as you start to grow, be cognizant that is this a stage that I would email my list about those people who are following you have now become your list. So if it's not something you want to email your list about or if it's just other service providers wanting you to come up so they can see everybody else, too, don't be afraid to decline. I'm very conscious of I'm just going to sit down here in the audience and listen. And the lesson, I think is valuable for me and my audience now. I think for two people, for me and my audience, I won't get on stage.
Brandi Mowles: [00:37:13] Ok, so now I have to go in this direction. So have you ever been in a situation because here's the deal with clubhouse. If you're a CO moderator, your moderators may add other moderators that you don't know. And just because we're all up on stage together does not mean we know each other. And one thing that I've always been so careful about is who I line myself with, because who you align yourself with is how you're presented. Like your circle is like a reflection of you. And so, you know, with twenty twenty being such a crazy year and cautious to be even more protective of who we align ourselves with. And so have you ever had a situation where you were already on stage and someone got brought up and you're like, oh, this is not like how I want to be aligned with. Do you have any tips for that? Because I will tell you, it happened to me and I like I was all up in my head about it for like forty eight hours.
Akilah A Thompkins- Robinson: [00:38:06] I've been on stage where that's happened. I've also been on stage where I felt other moderators were a little rude. And I have had the moral thing happening. And part of me is like, well, I was here first. I planned this. I was part of the original. We thought of this idea depending on how bad it is. And it's always a question and a judgment call like time that it's happening. But I've left stage quietly just because I'm like, yeah, I'm just going to, you know, and I might if I know the person who kind of started the room, I might be like, I'll be back later or I'm not really just gelling with I'm going to say this guy, because it's so it'll be something like that. Or I may counter something that they say in the nicest ways possible, like, you know, that's good. But you can also consider because I'm one of those kind of people, so I may throw in another consideration. I think the person is being harsh or being one minded, which is something that I just don't like. I think there's a good way to do business for everyone. And it's finding your way, not doing it this way. You know, I am often the person who like another thing. You can also do another thing you can consider to give someone who's coming up with a question to give them options. So that's another way that I've handled it. But really, if it gets bad or if I think the person's bad or are going to be bad for my audience, if my audience came in and saw me on this stage and my audience are my current clients, my current members, my sorority sisters, like they're my audience to that follow me a club. And so in addition to the eight thousand people I just met, there's a couple of people I already knew. And I'm like, if they can come in here, would I be like, oh my God, I'm on the stage with this person? You know, if that's going to happen, I'd rather leave quietly and next actually lose the opportunity in the room, but get rid of that. Or if I'm hosting a room and deciding that when I'm hosting a room or like the lead moderator, I told him I would moderate for them and I put them back down and they might who put me back down to me.
Akilah A Thompkins- Robinson: [00:40:01] But it's a sticky situation. And when I first got an app, I'm not sure you came into synergy. I I've seen this happen. There was a big thing going on where people were like going into rooms and their friends were all coming up on the stage and they were almost knocking out the people who were in the room, you know, pretty much overtaking the moderators that were there. So I'm also very conscious of that. So I feel like that might happen. I'll definitely like, you don't need to be up here. I let them speak and then nicely put them back down very quickly. Thanks for coming by. So the being strategic, but it's always a judgment call at the time that it's happening and it does feel weird. So I guess that's the answer. Don't be afraid. If it feels weird, it happens.
Brandi Mowles: [00:40:43] And I think also just give yourself permission to know this is the good thing about having a small audience, because these things are probably not going to happen to the. Small audience, this doesn't stop, doesn't happen until you start to grow that audience bigger and bigger, and then that's when it gets messy in a way. But thank you for those tips. But my question is also on that. Do you think that when people come in because this is a new platform, it's kind of like a weird thing, like anyone can be brought up to the stage if you have, like 15 moderators and people start getting pulled up and you're like, holy cow, who are these people? Do you think that the audience, when they come into a room and they see the stage, do you think that they're coming in thinking, like all these people are friends?
Akilah A Thompkins- Robinson: [00:41:24] I think they do. I do, too. I think they do. And some of us are friends or in programs together and stuff like that. And so I think they hear that banter like we I think you were on the stage when everybody was going to dinner together. Oh, yeah. And I was like, I wish I was on the West Coast.
Brandi Mowles: [00:41:42] Now let's go to dinner.
Akilah A Thompkins- Robinson: [00:41:44] I wanted to go to dinner, but when people hear that, I think they assume that most of the people are some type of friend level like you could contact them off at at least to that level. Like we may not all be best, but you could at least contact them off. So people do kind of see that you think they do. So, again, I'm very conscious of who I bring and what I bring my people into or keep my people in to, depending on if I was already there.
Brandi Mowles: [00:42:11] Oh, my gosh, this has been such a jam packed episode. I will say most of my episodes only have 30 minutes. I always say it short enough so your kids can't burn down the house. The kids definitely could have burned down the house, but you would not have even cared because this was such a good episode. So we're not going to jump into Rapid Fire because we just don't have time. But no, no, no. This was so good. They could care less about the rapid fire because you just lay down all the values. So I so appreciate that. But I do want my audience to know where they can connect with you to learn more about your services, what you do and how to connect with you on clubhouse.
Akilah A Thompkins- Robinson: [00:42:43] So I am Akilah Thomkins Robinson, my full name on clubhouse. So definitely follow me. I'm in the crowd. You'll see me and everywhere else I go to all the social networks. I'm Girl Get Visible, which is the name of my company. I have a podcast which is Girl Get Visible. So the best way to find Connect Learn more is really just search goroka. This will go by and I do a search. Gokey physically if I'm,
Brandi Mowles: [00:43:06] I love that and we'll make sure to link all that in the show notes. Thank you so much for your time and value.
Akilah A Thompkins- Robinson: [00:43:12] Thanks for having me.
Brandi Mowles: [00:43:13] Oh my goodness y'all. That was so stinking good. So Akilah helped us show how to be strategic planning. The rooms that we join, how to join those rooms that are under one hundred people, where to find the good rooms, how to add value without being spammy, how to add a call to action statement so you can land more discovery calls and how to be strategic with your bio. We we're going to link up all of a killer's gold resources for you. And if you're like Brandi, I want more clubhouse knowledge. I want to learn how to market myself as a service provider, head over to my free training, how to scout a consistent ten thousand dollars months without a team. I'm going to show you what really matters in your business and what you should be focusing on. One of those things is marketing. And inside of my Serve Scale Soar membership, we have resources like how to craft a clubhouse bio, how to set up your bio for success, how to create rooms. And if you want more information on that thing, go to Serve Scale Soar Dotcom for free. Check out my free training and learn about what you can do to join us inside of the Serve Scale Soar membership. And until next week, go out, serve your client, scale your business and soar into the six figure year you deserve.
Speaker3: [00:44:29] Thanks again for tuning in to the Serve Scale Soar podcast with your host, Brandi, if you loved our podcast. Please be sure to leave a comment or review and be sure to tune in next time.
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Brandi Mowles is the host of the Serve Scale Soar podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.