Have you always dreamed of traveling the world to beautiful destinations while simultaneously making five-figure months?
In today’s episode, my special guest is Hollie Lowes. Hollie is a Canadian entrepreneur, now based out of Europe, and is quite the traveler! Hollie is able to travel the world while making 6 figures per year by serving online experts as a Facebook and Instagram Strategist.
Hollie started as a virtual assistant and for years did odd-job random work, but she was really able to catapult her online career after joining Serve Scale Soar, niching down and is now a fully booked Facebook ads manager. After a short amount of time dedicating herself to learning ads management, she was able to scale her business while significantly cutting back her weekly and monthly hours worked.
Additionally, she now has two online memberships. The Virtual Bizwiz teaches travel lovers how to start a successful online business and the second membership is for people who want to DIY their ad services.
- Why it is worth it to invest in yourself, especially when it comes to certain skills and training
- How to overcome the mindset that you need to work more hours to make more money
- The secret to getting discovery calls on your books consistently
- How to build relationships with potential clients and make an impression with new clients that will last longer than anything else
- Hollie’s biggest challenge as a Facebook Ads Manager so far and how she overcame it
- What to do to increase revenue once you’ve plateaued with the number of clients you’re able to take on
- The single best piece of business advice Hollie has ever received
I hope that we’ve been able to show you the value of not only niching down but also investing in yourself and your business. I loved having Hollie on the show to share her journey from an overwhelmed and overworked virtual assistant to a successful, traveling ads manager.
Follow Hollie on Instagram @backpacksandbudgets
** This post may contain affiliate links which means I may receive a small commission at no additional cost to you if you use one of the links to purchase. This helps keep the podcast going and I only share products I have used, tested and love.”
Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team
Brandi Mowles: Today on the podcast, I'm interviewing Hollie and Hollie is a went from a broke backpacker to a successful business owner traveling the world, and I cannot wait for you all to hear her story. We're going to talk about how she went from working 80 hours a week, making a few thousand bucks a month to now working very little 10 to 20 hours a week and bringing in over ten thousand dollars a month. This is not an episode you want to miss. So let's jump on in.
Welcome to the Serve Scale Soar podcast, the podcast dedicated to helping service-based entrepreneurs scale their online business to five figure months so they can soar into six figure years, your host, Brandi, is a wife, mom and in less than one year created a six figure business. And now she is spilling all her secrets. So you can too.
Brandi Mowles: Hey, Serve Scale Soar family, I am so excited to let you know that the doors are now open to conversions for clients, this is my A to Z step by step roadmap course on how you can become a high converting Facebook ad manager and Leon clients. Even if you're brand new and you don't have a ton of experience, this truly is the most all-inclusive course for Facebook ad managers. And not only that, but as you've heard from so many people, it's not just about the content, it's about having a community to plug into. But here's the deal. I only open the doors once every six months, and so the doors are open, but they are closing Thursday night. So you are definitely going to want to head to conversionsforclients.com and sign up today. And I can't wait to see you become our next high converting ad manager.
Brandi Mowles: Hey, Serve Scale Soar family. I am so excited because I have a Hollie on here and Hollie has been part of so many of my programs and I have just loved watching her business grow. She is crazy busy traveling and it's always so fun to watch her adventures. And I'm excited to introduce you to Hollie and we're going to talk all about her business and how it's evolved over the last year. So, Hollie, tell my listeners about who you are as a person and then who you are as a business owner.
Hollie Lowes: Thanks for having me, Brandi. After listening for so long, it's so exciting to actually be on here. Yeah. So I'm Hollie. I am a Canadian entrepreneur, but most people know me as the girl who post too many travel pictures. I'm always traveling. I'm technically I'm based out of Europe and quite nomadic. My business is I am a Facebook and Instagram ad strategist and I serve online experts.
Brandi Mowles: I love that, Hollie. And so tell us one, how did you know this is me personally wanting to know this? How did you get started with just like traveling all over the place?
Hollie Lowes: All it was, was, you know, when you're it's late night and you just start Googling a bunch of things. Well, one time in like 2013, I wanted to travel for a long time, but I always waited for someone else. So one day I just said, let's just do it. And at like 2 a.m. I booked a flight to Europe from two months from then. So I'd have the money by then. And I just went. And as soon as I did that, I was pretty much done for like I've been doing more backpacking trips and I could count. I've been abroad consistently for seven years now.
Brandi Mowles: I love it. So you're originally from Canada, right?
Hollie Lowes: Yeah, born and raised.
Brandi Mowles: Ok, awesome. I feel like this is very different in the US than other countries. Like when I talk to people, there are so many people who are like, I like nomadic, I travel. And then when I find out where they're from, they're never from the US. So I feel like this has to be like a cultural thing and I love it and I truly wish I would have done it when I was like in college and everything, because I just love seeing your adventures. They look so fun. But what I would love more than that is you are able to make money while you're traveling with your online service based business. So tell us, how did you get started as a virtual assistant and then how has that evolved?
Hollie Lowes: Yeah, so it kind of started in 2012. I was just trying, you know, and it was a bit more like taboo to be online. I would apply nonchalantly for jobs for years. It was impossible. Everything was at five dollars an hour job. When I finally got one, it was like four years and which was just random work. So pretty much if you had if you had a credit card, I was writing to do the work for anything virtual assisting. I did everything from like helping a Recipe magazine into like events, everything. So I did that up until end of last year. And the last year was I joined Serve Scale Soar. But when I joined I saw Ad Managing, which never really registered to me before. And how I got into it was just seeing that you were doing it. And I understood that I had the difference of creativity so I could create all these images and copy. But I had very clear outlines of how I worked, which is pretty much what caught me. And I've been doing it ever since.
Brandi Mowles: So going from doing all the things to Facebook ad management, where were you at monthly production like average before niching down to Facebook ads?
Hollie Lowes: Sometimes it was a couple hundred dollars a month and then leading up to it I think I was making a few thousand, maybe two thousand, three thousand U.S. dollars a month, but I was overworking like eighty hours a week, exhausted, couldn't really think straight. And then to now, which is a twelve Canadian dollar a month.
Brandi Mowles: I love this. So when did you start running ads? What month was that?
Hollie Lowes: So I first did the course in January, but my first client was start of April.
Brandi Mowles: Ok, I love this because this gives people a little bit of perspective. There are some services that you can literally jump in and Google your way to success. Like, I really think that like organic social media. There is so much information out there like you can Google your way to success, but then there are some things that like they're just so skill or tactical that you have to take a course for. And I truly believe Facebook ads are one of those things, not just because I'm, of course, but because I try to do the Googling myself and find out that just doesn't work that way with Facebook ads. So I think that that gives people perspective that it does take a little bit of time to learn them. So from January to April, that's how long you dedicated to learning it and getting clients. I know mine was about a forty five day transition. So everyone's is totally different. There's probably people who do it a lot quicker and a lot longer. So everything in between. But once you started marketing yourself as a Facebook ad manager, what happened to your business?
Hollie Lowes: Oh my gosh. It just like basically yeah. There was that whole period of trying to find clients and then I just ramped up. So at times that have seven clients on the globe go for a retainer client, it's just been it's been nonstop ever since. I constantly get clients and I constantly get my idea of clients that I love. So it was even though it took a couple of months to get a client, it really came together a lot quicker, a lot quicker in the end.
Brandi Mowles: I love that. OK, so twelve thousand Canadian, around ten thousand us. So what you said before, you were making a few thousand working 80 plus hours a week. Now where are you making twelve thousand Canadian.
Hollie Lowes: Very little, very little hours I'd say like 10 to 20 hours a week. And the rest of me having some fun finding new ways of finding clients or talking to other people that are interested in my services. So the core work of it is significantly less. And I could easily, if I did the core part, do 10 to 20 hours a week.
Brandi Mowles: I love that. And so with that, there probably comes some mine. And I don't know if you've experienced this, but I know for me there's some mind shifts that have to happen because you're used to working 80 hours a week, making a few thousand. Now you're making twelve thousand and you're working 10 to 20 hours a week. Did you experience any of those things? Like, should I be doing more like what is going on? Or did you not experience that?
Hollie Lowes: Yeah, I was always used to trading time for money, whereas it was a struggle at first it was asserted at a certain rate, which still felt like amazing money for the starting rate, whereas now I wouldn't even look like that. And I looked at that number. I think I think I had to realize that they're paying me for their knowledge in my and it's not about my time. So that was my biggest shift basically to to charge more and more each time.
Brandi Mowles: I love that. And I think mine happened in April of 2018 when I had my highest month as a Facebook ad or ever just with my services. And I had worked the least I've ever done. And then I felt like, holy cow, this is possible. But one of the cool things about that is you have some clients that don't need much attention, like you're barely checking in. Their ads are just rolling. So when you have clients like that, did you ever experience like this thought like, man, maybe I should be charging them less or I feel like I'm not doing enough to be charging this. Did you ever experience that?
Hollie Lowes: I think I hit close to it. But then once I started like that Aboriginal shift, I was just like, nope, my knowledge is worth it. They have the message to be less because I'm doing a great job. Sounds like that's all I need. So I think we didn't have to do that shift because I know that they didn't have to message me because it was going great.
Brandi Mowles: I love that so much. And I think that that's really important that we all keep a pulse on where we are with our mindset, our money mindset. All of those things are so important in health, Hollie. That's something you definitely work on. And so that shows with that. OK, so what's your favorite part about being an ad manager?
Hollie Lowes: I just love the results. There's so much fun. Like, for example, I had a launch just two weeks ago. It was 1.3k turned into 33k. And it's like mind-boggling to me that that I'm a part of that and I'm a huge part of that reasoning. So I think just the results are really fun and exciting. And it's where is the next number and the next launch we're going to do.
Brandi Mowles: Yeah, I definitely love that about it too. It's like I know exactly what I'm doing is making a really big impact. And you get that ROI and I really enjoy that do so. But I know there's probably some parts of being a Facebook ad manager you don't enjoy. So are there any parts you don't enjoy?
Hollie Lowes: I used to say it was a reporting, but I'm starting to like it now. So I'm going to go with the admin and the finding the client is I'm more than happy to do the acquisition, but the effort of finding where those clients are does get a bit time consuming. So I hired my first ever virtual assistant to make sure I don't have to do that.
Brandi Mowles: That's awesome. And so you are getting quite a bit of clients. I know that you are someone who always got discovery calls on your books. So how do you do that? What is your secret?
Hollie Lowes: Mine is well, I am very active in Facebook groups, but my biggest thing as I create relationships with other entrepreneurs, so I have someone who's also an Serve Scale Soar, she's a launch and funnel strategist for her, and I work and coincide with each other. I refer to her. She referred me. And the second thing that has made a difference was when I do comment on Facebook post of someone looking for ads, I either do like a ten second intro video or I get in detail of saying something about them and their business and how I can help them.
Brandi Mowles: I love that I'm all about providing value first. The video method is definitely something that I ran with when I was getting started, and it definitely lets you stand out in the crowd and makes everyone take a second look at you over all the other people who are posting because you went over and beyond. And if you're going to do that for a post, what will you do as their ad manager? And I've definitely seen your videos popping up and I'm like, dang, that's why she's always on cause I love it. Yes. So let's chat about this relationship because I love this. I don't know anything about your relationship with this person, but y'all are referring to each other. So do you like pay each other commissions? Is it strictly like, hey, this is a relationship and we're just helping one another out? How does that work?
Hollie Lowes: So, yeah, we could do the referral fee, but I just think it's a two way street with us. She brings new clients. I bring her clients. There's no reason for us to tally if it's different. Like, for example, if some refer to me but I don't have an ability to refer them, I will send them a gift like a big lunch package with like candles and stuff saying thank you. But those referral relationships are just basically a give and take.
Brandi Mowles: I love that. I have never had great relationships with people who are it's like a fee-based. I just don't agree with it. I think that the universe will always provide as long as we're helping others, the universe will provide for us. And so I love they all do it that way. And it's not like a tit for tat type of thing. And I'm a big fan of sending gifts to people who refer clients to us. I think that's one of the biggest impressions that you can make on someone, is when they get a gift in the mail that they weren't expecting. Here's the deal. You can send out Starbucks gift cards and they just sit in people's inboxes. There's some real power when they get something in the mail. It doesn't have to be expensive. It can be agreed. Of all that's twenty five dollars. It can be fifty dollars. One hundred dollars. But I think it's just that gift of receiving something in the mail makes a lasting impression longer than anything else. So I love that you do that.
Hollie Lowes: Yeah. It makes it honestly makes all the difference. And I know when I received one from you actually, I was like, oh my gosh, it's so exciting. Like, it's such a simple but necessary gesture.
Brandi Mowles: Oh my gosh. And you got air pods from one arrives and we could not ship them. And it was like this whole thing with Amazon and gift cards. And I was like, oh my gosh, Hollie's going to hate me. But I am a big fan of sending things in the mail. But those airpods did not get well, I guess you sent yourself them in the mail. So that gives so that mail. OK, so what do you think's been your biggest challenge with your business and being a Facebook ad manager?
Hollie Lowes: I think it was the original main OG issue was basically boundaries. I originally with most my clients used to have a lot of boundary issues, especially in virtual assisting, because I treated myself like an employee. I didn't treat myself like a business. How I shifted that, though, was I created a welcome pack that was so unbelievably clear of where, where and when. I'll talk to them, how those boundaries are lying. And ever since I've made that shift, I am a thousand times happier than I was originally in my business.
Brandi Mowles: I love this. So what are some things that you include in your welcome packet? Because I've never been a welcome packet type of person. I'm like, it's in your contract, read it. But I know that people don't always read their contract. So what do you include in your welcome packet?
Hollie Lowes: So I have the first phase just pretty. And the second page is how I work my month. So understanding that first month they get a lot of me. Second, I check in weekly. Third is I do my thing. And here's your report. That is like the easiest boundary layer with people. The next page is when they could contact me so they could contact me Monday through Thursday, how they contact via email and the voice mail and then payment. So the very clear lier of you pay at this date, that will be a late fee Otherwise, just the standard boundaries. But it looks pretty and it looks professional that they like it anyways.
Brandi Mowles: I love that. That's so easy. And everyone can go create those, especially if you're struggling with the boundaries, then this is definitely something you want to put together. I love that idea. And then do you just stick it in their Dubsado account or what do you do?
Hollie Lowes: I just put it in the Google Drive, so when I welcome them, I give them a Google drive with that welcome packet. And a few things of what I would need from them to make their ads.
Brandi Mowles: Perfect. What do you think has been your biggest win since starting your business?
Hollie Lowes: I'm going to go right back to travel from going from a broke backpacker to being able to afford a private room. And if I want that mojito, I will buy that mojito now. So that was anything. My biggest win is I was quite tired by the hostel rooms and the having to get the cheapest drink, even though I want the more expensive one to now. It's just like it's the easiest thing now. My mindset has changed with money in my business and I just feel a lot more at ease since then.
Brandi Mowles: I love that so much because it does. Money just gives you choices and options. And if you want the more expensive drink, you're going to have the more expensive drink and that probably increases our happiness level. So I love that. So, Hollie, you talked about like money mindset and is that something you've intentionally worked on like have you read books? Have you done any trainings or is this something that has just come naturally with growing your business?
Hollie Lowes: I think I believe you say Enneagram. I'm an Enneagram eight. So I think with that personality type, I didn't really feel the need to read things, but I just picked up habits of others. Like I have mentors that I know that are strong. So you are obviously one of them being attentive to those movements and then being like, well, someone else is like that. Why why don't I just do it? So I'm very much see it do it, done, which is what has helped me with my body mindset.
Brandi Mowles: I love that I'm the same way. But if anyone needs any money mindset, there is one book that I always recommend, which is Dollars Flow to Me Easily. We'll link that up in the show notes, but that one's super cool. So I read it the first time and I was not ready for it. Read it the second time, but it was life-changing. So definitely check out that if you like the woohoo! If you don't, it's probably not going to be the best book for you to read. OK, so with winning and being able to travel and everything, what do you love most about your business?
Hollie Lowes: I think I just love knowing that I'm bringing value to someone. So it's not just I'm getting something done for myself. I'm creating an ad that could truly make a difference in someone's life and their business. And that's really rewarding to me.
Brandi Mowles: I love that so much. OK, so how you went from virtual assistant to booked out Facebook ad manager and less than a year we're coming up on a year, I think since you joined Serve Scale Soar and then January you started convergence for clients. So April, you started taking on your clients. So this has moved very, very quickly for you. So now you also have membership, correct?
Hollie Lowes: I actually have two. I didn't tell you about the second one yet.
Brandi Mowles: Awesome. OK, so let's backtrack. When did you launch these and what was your motive behind launching a membership or two?
Hollie Lowes: Yeah, so the first one is the virtual bizwiz, which teaches travel lovers how to start a successful online business that makes it so they could do what they enjoy. I created it because, yes, I love advertising, but I also just want to help the mothers to get to where I was, where I originally was to where I am now. The second one was I just I have a lot of people that come in looking for my ad services. So I created a membership for people who want to DIY. So I give them a template and I give them support. And I think the support is the biggest kicker because it's harder when you're DIY and you can't just ask an ad strategist who will truly help you.
Brandi Mowles: Yeah, I love this because I always say that there's like three ways to create a courser. Three people that I see create a course or membership. And one is because they have people that are coming to them that can't afford their services and they still want to help them. They want to help those DIYers. And so you're definitely hitting that with the Facebook ads. Two, I see people who have done something really unique and they have that uniqueness and they want to help others get to where they are. And that's what you've done with your travel. And so I love that you're hitting that. And then usually the third one is you are so passionate about something, it has nothing to do with what you're currently doing in your business, but you are so passionate about it and that's what you want to pursue. And we see that happening with people who start ones that are like book clubs and things like that or cooking. And they're in a totally different industry than that and things like that. And I love that so much. And I love that you're hitting on both of those in two different ways. That's so fun. So at what point in your business were you like, OK, I think it's time to add a membership?
Hollie Lowes: So it was during a pandemic start? Actually, it was always something I was curious about. I saw the changes. I felt the Serve Scale Soar and others. And I wanted to be able to help people in my way with the travel to business, woman, things like that. But because of the pandemic, I was lucky because a certain someone who's been on your podcast named Steve McClaren, he was doing his workshop and it just seemed like a perfect time, I was sitting at home and I'm a passionate person who's multi passionate, so it just seemed like the perfect time. So I just kind of went guns blazing real quick with those memberships because of the certain circumstances.
Brandi Mowles: I love that. And so you do you have any like everyone's always like phase out your clients and create a membership. And I'm always like, why would you do that? That's the second revenue stream. But do you have plans right now on phasing out your clients? Are you still planning on taking clients and having your membership?
Hollie Lowes: No. So at this stage, I don't want to phase them out. I honestly put the fire in my belly. I love launching, so I have no interest in leaving it soon. So I think I'd be quite happy. The three revenue streams keep it up and running for at least quite a while.
Brandi Mowles: I love that. I'm so passionate about having multiple revenue streams and so I think that's so, so smart. So this has been so fun. Hollie, I love watching your journey. I can not wait to continue to watch your journey. It's been so fun. But before we end, ready for some rapid fire?
Hollie Lowes: Cool. Yes.
Brandi Mowles: Ok, so it's not the first word, just the first thing that comes to your mind. So what is your favorite software tool that you can't live without?
Hollie Lowes: Click up. It keeps me at bay.
Brandi Mowles: Yes. Clickup would definitely be mine as well. What is the best conference virtual or live you've ever attended?
Hollie Lowes: Oh, that is a good question. I'll say Tribe live just because I'm still learning all the membership stuff.
Brandi Mowles: I love that. OK, so tell me the best piece of business advice you've ever received.
Hollie Lowes: Simplify. The simpler it is, the more ability you have to make a better business that's clear.
Brandi Mowles: Oh, I love that. And then tell me your favorite part of conversions for clients?
Hollie Lowes: Oh, I love that everyone works together. So even after the course months down the road, everyone is there to help for your questions. And I think it's a huge a huge part that actually helps my clients as well, because I could get those answers quick.
Brandi Mowles: I love that no matter what program, it's always the community that's like my super power. I can just create community. So I love that so much. And then this was not on your questions that I'm never asked this question, but where's your favorite place that you've ever traveled to?
Hollie Lowes: That is such a loaded question. I would say to either New Zealand or Bali, they're just both like such beautiful places. And I love them.
Brandi Mowles: I love that so much. OK, so Hollie, where can my listeners touch base with you and just say hi and thanks for everything that you've shared today?
Hollie Lowes: Absolutely. So my website for Adds is Hollieandcompany.com. Just a reminder, I'm Hollie with an IE. And then if you want to see my travels, I have an Instagram which is backpack's in budget, although maybe less fitting now because less.
Brandi Mowles: But I love that so much. You still have a budget. The budget is just much, much higher. It's so I love that so much. OK, Hollie. Well, thank you so much for joining us and we will chat soon.
Hollie Lowes: Thank you for having me.
Brandi Mowles: Yeah. That was so good. I hope that you go over and connect with Hollie on Instagram because she is all about traveling the world and I love to Instagram stock her to see where in the world she is right now. Head to her DMs. Tell her one thing that you took away from this episode, because I know whenever we do that, that truly means something to the person that you're sending it to. I love that Hollie talked about building relationships and being willing to pivot in her business and really getting clear on her money mindset, even though it wasn't traditional, like sitting down reading a book. She just made it happen. And I love that she define success on her own terms.
Brandi Mowles: And her terms of success is being able to travel the world with a mojito in her hand. And I just love that. We can all define success on our own and we are all on our own journey. So until next time y'all go out and serve your clients, scale your business and soar into that six-figure year you deserve.
Thanks again for tuning in to the Serve Scale Soar podcast with your host, Brandi, if you loved our podcast. Please be sure to leave a comment or review and be sure to tune in next time.
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Brandi Mowles is the host of the Serve Scale Soar podcast which is a podcast dedicated to helping service-based entrepreneurs scale their online business to five-figure months so they can soar into six-figure years. Brandi is a wife, mom and in less than one year, created a six-figure business. Now she is spilling all her secrets so you can too.